Chapter 8 Developing and Using Graphic and Visual Aids

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1 Chapter 8 Developing and Using Graphic and Visual Aids
8.1 purposes and placement of Graphic Aids 8.2 Developing Graphic Aids 8.3 Using Visual Aids for Oral Presentation

2 8.1 Purposes and Placement of Graphic Aids
Objective: Discuss why graphic aids are used in the communication process Describe how to place and identify graphic aids in written documents Explain how graphic aids can mislead an audience

3 Why Use Graphic Aids? Message should be delivered in clear, easy-to-understand, visually stimulating formats. Technology has made the creation and delivery of graphic aides easier and more accessible than ever before. Communicators recognize that the odds of keeping their audience’s attention while getting their point across are much higher when they use graphic and visual aids.

4 Using Graphic Aids in Written Documents
Placing Graphic Aids Decide whether the graphic aid should be placed within the body of your document or in an appendix place in the written text, remember to place your statement referring to the graphic aid before the actual graphic aid appears. When place in the body of document, place the graphic aid on the same page as its reference. ·Identifying Graphic Aids 1)A unique number for referencing purpose 2)A title for each graphic aid that describes its contents 3)The graphic aid 4) A source line

5 Developing Graphic Aids
Objectives 1.Choose the graphic or visual aid that will best accomplish your communication objective. 2. Create tables to present cumbersome information in an organized, easy-to-follow format. 3. Create the three types of charts often used in business reports. 4. Create line and bar graphs in their various format. 5.Identify miscellaneous graphic and visual aids used in report

6 Choosing the Best Graphic Aids
Objectives determine appropriate aids: Tables---an arrangement of information into rows and columns for reference purposes, can be either portrait orientation or landscape orientation. Charts—be divided into: 1. Organization charts—to illustrate the relationships and official lines of authority and communication among employees and departments of an organization, representing the entire organization or only one department or division within the organization.

7 Choosing the Best Graphic Aids
2. Flowcharts—a step by-step diagram of a procedure or process, simplifying complicated procedures by summarizing each step of the procedure and allowing the user to see the order in which the steps must be followed. 3.Pie Charts– shows how the parts of a whole are distributed and how the parts relates to one another.

8 Graphs A graphs provides a means for comparing data.
Lone graphs—for showing changes in a quantity or value over time, often used to show fluctuation or trends in sale, costs, or production over a period of months or years. single-line graph—show the movement of only one quantity or value over time. Multiple-line graph—show the movement of two or more quantities or values over time.

9 Graphs Bar graphs—used when you want your audience to be able to compare the data represented in the graph. Simple bar graph compares only one set of data. The simple vertical bar graph The simple horizontal bar graph Broken bar graph to indicate omission of parts of each bar if some quantities are so large that they would go off the chart.

10 Graphs Multiple-bar graph is to comparing more than one of data at various points in time. A stacked bar graph divide each bar into the parts that contributed to each total bar

11 Miscellaneous Graphic and Visual Aids
Maps---shows geographic relationship and is especially useful when your audience may not be familiar with the geographic Photographs—to provide a realistic view of a specific item or place and to make the document more appealing to read. Digital camera CD-ROM Scanner The world wide web Drawings---for communicating a complicated idea or a procedure.

12 8.3 Using Visual Aids for Oral Presentation
Objectives: Choose an appropriate visual aid that will enhance your oral presentation and help the audience to better understand your message. Prepare visual aids to ensure they are well received by your audience. Use visual aids in a professional manner during your oral presentation.

13 Choosing the Best Visual Aids
Posters and flip charts Transparencies , slide, and computer presentations Objects Chalkboards, whiteboards, and electronic whiteboards Handouts Choosing the appropriate visual aid

14 Preparing Your Visual Aids
Keep your visual aids simple and brief. Make sure everything is large enough. Use color for emphasis Always include a title, use a source line if necessary Prepare an acceptable number of visual aids.

15 Presenting Your visual Aids
Display your Visual aids at the right time. Display the points on your visual aids at the right time. Practice using your visual aids before the audience arrives Face the audience when using your visual