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In this book, you'll get What successful web businesses do differently (and others get wrong) How to easily identify your website's biggest opportunities A treasure trove of proven solutions for growing businesses Discover how to grow your ...

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Why do so many business owners pour time and money into their websites and get so little in return?

Starting with choosing the right web developer, to understanding the key principles of web marketing, to getting long lasting traffic, to writing compelling online copy, to more advanced marketing strategies and analytics, this book will ...

Web Marketing For Dummies, 2nd Edition shows you how! This guide helps you apply your marketing knowledge to the Web world, taking you on the path to online marketing success.

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Only outstanding articles have made it into the book, according to Smashing Magazines high quality standards. Our authors are professionals, and their careful research figures largely in the book.