Professors should limit, if not ban, laptops and potentially other electronics in class sessions when they aren't immediately useful.
7 months ago

She seems to pay two kinds of attention: “narrow attention” and “wide attention.” She describes them in a chapter called “Two Ways of Looking.”
7 months ago

The IAB's Attention Measurement Explainer Series provides a comprehensive overview of how attention is measured and assessed, offering valuable insights for...
3 months ago

Last week as I was wandering the halls, I walked past my colleague Lisa Mouw's office and was surprised—and flattered!—to find a paraphrase on her door that...
1 month ago

Research shows our attention spans have been shrinking over time. In 2004, we could stay focused on a screen for 150 seconds on average. In 2012, we were down...
7 months ago

most people today can't concentrate on a single screen for more than 47 seconds — while recovering from an interruption can take almost half an hour.
11 months ago

If you feel your attention span has shrunk over the last few years, it probably has. Here's how to regain your focus.
6 months ago

The language Go hails from an era when programmers had smaller egos and fewer commercial ambitions. My generation of strivers has a lot to learn.
2 months ago

The Media Rating Council (MRC) and the IAB's Attention Measurement Task Force are launching a joint effort to accredit attention measurement vendors. The IAB...
3 months ago

Research suggests the average attention span may be decreasing, and that may be problematic, says Northeastern University professor Art Kramer.
10 months ago