The new research tells us that 82% of shoppers want a consumer brand's values to align with their own, and they'll vote with their wallet if they don't feel a...
31 months ago

Looking for the latest social media statistics? Here are the must-know data points and developments to guide your campaigns in 2024.
9 months ago

Companies that intend to use generative artificial intelligence should first consider how people regard work created by AI, humans,...
14 months ago

Shallow signals. "Likes" are poor indicators of actual sales or deeper customer engagement. Active metrics.
14 months ago

91% of consumers prefer a single, accessible touchpoint to manage their health, compared with 68% in 2019.
6 months ago

The volume of customers who prefer to leave the human behind and take matters into their own hands is changing the customer experience.
18 months ago

Customer experience is increasingly critical for industrial-services businesses—and the bar is rising. Here's how to exceed it.
40 months ago

Companies that utilize the right technologies to communicate with customers at the right time and explore ways to use products and services...
37 months ago

Today's customers expect a personalized experience when they're shopping. An effective personalization operating model, featuring 8 core...
55 months ago

Heeding your customer's communications preferences will help ensure they are always happy to receive information relevant to them when you...
35 months ago