In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing ...

Join the adventure in the fourth book of the New York Times bestselling graphic novel series from PopularMMOs, one of the most popular YouTubers in the world, with over 22 million subscribers and 14 billion views!

Jane Mosbacher Morris has devoted her career to creating economic opportunities for vulnerable communities around the world, and in this valuable book, she shares her passion and insights on how we, as consumers, can create positive change ...

NEW YORK TIMES BESTSELLER • “Driving, wild and hilarious” (The Washington Post), here is the incredible “memoir” of the legendary actor, gambler, raconteur, and Saturday Night Live veteran.

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This fresh, smart novel in the guise of a celebrity memoir probes the inner life of a mega-famous pop star Honestly, what amazes me the most with a lot of the people I meet is that they think they’re so big.

In 14th century France, Aida is accused of being a witch when the Black Death wipes through her village.

YouTube Marketing For Dummies shares insight from a former YouTube employee who helped large and small businesses create effective marketing campaigns.

This book exposes the claim as both a marketing strategy and myth, while also showing how that myth functions simultaneously as a case study for propaganda and commercial media coverage of economics.

This cold-turkey confession by an award-winning journalist follows her progress--and inevitable relapses--over an entire year of not spending.