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Brand: Types of Brands and How To Create a Successful Brand Identity

Investopedia
A brand is a product or a business with a distinct identity among consumers. A brand is created through design, packaging, and advertising...
2 weeks ago

LoopMe Launches AI-Powered Media Scoring Tool Brand Outcome Scores

Business Wire
NEW YORK--(BUSINESS WIRE)--LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising...
3 hours ago

How to measure the value of a brand

Hotel Management
From an owner and investor perspective, are independent or branded hotels best? As expected, the answer is not straightforward, with various...
5 hours ago

The power of a business North Star

Fast Company
The most significant outcome of modern post-industrialism is the increased interdependencies of our environmental, social, and economic...
1 day ago

These 5 Brands are the 2024 LIFT Beauty Accelerator Winners

American Salon
Five clean beauty brands founded by women of color have been chosen to receive grants and other business resources from the 2024.
2 hours ago

GenAI can help build a brand aligned with voice and values

The World Economic Forum
The impact of generative artificial intelligence (GenAI) on the media and entertainment industry is nothing short of revolutionary.
1 day ago

Name brand or store brand? The difference and why more consumers are going for generic

MLive.com
Private-label brand sales increased by 6% in 2023, according to a report published by Circana. This increase is telling; more consumers are...
1 day ago

Ratan Tata, Whose Indian Business Empire Went Global, Dies at 86

The New York Times
The patriarch of a powerful family, his Tata Group put an indelible stamp on Indian life while acquiring British brand names like Tetley Tea...
16 hours ago

Building Your Online Brand: Gender, Authenticity And Vulnerability In Business - Techish Podcast

People of Color in Tech
This week, Techish hosts Abadesi and Michael talk about the challenges of promoting yourself on social media while staying authentic.
3 days ago

Uniqlo owner seen posting 24% annual profit surge on brand's overseas push

Reuters
The Japanese owner of casual wear giant Uniqlo is projected to beat its own forecast in what would be a third straight year of record...
2 days ago