Manage now

All smiles for Bow Lane Dental Group thanks to Google My Business

Man on a purple t-shirt
Man on a purple t-shirt

Bow Lane Dental Group

Photo of the reception desk of the Bow Lane Dental Group

  • Goals

    Founded as a family owned dental clinic in 2001, London based Bow Lane Dental Group was created to help people get over their fear of the dentist and improve their oral health and smile. With most of their clients originally coming via word of mouth, Bow Lane were looking to improve their brand awareness and create a reliable review platform to generate a dependable audience and customer base through Google My Business.

  • Approach

    Bow Lane sought to help more patients have access to better, faster and pain free dental care. Through driving more potential customers, gained through effective use of the review system, they were able to generate a greater number of leads causing a steady growth for their business. By enhancing and refining their process of client acquisition and retention, customers were able to find Bow Lane in a more efficient, streamlined manner.

  • Results

    Bow Lane immediately saw positive results. Over 5000 potential clients were driven to their website every month with more than 283 reviews left as feedback. This was a 25% increase in total visitors to their website due to greater brand awareness of their company and philosophy. Bow Lane are now looking to expand further with a new site so hey can keep up with their increased demand created by using Google My Business, allowing them to provide better dental care for a growing customer base.

Discover more stories

Orbital Banner Image - Woman tailoring a dress with measurement tape on the neck.

Show the best of your business

Reach more customers in three simple steps, with your free Business Profile.



Create a Business Profile, or manage an existing profile on Search and Maps



Add hours, photos, and other details and get discovered by customers near you



Share updates, respond to reviews, and connect with customers on Google

Manage now