Discover the latest ad spending trends and growth strategies outlined in the IAB's 2024 Outlook study. Gain insights from buy-side ad...
3 days ago

Retail and automotive were the top two sectors in terms of ad spend in the United States, with significantly larger advertising spending than other major...
4 months ago

The deal aims to create India's largest entertainment company which will dominate the advertising market.
3 days ago

Mounting inflation, the threat of a recession, the war in Ukraine, and persisting supply chain challenges are reshaping the purchasing journey.
5 months ago

Internet advertising revenues reached a record-high of $225 billion, increasing by 7.3% year-over-year overall (YoY) between 2022 and 2023,...
4 months ago

The ad industry is on a mission to shrink its carbon footprint. But until now the focus has been on piecemeal evaluations — calculating the emissions from an...
4 months ago

Advertising firms are at a crossroads that will dictate their level of success. Firms that invest in technology, AI tools and first-party data will be...
6 months ago

Despite corporate promises and hiring campaigns, the ad industry is among New York City's least diverse job sectors. It shows in the work,...
2 months ago

A fundamental and structural misalignment in economic incentives between buyer (ie; advertisers), large holding company media agency partners, and media...
9 months ago

A “massive public relations machine” is “raking in billions to shield the fossil fuel industry from scrutiny.”
6 months ago