This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex.

" Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and ...

Grade level: 4, 5, 6, 7, 8, e, i, t.

This candid guide encourages designers to carefully research their clients; become alert about corporate, political, and social developments; and design responsible products.• Features an enticing mix of opinions in an appealing format ...

Neon Road Trip chronicles the history of the commercial neon sign with a curated collection of photographs capturing the most colorful and iconic neon still surviving today.

This new edition contains a collection of definitions and brief case studies on topics that today's citizen designers must consider, including new essays on social innovation, individual advocacy, group strategies, and living as an ethical ...

This lavishly illustrated volume presents in full color more than 300 of the finest posters selected from the rich resources of the graphic design collection of The Museum of Modern Art.

Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.

While this link may come as a surprise to those who consider the former to be firmly rooted in commerce and the latter in culture, this book clearly shows that these two fields share a remarkable number of convergences.

This is a classic story, masterfully told, about how one graphic symbol can endure and influence culture for generations.