Media Literacy Why learn about Media Literacy?

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1 Media Literacy Why learn about Media Literacy?
Web Images Videos Maps News Shopping Gmail more ▼ iGoogle | Search settings | Sign in Media Literacy Why learn about Media Literacy? Advanced Search Language Tools Critical Thinking Face Value Jeffery Cruz Alexandra Rivera Randy Yazzie © 2010 – The University of Arizona Libraries

2 Media Literacy Why learn about Media Literacy?
Web Images Videos Maps News Shopping Gmail more ▼ iGoogle | Search settings | Sign in Media Why learn about Media Literacy? Search Literacy Advanced Search Why learn about Media Literacy? Everyday you are bombarded by media. As college students, you should be able to tell the difference between entertainment and information, between reliable resources and bad programming. - Cached - Similar What will you learn from this Media Literacy workshop? This hour long workshop is meant to teach you how to critically examine media messages—rather than passively accepting them at face value. - Cached - Similar What will YOU be able to do after this workshop? After this workshop, you should: be aware of the impact of media on individuals and society develop strategies to discuss and analyze media messages develop independent judgments about media content - Cached - Similar

3 Media Literacy Why learn about Media Literacy?
Web Images Videos Maps News Shopping Gmail more ▼ iGoogle | Search settings | Sign in Media Why learn about Media Literacy? Search Literacy Advanced Search Why learn about Media Literacy? Everyday you are bombarded by media. As college students, you should be able to tell the difference between entertainment and information, between reliable resources and bad programming. - Cached - Similar What will you learn from this Media Literacy workshop? This hour long workshop is meant to teach you how to critically examine media messages—rather than passively accepting them at face value. - Cached - Similar What will YOU be able to do after this workshop? After this workshop, you should be aware of the impact of media on individuals and society develop strategies to discuss and analyze media messages develop independent judgments about media content - Cached - Similar

4 Media Literacy Why learn about Media Literacy?
Web Images Videos Maps News Shopping Gmail more ▼ iGoogle | Search settings | Sign in Media Why learn about Media Literacy? Search Literacy Advanced Search Why learn about Media Literacy? Everyday you are bombarded by media. As college students, you should be able to tell the difference between entertainment and information, between reliable resources and bad programming. - Cached - Similar What will you learn from this Media Literacy workshop? This hour long workshop is meant to teach you how to critically examine media messages—rather than passively accepting them at face value. - Cached - Similar What will YOU be able to do after this workshop? After this workshop, you should: be aware of the impact of media on individuals and society develop strategies to discuss and analyze media messages develop independent judgments about media content - Cached - Similar

5 Media Literacy What is Media Literacy? Critical Thinking Face Value
Web Images Videos Maps News Shopping Gmail more ▼ iGoogle | Search settings | Sign in Media Literacy What is Media Literacy? Advanced Search Language Tools Critical Thinking Face Value

6 Media Literacy Why is Media Literacy? What is Media? What is Media? W
Web Images Videos Maps News Shopping Gmail more ▼ iGoogle | Search settings | Sign in Media Why is Media Literacy? Search Literacy Advanced Search What is Media? media - Cached - Similar s What is Media? W media newspapers ads magazines Internet (WWW) movies DVDs radio CDs TV podcasts photos MP3s books computer games billboards text messages What is Literacy? Literacy is - Cached - Similar What is Literacy? Literacy is the ability to read and write; therefore, the ability to understand the world. - Cached - Simila Media + Literacy Media + Literacy = How we “read and write” the world--how we understand the world- - through media (TV, magazines, etc). Media + Literacy Media + Literacy = - Cached - Similar Media Literacy defined Media Literacy is the ability to access, analyze, evaluate and communicate information in a variety of forms and formats. Media Literacy defined Media Literacy is - Cached - Similar

7 Media Literacy How can we analyze and evaluate the media?
Web Images Videos Maps News Shopping Gmail more ▼ iGoogle | Search settings | Sign in Media Literacy How can we analyze and evaluate the media? Advanced Search Language Tools Critical Thinking Face Value

8 5 CORE CONCEPTS & QUESTIONS
OF MEDIA LITERACY 1. WHO CREATES THE MESSAGE? 1. WHO CREATES THE MESSAGE? all media messages are “constructed.” marketers spend time collecting and interpreting data (market research, consumer surveys, focus groups, etc.) so that they can immediately know how to construct a message to appeal to a particular audience. WHO CREATED THESE MESSAGES? WHERE WOULD YOU FIND THESE MESSAGES? WHO ARE THESE MESSAGES FOR?

9 5 CORE CONCEPTS & QUESTIONS
OF MEDIA LITERACY 1. WHO CREATES THE MESSAGE? all media messages are “constructed.” 2. WHAT TECHNIQUES ARE USED TO ATTRACT ATTENTION?

10 5 CORE CONCEPTS & QUESTIONS
OF MEDIA LITERACY 2. WHAT TECHNIQUES ARE USED TO ATTRACT ATTENTION? media messages are constructed using a creative language with its own rules. - Other examples include fonts, texts and music from TV intros (“How I Met Your Mother” vs “House”) - Music in horror movies - Language from “smart” dramas (quirky/complex language) and in “smart” comedies (the one- liners used in “Glee”). 2. WHAT TECHNIQUES ARE USED TO ATTRACT ATTENTION? WHO ARE THESE MESSAGES FOR? WHO DO THEY APPEAL TO? WHY? WHAT DETAILS ARE USED?

11 5 CORE CONCEPTS & QUESTIONS
OF MEDIA LITERACY 1. WHO CREATES THE MESSAGE? all media messages are “constructed.” 2. WHAT TECHNIQUES ARE USED TO ATTRACT ATTENTION? media messages are constructed using a creative language with its own rules. 3. HOW MIGHT DIFFERENT PEOPLE UNDERSTAND MEDIA MESSAGES DIFFERENTLY ?

12 5 CORE CONCEPTS & QUESTIONS
OF MEDIA LITERACY 3. HOW MIGHT DIFFERENT PEOPLE UNDERSTAND MEDIA MESSAGES DIFFERENTLY? different people experience the same media message differently. 3. HOW MIGHT DIFFERENT PEOPLE UNDERSTAND MEDIA MESSAGES DIFFERENTLY? HOW ARE MEDIA REPRESENTATIONS AND STEREOTYPES BASED ON: GENDER CULTURE SOCIOECONOMIC STATUS REGION POLITICS HOW WOULD PEOPLE OF THIS SOCIAL OR CULTURAL GROUP EXPERIENCE THIS SHOW? HOW WOULD PEOPLE OUTSIDE OF THIS SOCIAL OR CULTURAL GROUP EXPERIENCE THIS SHOW?

13 5 CORE CONCEPTS & QUESTIONS
OF MEDIA LITERACY 1. WHO CREATES THE MESSAGE? all media messages are “constructed.” 2. WHAT TECHNIQUES ARE USED TO ATTRACT ATTENTION? media messages are constructed using a creative language with its own rules. 3. HOW MIGHT DIFFERENT PEOPLE UNDERSTAND MEDIA MESSAGES DIFFERENTLY ? different people experience the same media message differently. 4. WHAT LIFESTYLES, VALUES AND POINTS OF VIEW ARE REPRESENTED IN OR OMITTIED FROM MEDIA MESSAGES?

14 5 CORE CONCEPTS & QUESTIONS
OF MEDIA LITERACY REPRESENTATION OR OMISSION OF: LIFESTYLES VALUES POINTS OF VIEW REPRESENTATION OR OMISSION OF: LIFESTYLES VALUES POINTS OF VIEW 4. WHAT LIFESTYLES, VALUES AND POINTS OF VIEW ARE REPRESENTED IN OR OMITTIED FROM MEDIA MESSAGES? media have embedded values and points of view. 4. WHAT LIFESTYLES, VALUES AND POINTS OF VIEW ARE REPRESENTED IN OR OMITTIED FROM MEDIA MESSAGES? 4. WHAT LIFESTYLES, VALUES AND POINTS OF VIEW ARE REPRESENTED IN OR OMITTIED FROM MEDIA MESSAGES?

15 5 CORE CONCEPTS & QUESTIONS
OF MEDIA LITERACY 1. WHO CREATES THE MESSAGE? all media messages are “constructed.” 2. WHAT TECHNIQUES ARE USED TO ATTRACT ATTENTION? media messages are constructed using a creative language with its own rules. 3. HOW MIGHT DIFFERENT PEOPLE UNDERSTAND MEDIA MESSAGES DIFFERENTLY ? different people experience the same media message differently. 4. WHAT LIFESTYLES, VALUES AND POINTS OF VIEW ARE REPRESENTED IN OR OMITTIED FROM MEDIA MESSAGES? media have embedded values and points of view. WHY WAS THIS MESSAGE SENT?

16 5 CORE CONCEPTS & QUESTIONS
OF MEDIA LITERACY WHY WAS THIS MESSAGE SENT? media messages are constructed to gain profit and/or power. WHY WAS THIS MESSAGE SENT?

17 5 CORE CONCEPTS & QUESTIONS
OF MEDIA LITERACY 1. WHO CREATES THE MESSAGE? all media messages are “constructed.” 2. WHAT TECHNIQUES ARE USED TO ATTRACT ATTENTION? media messages are constructed using a creative language with its own rules. 3. HOW MIGHT DIFFERENT PEOPLE UNDERSTAND MEDIA MESSAGES DIFFERENTLY ? different people experience the same media message differently. 4. WHAT LIFESTYLES, VALUES AND POINTS OF VIEW ARE REPRESENTED IN OR OMITTIED FROM MEDIA MESSAGES? media have embedded values and points of view. WHY WAS THIS MESSAGE SENT? media messages are constructed to gain profit and/or power.

18 Media Literacy Where can I find more information on media resources?
Web Images Videos Maps News Shopping Gmail more ▼ iGoogle | Search settings | Sign in Media Literacy Where can I find more information on media resources? Advanced Search Language Tools Critical Thinking Face Value Jeffery Cruz Alexandra Rivera Randy Yazzie © 2010 – The University of Arizona Libraries

19 Web Images Videos Maps News Shopping Gmail more ▼
iGoogle | Search settings | Sign in Media Where can I find more information on media resources? Search Literacy Advanced Search University of Arizona Library Subject Guides Subject guides are created by librarians to help you find library resources on your subject. These guides give you a starting point for research, and some guides contain extensive information about research in specific disciplines. lro.library.arizona.edu/subject-guides - Cached - Similar Media Arts and Film An excellent resource when doing research on television, film and the news (newspapers, news magazines, news shows, etc). Includes print and online resources. lro.library.arizona.edu/subject-guide/340-Media-Arts-and-Film - Cached - Similar Journalism This guide provides access to local, national, international and historical newspapers and journals as well as the statistics, images, media law and public records used by the media. lro.library.arizona.edu/subject-guide/279-Journalism - Cached - Similar Photography A great resource to find current and historical images as well as researching within other library and museum collections. lro.library.arizona.edu/subject-guide/314-Photography - Cached - Similar Business > Company Information This tab within the Business Subject Guide provides access to descriptions and information on the history, finances, stocks, directorship, annual reports, rankings and investments of public and private companies and industries. lro.library.arizona.edu/subject-guide/307-Business?tab= Cached - Similar Media 1 2 Next ►

20 Media Literacy Where can I find more information on media resources?
Web Images Videos Maps News Shopping Gmail more ▼ iGoogle | Search settings | Sign in Media Where can I find more information on media resources? Search Literacy Advanced Search University of Arizona Library Subject Guides Subject guides are created by librarians to help you find library resources on your subject. These guides give you a starting point for research, and some guides contain extensive information about research in specific disciplines. lro.library.arizona.edu/subject-guides - Cached - Similar Industry and Market Research This guide can help in locating information from a variety of resources, including business databases, journals, other disciplinary databases and free websites. lro.library.arizona.edu/subject-guide/36-Industry-and-Market-Research - Cached - Similar Communication An interdisciplinary guide to online and print social and behavioral sciences resources, facts & figures, governmental information and public opinion polls. lro.library.arizona.edu/subject-guide/330-Communication - Cached - Similar Psychology An excellent resource for background information on psychology along with psychology- interdisciplinary sources. lro.library.arizona.edu/subject-guide/312-Psychology - Cached - Similar Sociology This large collection of social science materials includes print and online resources; primary sources; local, national and international statistics and data sets; and further research in demographics, GIS, social theory and social issues. lro.library.arizona.edu/subject-guide/291-Sociology - Cached - Similar

21 Name one media related subject guide.
Name the 5 core concepts / questions. What is media literacy? What is literacy? What is media?

22 Media Literacy What if I need help with Media Literacy?
Web Images Videos Maps News Shopping Gmail more ▼ iGoogle | Search settings | Sign in Media Literacy What if I need help with Media Literacy? Advanced Search Language Tools Critical Thinking Face Value Jeffery Cruz Alexandra Rivera Randy Yazzie © 2010 – The University of Arizona Libraries

23 Media Literacy What if I need help with Media Literacy?
Web Images Videos Maps News Shopping Gmail more ▼ iGoogle | Search settings | Sign in Media What if I need help with Media Literacy? Search Literacy Advanced Search Contact Jeff Cruz Graduate Student in Information Resources and Library Science Graduate Assistant in Instructional Services Team – UA Main Library - Cached - Similar Contact Alex Rivera Instruction and Outreach Librarian – UA Main Library / - Cached - Similar Ask a Librarian Contact Library Staff via chat on the Ask a Librarian webpage by on the Ask a Librarian webpage by phone at (520) /6443 in person at the Information Desk in the Information Commons by appointment on the Ask a Librarian webpage - Cached - Similar

24 Media Literacy References
Web Images Videos Maps News Shopping Gmail more ▼ iGoogle | Search settings | Sign in Media References Search Literacy Advanced Search De Abreu, B.S. (2007). Teaching media literacy: A how-to-do-it manual and CD-ROM. New York: Neal-Schuman Publishers. Jolls, T., & Thoman, E. (2008). Literacy for the 21st century: An overview & orientation guide to media literacy education. Malibu, Calif.: Center for Media Literacy.