" Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and ...

This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex.

This new edition contains a collection of definitions and brief case studies on topics that today's citizen designers must consider, including new essays on social innovation, individual advocacy, group strategies, and living as an ethical ...

Neon Road Trip chronicles the history of the commercial neon sign with a curated collection of photographs capturing the most colorful and iconic neon still surviving today.

This lavishly illustrated volume presents in full color more than 300 of the finest posters selected from the rich resources of the graphic design collection of The Museum of Modern Art.

The book delves into the sociological, psychological, and historical reasons for our responses to design, offering practitioners and clients alike a new appreciation of their responsibility to create design with the best intentions.

Route 66 Roadside Signs and Advertisements showcases the colorful history of commercial signage along the Mother Road. From kitschy to classy, this book includes photos of early vintage signs as well as modern signs.

Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.

Revised and updated, this compelling collection of essays, interviews, and course syllabi is the ideal tool to help teachers and students keep up in the rapidly changing field of graphic design.

"This book represents an important contribution to our growing understanding of creativity in professional practice. Vogel's take on it from a variety of perspectives and contexts is rich and rewarding.