PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation...
10 hours ago

From home organizing ideas to beauty advice to travel hacks, here's a roundup of practical guides for the New Year.
1 week ago

The actor and model reveals her personal tricks to achieve fluffly brows and hydrated lips. She also reveals why she won't share a least...
2 days ago

Carolyn Bessette-Kennedy was known for her minimalist sense of style. Here are 13 tips to borrow from the late Calvin Klein publicist.
5 days ago

The makeup to avoid as you get older. Beauty Editor Laura speaks to Carly Utting, Global Senior Artist, M.A.C Cosmetics who gives us makeup...
2 days ago

There are countless celebrity beauty secrets out there, but Riddhima Kapoor's daily routine revolves around hydration for that soft,...
2 days ago

Our makeup styles and skincare routines have changed over time, but experts say these are the women's beauty tips that are always in trend.
6 days ago

These are the classic products and beauty tips are worth remembering. Here are 9 old-school Southern beauty tips that haven't gone out of...
4 months ago

Laura Geller shared makeup tips for women over 40 including her recommendations of primer, baked powder, white eyeliner,...
1 day ago

At CES 2025, Samsung introduced an amazing new product, the MICRO LED Beauty Mirror. This smart mirror uses advanced technology...
2 days ago