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Inclusive Marketing: Building a Loyal Customer Base Through Accessible Digital and Physical Experiences
Boston University
Inclusive marketing is the process of creating campaigns and initiatives that enable marginalized or underrepresented groups to fully experience and connect...
28 months ago
How Healthy Is Your Customer Base?
Inc.com
A focus on customer retention is critical for sustainable growth. Check out how you should be measuring and thinking about your base.
136 months ago
AAA’s journey to build an engaged and loyal customer base
| AAA Newsroom
Focus: AAA aligns as an Association to a common goal: create a consistent, relevant customer experience for its members in their channels of...
13 months ago
Are You Undervaluing Your Customers?
Harvard Business Review
Leaders recognize that they should manage their businesses to maximize the value of the customer base. But too often, earnings pressures result in...
58 months ago
The cost of building a customer base
FXC Intelligence
How much of the funds raised by the leading cross-border payment fintechs is spent on acquiring each customer? Plus Argentex revenue shrink.
48 months ago
Okta Breach Widens to Affect 100% of Customer Base
Dark Reading
Okta has released an update following an investigation into a hack this fall on its systems, revising the number of impacted customers up from less than 1% to...
11 months ago
Avaya Claims Positive Business Momentum, Sustains Deep Legacy Customer Base
CX Today
Avaya Claims Positive Business Momentum, Sustains Deep Legacy Customer Base ... Avaya has claimed positive market momentum as the vendor clings on...
13 months ago
Bed Bath & Beyond's customer base has dropped by 5 million since 2021
MarketWatch
Bed Bath & Beyond says it has gained and lost customers through COVID with the latest tally at 35 million, down from 40 million last year.
30 months ago
US oilfield firms slash prices as mega-mergers shrink customer base
Reuters
A wave of mega-mergers among oil producers is forcing the U.S. service companies that drill and hydraulically fracture wells to slash their...
3 months ago
Council Post: Build A Loyal Client Base With These 11 Retention Tips
Forbes
If you want to build and keep a loyal client base, it's important to focus on providing incredible service and an experience that makes people want to come...
68 months ago