Amaranthus, a cosmopolitan genus including endangered species, restricted endemics and widespread weeds, is often difficult to characterize taxonomically and thus has generally been considered by systematists as a "difficult" genus. Species in this genus have high genetic variability, with diversity in growth form, plant height, number of inflorescences, seed colour, protein content, seed yield, resistance to pests and diseases, and adaptation to soil type, pH, climate, rainfall and day-length. The combination of various anatomical characteristics of Amaranthus, such as Kranz anatomy, well developed root system, stomatal conductance, and maintenance of leaf area, results in increased efficiency of using C[O.sub.2] under a wide range of temperatures, and higher light intensity and moisture stress environments which enables this plant to adapt under diverse geographic and environmental conditions. Buried seeds of Amaranthus constitute an important part of the soil seed bank and position, distribution and dormancy type of these seeds in the soil play an important role in their germination and subsequent emergence, which is further influenced by factors like temperature, soil moisture, and light availability. The current review highlights the positive as well as negative role of the various species of genus Amaranthus. Many species of the genus are medicinally important and bear antiallergic, anticancer, antihypertensive and antioxidant properties, thus being used in the treatment of several aliments. Amaranthus being a rich source of fatty acids, proteins, micronutrients, vitamins and squalene, are used as cereals, dye plants, forages, medicinal plants, ornamentals, and as vegetables. However some of the Amaranthus species are noxious weeds which are known to compete with many economic crops in different parts of the world and cause great yield losses. Thus, further research is warranted to strike a balance between the beneficial and harmful species of this Pseudocereal. Moreover, understanding the weedy behaviour of these plants would provide valuable information for improving our mechanistic models of crop-weed competition and weed population dynamics. Keywords Allelopathy * Biological control * Amaranthus * Pseudocereal * Seed biology * Weed