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How online reviews helped to establish a new Algerian restaurant

Chef preparing a dish
Chef preparing a dish


Table with a candle and two beverages

  • Goals

    Djamel Ait Idir had always dreamed of owning his own restaurant. His plan: to use fresh ingredients and authentic Algerian recipes, served in a homely environment. But when his restaurant Khamsa first opened its doors, low weekend booking numbers raised concerns about the location. In response, Djamel needed to put his business on the map and catch the eyes of both local and wider London customers who tend to eat more traditionally.

  • Approach

    Djamel created a Business Profile on Google to make sure people searching for ‘Algerian restaurants' could find Khamsa, check opening times, read reviews and book a table all in one place. He also engaged with happy diners in his restaurant and posed for pictures to accompany their reviews. That way, anyone searching would get a real sense of the Khamsa dining experience – before they even stepped through the front door.

  • Results

    Before Khamsa had a Business Profile on Google, the restaurant would often be empty on a Friday night. Now, Djamel says, he has multiple bookings every evening and Google has become his main source of customer referrals. Khamsa is attracting locals and diners from further afield, all of whom come to try authentic Algerian food in a friendly environment. With demand still rising, Djamel has new markets to consider – an exciting prospect for a new business.

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