A brand is a product or a business with a distinct identity among consumers. A brand is created through design, packaging, and advertising elements that...
90 months ago

So I want you to start deploying the $1.80 strategy. You're going to drop $1.80 a day, two cents at a time, nine top posts, on ten different...
81 months ago

In this guide, learn how to brand your business with advice from pros and real examples of businesses with winning brand strategies.
7 months ago

You need to know your customer and what encourages their buying behaviors, and to what extent you want to be the face of your brand.
4 months ago

The following is a list of guidelines when developing business names. These guidelines will work when naming a company, brand, label, or product.
164 months ago

Consumers are becoming more suspicious of traditional branding. Here are five steps to regain their trust. · 1. Content not communication. It is...
170 months ago

While most firms are adept at defining product brands, they're less sure-footed with their corporate brands. What exactly does a parent company's name...
69 months ago

Apple, Uber, Starbucks, and Disney. All are iconic brand names that seem perfect in hindsight. But when the founders came up with these good...
8 months ago

Social media has become an essential part of the modern customer journey, underlining the importance of social media marketing for businesses of all sizes.
12 months ago

A strong brand can help you increase brand awareness, build customer loyalty, command premium prices, and attract and retain top talent.
6 months ago