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Council Post: 14 Tips To Develop A Diverse Client Base That Will Grow Your Business

Forbes
The best way to diversify your client base is through strategic partnerships and networking in varied industries.
5 months ago

How to Reach a Changing Customer Base

U.S. Chamber of Commerce
Learn how to think about changes in customer needs and sentiments and adapt your marketing strategies to meet customers where they are.
48 months ago

Inclusive Marketing: Building a Loyal Customer Base Through Accessible Digital and Physical Experiences

Boston University
Inclusive marketing is the process of creating campaigns and initiatives that enable marginalized or underrepresented groups to fully experience and connect...
29 months ago

Author Talks: Peter Fader and Michael Ross share their playbook for customer centricity

McKinsey & Company
McKinsey's Anita Balchandani chats with Peter Fader and Michael Ross about their new book, The Customer-Base Audit: The First Step on the Journey to Customer...
23 months ago

The cost of building a customer base

FXC Intelligence
How much of the funds raised by the leading cross-border payment fintechs is spent on acquiring each customer? Plus Argentex revenue shrink.
49 months ago

How are plant-based food makers finding – and growing – their customer base?

SmartBrief
The new Hosted Buyer Program used SPINS data and insights to match food companies with retail and foodservice buyers based on specific criteria.
2 months ago

Avaya Claims Positive Business Momentum, Sustains Deep Legacy Customer Base

CX Today
Avaya Claims Positive Business Momentum, Sustains Deep Legacy Customer Base ... Avaya has claimed positive market momentum as the vendor clings on...
14 months ago

How Healthy Is Your Customer Base?

Inc.com
A focus on customer retention is critical for sustainable growth. Check out how you should be measuring and thinking about your base.
137 months ago

AAA’s journey to build an engaged and loyal customer base

| AAA Newsroom
Focus: AAA aligns as an Association to a common goal: create a consistent, relevant customer experience for its members in their channels of...
14 months ago

Okta Breach Widens to Affect 100% of Customer Base

Dark Reading
Okta has released an update following an investigation into a hack this fall on its systems, revising the number of impacted customers up from less than 1% to...
12 months ago