Engaging, entertaining and-as you'd expect-highly persuasive, Can I Change Your Mind? will change the way you think about the words you use for ever. 'This is a cunning, masterly and hugely readable book.

This book will equip you with the tools to craft compelling speeches and presentations that move your audience - both intellectually and emotionally.

Propose Your Book offers a clear understanding of the book proposal process in today’s fiercely competitive publishing climate.

Whether that be in the context of advertisements, websites, sales presentations —the ability to persuade is a crucial factor in the success of these communications. But how should marketers go about crafting persuasive messages?

This work, written in the style of a philosophical dialogue, delves into the principles of invention as a crucial aspect of oratory.

Whether you are an engineer running a start-up or an NGO trying to sway public opinion or a CEO evaluating a marketing plan or a government officer charged with communicating a critical message or policy, this book is for you.

The Craft of Argument is designed to help integrate the skills of writing, critical thinking, and arguing for the purpose of enabling the writer to write arguments that are clear, sound, and persuasive.

The book culminates with a deep-dive into ethical persuasion, stressing the importance of understanding boundaries, advocating for honesty, transparency, and ethical practices.Whether you're a sales professional looking to enhance your ...

In today's fast-paced world, where information is consumed at lightning speed, the ability to create compelling online content is invaluable.

This comprehensive guide offers a detailed exploration of the psychological principles behind effective communication, providing readers with the tools and insights needed to create compelling marketing materials.