After modelling, TV presenting and a role in hit show The Good Place, Jameela Jamil is finally getting her way when she requests not to be airbrushed.
The 32 year-old has been making moves in the body-positive world of late, and we are totally impressed.
On her birthday, the former T4 presenter revealed her awesome ‘I weigh’ movement.
After finding a disturbing picture of the Kardashian women next to their weight in kilos, she started a hashtag hoping to discuss women’s true worth - totally unrelated to the scales.
In response to the harmful image she explained that she weighs a, ‘lovely relationship, great friends, I laugh every day, I love my job, I make an honest living, I’m financially independent, I speak out for women’s rights, I like my bingo wings, I like myself in spite of EVERYTHING I’ve been taught by the media to hate myself about. Fucking KG’
Jamil has suffered from an eating disorder in the past, so understands keenly the impact diet culture can have on women.
Next up on her to-do list of body positivity? Air brushing.
After years in the spotlight, she's decided to put her foot down when it comes to post-production alterations, and the results are gorgeous.
Showing off her impressive modelling chops, Jamil posed for Virgin Atlantic's magazine.
The un-retouched images show off her 'squishy' legs and wild hair, as she struts through the desert.
She explained her decision to try and end the fallacy of photoshop in a blog post, writing:
Airbrushing is not supposed to be used for anything other than removing a stain on a wall behind the model, or maybe even a single hair out of place that ruins the shot. To use it to alter a face and body, to sell a lie to women, which will more often than not hurt the way in which they see themselves, and could well lead to a possibly unhealthy lifestyle in order to achieve the prototype you made with your computer… is a crime against an entire gender. It’s unacceptable. And it has to stop. “Perfect” imagery in magazines hurt me as a teenager, and made sure I never felt good enough. I don’t want to be a part of that for someone else.
What she said.
Daisy Murray is the Digital Fashion Editor at ELLE UK, spotlighting emerging designers, sustainable shopping, and celebrity style. Since joining in 2016 as an editorial intern, Daisy has run the gamut of fashion journalism - interviewing Molly Goddard backstage at London Fashion Week, investigating the power of androgynous dressing and celebrating the joys of vintage shopping.
