This book provides an introduction to the methods and practice of peer tutoring focusing on how to set up schemes and how to cope with common problems.

This handbook reviews the evidence and explores the theory of broad underlying principles that govern sensory interactions, regardless of the specific senses involved.

Product Experience brings together research that investigates how people experience products: durable, non-durable, or virtual.

In addition, this new edition includes information about the dynamic and evolving nature of the field of mixed methods research, four additional methodological approaches, and coverage of new directions in mixed methods.

Finally, citing examples from many other companies, Aaker shows how to avoid the temptation to place short-term performance before the health of the brand and, instead, to manage brands strategically by creating, developing, and exploiting ...

The Second Edition of Content Analysis: An Introduction to Its Methodology is a definitive sourcebook of the history and core principles of content analysis as well as an essential resource for present and future studies.

The authors in this edited volume reflect on their experiences with culturally relevant pedagogy_as students, as teachers, as researchers_and how these experiences were often at odds with their backgrounds and/or expectations.