Technology will continue marching on, so accounting professionals must adapt to the changing marketplace to thrive in this new paradigm. This book shows you how to provide the kind of value that technology cannot: human connection.
Another tremendous book on sales and marketing for professional services firms. It would be virtually impossible to read this book and not experience a jump in your sales and results." Allan D. Koltin, CPA President and CEO PDI Global, Inc.
This book includes self-test section at the end of each chapter. Test yourself, then check answers in the back of the book to see how you score. CD-ROM included.
... accounting services can help reveal and correct trouble spots . Many small service firms seem to have the potential for success . The owner - managers are good craftspeople and offer services which attract customers . And in may cases ...
Who Says Elephants Can't Dance? sums up Lou Gerstner's historic business achievement, bringing IBM back from the brink of insolvency to lead the computer business once again.Offering a unique case study drawn from decades of experience at ...
Technology will continue marching on, so accounting professionals must adapt to the changing marketplace to thrive in this new paradigm. This book shows you how to provide the kind of value that technology cannot: human connection.
This is always a mistake because "the predictable outcome [is] that the company ends up world-class at nothing; not well-differentiated and therefore not thought of by consumers at the moment of need.