To attract and retain a diverse customer base, companies should focus on inclusive marketing strategies and offer products and solutions that cater to various...
3 months ago

Learn how to think about changes in customer needs and sentiments and adapt your marketing strategies to meet customers where they are.
48 months ago

Inclusive marketing is the process of creating campaigns and initiatives that enable marginalized or underrepresented groups to fully experience and connect...
29 months ago

McKinsey's Anita Balchandani chats with Peter Fader and Michael Ross about their new book, The Customer-Base Audit: The First Step on the Journey to Customer...
23 months ago

How much of the funds raised by the leading cross-border payment fintechs is spent on acquiring each customer? Plus Argentex revenue shrink.
49 months ago

Avaya Claims Positive Business Momentum, Sustains Deep Legacy Customer Base ... Avaya has claimed positive market momentum as the vendor clings on...
14 months ago

A focus on customer retention is critical for sustainable growth. Check out how you should be measuring and thinking about your base.
137 months ago

The new Hosted Buyer Program used SPINS data and insights to match food companies with retail and foodservice buyers based on specific criteria.
2 months ago

Evinced, the leading software company powering accessible web and mobile development, today announced that its industry-leading growth accelerated further in...
10 months ago

The secret to explosive growth in 2024 isn't about casting a wider net – it's about fishing smarter and providing value first.
4 months ago