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Put your audience at the center of your strategy
The Trade Desk
Our data marketplace and powerful suite of targeting solutions make it easy to connect with your most valuable audiences.
7 months ago
Navigating the Resurgence of Contextual Targeting: Ensuring Brand Safety and Relevance
Chief Marketer
Contextual targeting, the practice of placing ads based on the content of a web page rather than user behavior, offers unique advantages.
2 months ago
Gopuff Launches In-House Ads Platform to Enhance Ad Relevance, Targeting, and Drive Engagement for Brands
Business Wire
Gopuff's new in-house ad platform offers intelligent audience targeting and objective-based buying tools for more dynamic and effective campaigns.
1 month ago
Targeting Glia with N-Acetylcysteine Modulates Brain Glutamate and Behaviors Relevant to Neurodevelopmental Disorders in C57BL/6J Mice
Frontiers
We used C57BL/6J mice to test the hypothesis that striatal glutamate levels can be shifted by N-acetylcysteine (NAC), which acts at the cystine-glutamate...
2 months ago
3 ways to make more effective and relevant video ads
Think with Google
Google's VP of Agency and Media Solutions, Tara Walpert Levy, spells out how the bar for relevant, attention-worthy ads is rising, along with consumer...
8 months ago
Xerox CMO Deena LaMarque Piquion: Embracing AI, targeting the next generation and keeping a legacy brand relevant in 2024
Digiday
Learn more about Xerox's AI strategy, marketing to the next generation of employees and entrepreneurs, and what it means to keep a 100-plus-year-old brand...
8 months ago
Triclustering-based classification of longitudinal data for prognostic prediction: targeting relevant clinical endpoints in amyotrophic lateral sclerosis
Nature
This work proposes a new class of explainable prognostic models for longitudinal data classification using triclusters.
17 months ago
‘More targeted, more relevant’: Inside Just Eat’s capability and effectiveness mission
Marketing Week
'More targeted, more relevant': Inside Just Eat's capability and effectiveness mission. Just Eat is investing in how it measures effectiveness...
5 months ago
Despite Claims That More Targeting Means More Relevant Ads, Nope. Here’s Proof.
Forbes
Despite Claims That More Targeting Means More Relevant Ads, Nope. Here's Proof. · Some Targeting is Better Than No Targeting; But Hypertargeting...
46 months ago
Amazon unveils cookieless ad-targeting solution at Cannes Lions
Marketing Dive
Ad Relevance uses artificial intelligence to analyze billions of browsing, shopping and streaming signals from across Amazon's properties.
2 months ago