Welcome to Week 5 of the NFL season, which is always my favorite week because it's when I finally come to grips with the fact that my...
5 days ago

CTOR means the number of unique recipients who clicked on an email divided by unique emails opened. Both are typically multiplied by 100 to get...
10 months ago

Click-through rate is no longer the measurement of ad relevance and quality it once was. Here's where you should focus now.
8 months ago

In the past couple of weeks, we had two blog posts published on the topic of the click through rates from the new Google AI Overviews to...
4 months ago

Click Through Rate as a Ranking Factor ... The number of people clicking through to your website is obviously a key metric for the success of your...
9 months ago

1. Compelling Call-to-Action: Use clear and persuasive language in your email's call-to-action (CTA) buttons or links. Encourage recipients to...
7 months ago

Cost per thousand (CPM) is a marketing term that's used to denote the cost an advertiser pays per one thousand advertisement impressions on...
1 month ago

Knowing the latest Facebook statistics will give you the insights you need to fine-tune your strategy. Check out these 24 key Facebook stats...
6 months ago

Optimizing social media advertising is a complex endeavor that requires a deep understanding of metrics, industry benchmarks and your...
9 months ago

This Etsy seller says she's not going to use the site anymore after being charged nebulous "marketing fees." What's really going on?
3 weeks ago