Image Acceptance & Privacy Policies

Google-contributed Street View Privacy Policies

Google is dedicated to helping you discover the world around you. Imagery on our platforms is intended to enhance your experience, helping you preview and explore places nearby or across the globe. We go to great lengths to make sure that imagery is useful, and reflects the world our users explore.

To help ensure that everyone viewing Google Maps imagery has a positive, beneficial experience, we’ve developed these Google-contributed Street View Privacy Policies. The policies explain how we treat inappropriate content and the criteria we use for publishing imagery to Google Maps. Please check back from time to time, as we may occasionally update our policies.

For policies related to user-contributed Street View imagery, please see our Maps Photo Policies.

When Using Our Services

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Sources of Imagery

Imagery on Google Maps either comes from one of two sources: Google or everyone else.

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  • Photos are contributed from a variety of sources. You can tell whether an image was taken by Google or by an external contributor by the attribution name or icon presented with each image.
  • Imagery that was captured by an external contributor and posted to Google Maps is the property of that contributor, unless they have agreed to transfer ownership to a third party.
  • While we have content policies for both types of content, the difference in ownership means that our policies and enforcement mechanisms for privacy requests, blurring and image removal may be slightly different. Please read the Privacy and Reporting Issues sections below for more information.

Privacy & Blurring

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Google takes a number of steps to protect the privacy of individuals when images are published to Google Maps. Read on for more information on how we handle privacy requests for imagery that appears on Maps and Street View.

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Google-Contributed Content

You can tell if an image was captured by Google by the “Google Maps” or “Street View” attribution icon or name associated with it.

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  • Blurring policies: We have developed cutting-edge face and number plate blurring technology that is applied to all of Street View images. This technology is designed to blur all identifiable faces and registration plates within Google-contributed imagery. If you see a face or a registration plate that requires additional blurring or if you would like us to blur your entire house or car, submit a request using the Report a Problem tool. Please note, however, that once Google blurs an image the effect is permanent. If you submit a request to have your personal home blurred from Street View imagery, all historical and future images of your home will also be blurred. Note: we don't blur third-party contributions because this content is not owned by Google. If you find your identifiable image in third party contributions, and you wish to have the image removed, use the report a problem feature on the image.
  • Street View images are not real time: Our images show only what our vehicles were able to see on the day that they drove past the location. Afterwards, it takes months to process them. This means that content that you see could be anywhere from a few months to a few years old. In some locations where we have collected imagery over many years, you may also be able to view changes to that imagery in our Time Machine function.

General Content Policies

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Inappropriate Content

Please note that when we evaluate imagery for policy violations we also balance the artistic, educational or documentary value of the content.

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  • Intellectual Property Violations: We don’t allow images or any other content that infringes on anyone else’s legal rights, including copyright. For more information or to file a DMCA request, review our copyright procedures.
  • Sexually explicit content: We don’t allow content that contains sexually explicit subject matter.
  • Illegal, dangerous or violent content: We don’t allow content that is unlawful in nature, promotes dangerous or illegal acts or contains graphic or gratuitous violence.
  • Child endangerment: Google has a zero-tolerance policy against content that exploits or abuses children. This includes all sexual abuse imagery and all content that presents children in a sexual manner. If you find any content that you think exploits children in this manner, please do not re-share or comment on it, even if your intent is to bring the content to Google’s attention. Instead, flag it through the image’s “Report a problem” link on Google Maps. If you find content elsewhere on the internet, please contact the National Center for Missing and Exploited Children (NCMEC) directly.
  • Hate speech: We don’t allow content that promotes or condones violence against individuals or groups based on race or ethnic origin, religion, disability, gender, age, nationality, veteran status or sexual orientation/gender identity, or whose primary purpose is inciting hatred on the basis of these core characteristics.
  • Harassment and threats: We don’t allow content which uses Google Maps to harass, bully or attack individuals.
  • Personal or confidential information: We don’t allow content that contains private or confidential information such as credit card details, medical records or government-issued identification – whether yours or someone else’s.

Reporting issues

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Request Blurring or Image Removal

If you find content that you believe violates the Google Terms of Service, the Google Maps/Earth Additional Terms of Service, or these Geo Imagery and Privacy Policies, please report it to us using the Report a Problem link.

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  • In addition to the automatic blurring of faces and licence plates in Google-contributed content, we will blur an entire car, house or person when requested.
  • If you have an issue with content contributed by an external user, you can request that Google remove the image from Google Maps. We’ll take a look at the content and take appropriate action. View our User Policy.
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How to Report a Problem

If you’ve found an image that you would like further blurred or an image that you believe contains objectionable content, just follow these steps:

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  • Locate the image.
  • Click or tap "Report a problem". On our websites, this is located in the bottom-right of the image window. In our apps, this is accessed from the flag or menu buttons.
  • Select the issue and submit. We’ll review your report promptly.