Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the week Confident consumers do more than buy. They lift metrics that matter What drives consumer confidence in a world of infinite choices? Dive into our new purchase behaviour study to find out how to ensure your brand makes the consideration set. Feature of the week Confident consumers do more than buy. They lift metrics that matter What drives consumer confidence in a world of infinite choices? Dive into our new purchase behaviour study to find out how to ensure your brand makes the consideration set. Consumer Insights Global Article Article Retail Guide: Lean into AI to engage and convert customers across the funnel Global Article Article Retail Guide 2024: Connect with customers throughout their increasingly complex journeys Nordics & Benelux Perspective Perspective Beyond deep fakes: Debunking the myths of AI and showing its positive impact on marketing United Kingdom Article Article The rise of refurbished tech: How marketers can drive sustainable consumer choices Europe, Middle East & Africa Article Article Co-viewing: The future of TV is together Europe, Middle East & Africa Article Article Top digital marketing trends and predictions for 2024 Middle East & North Africa Article Article New research: 4 Saudi Arabian consumer insights to elevate your next retail campaign United Kingdom Case Study Case Study Tapping into growth: How Victorian Plumbing is plugging the data gap to boost performance on Search Marketing Strategies & Innovations United Kingdom Article Article How WPP is getting ready for the future by training — and hiring — creative technologists Europe, Middle East & Africa Article Article Finger on the Zeitgeist: Visionaries share their perspective on how AI will shape the future of work and society United Kingdom Article Article The B2B buyer has evolved. But has your marketing? Nordics & Benelux Case Study Case Study “We never really finish a project”: Top tips to create your best video ads in 2024 Nordics & Benelux Case Study Case Study Inside Heineken’s social swap experiment to tackle gender bias United Kingdom Perspective Perspective How re-evaluating media planning is helping Jellyfish reduce carbon footprint for its clients Nordics & Benelux Article Article The Experiments Playbook: How to run high quality marketing experiments United Kingdom Case Study Case Study Time for change: How Watches of Switzerland Group future-proofed its marketing measurement In-Depth Reading Central and Eastern Europe Delve into trends rising alongside CEE, new consumer behaviours, technologies, perspectives, and stand-out marketing strategies. 9 Collections Middle East & North Africa Be inspired by consumer insights, trends, AI-powered solutions, and inventive strategies from across the growing MENA region. 12 Collections Nordics & Benelux Enjoy barrier-breaking insights, innovative strategies, AI-powered solutions, and much more from a welcoming, forward-thinking region. 12 Collections Sub-Saharan Africa Explore Africa’s most innovative brand solutions bringing fresh perspectives on consumer trends, AI, and the future of marketing. 7 Collections United Kingdom Elevate your marketing with the latest case studies, consumer trends, strategies, and thought leadership from across the U.K. 15 Collections Search Insights Dig into Google Search insights and trends from across EMEA to get closer to your customers and be ready for what’s next. 5 Collections YouTube Effectiveness Dive into YouTube ad effectiveness research from across EMEA, and find out how other brands are innovating with online video marketing. 5 Articles Privacy & Trust See how companies across EMEA are taking steps to protect user privacy, as well as build and maintain trust regarding the use of their data. 5 Collections Tools Insights Finder Go beyond demographics to find who matters most to your business. Google Trends Gauge consumer search behavior with real-time search trends. Grow My Store Assess your retail website’s customer experience—and improve it. Market Finder Get data and insights to identify your next global markets.