Here is the definitive account of consumers' repeat-buying and brand-name decisions. First published in 1971 and long unavailable, this work provides systematic observations that still hold true today.

Satisfaction predicts and drives key consumer behaviors, among them repeat purchases and word-of-mouth advocacy.

About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work.

... repeat purchases. Second, the affective dimension explores the connections that people have with brands on an emotional level. When a brand connects with consumers personally and evokes ... Repeat Purchases and Customer Retention.

... repeat purchases over this period . The number of repeat purchases is a random variable . The total life cycle cost is given by the product of this random variable and the life cycle cost per item , LCC - I . As a result , the total ...

This book includes the must-have tools, tactics and strategies you need to get your customers to say, “I’ll be back!”

... purchase rate and loyalty and whether these may or may not be a source of sales change. We know from Chapter 4 that the NBD model describes normal patterns of light buying and repeat purchase. We can expand on this, using a technique ...

... repeat buying probably existed from the beginning . Exhibit III shows the repeat buy- ing for the two brands . At the end of five months , half of the buyers of Brand A had made at least one repeat purchase while less than one out of ...