The Google Grants UK beta programme supports
organisations sharing our philosophy of community service to help the
world in areas such as science and technology, education, global public
health, the environment, youth advocacy, and the arts.
Designed for UK charities which meet our requirements and are registered with the Charity Commission of England and Wales, the Office of the Scottish Charity Regulator or by the Inland Revenue, Google Grants is a unique free advertising programme. It harnesses the power of our flagship advertising product, Google AdWords, to non-profits seeking to inform and engage their constituents online. Google Grants has given AdWords advertising to hundreds of qualified non-profit groups whose missions range from animal welfare to literacy, from supporting homeless children to promoting HIV education.
Google Grant recipients use their award of free AdWords advertising
on Google.co.uk to raise awareness and increase traffic. Three of our
award recipients have achieved these results:
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Room to Read, which educates children in Vietnam,
Nepal, India and Cambodia, attracted a sponsor who clicked on
its AdWords ad. He has donated funds to support the education
of 25 girls for the next 10 years. |
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The US Fund for UNICEF's e-commerce site, Shop
UNICEF, has experienced a 43 percent increase in sales over the
previous year. |
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CoachArt, supporting children with life-threatening
illnesses through art and athletics programs, has seen a 60 to
70 percent increase in volunteers. |
Each organisation choosing to participate in Google Grants
receives at least three months of free advertising.
Learn more about Google Grants:
• Quick
Tour: how AdWords works for you
• Programme Details: who's eligible and how to apply
• Programme FAQ: frequently
asked questions
• Google AdWords: guidelines
and tips to optimise your ad results
*Participation in the Google Grants programme is subject to additional terms and conditions. |
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View our Quick
Tour and learn how to create an effective Google Grants
advertising campaign. |
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