WO2008153992A3 - Shopper view tracking and analysis system and method - Google Patents

Shopper view tracking and analysis system and method Download PDF

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Publication number
WO2008153992A3
WO2008153992A3 PCT/US2008/007207 US2008007207W WO2008153992A3 WO 2008153992 A3 WO2008153992 A3 WO 2008153992A3 US 2008007207 W US2008007207 W US 2008007207W WO 2008153992 A3 WO2008153992 A3 WO 2008153992A3
Authority
WO
WIPO (PCT)
Prior art keywords
view
shopper
field
image data
captured image
Prior art date
Application number
PCT/US2008/007207
Other languages
French (fr)
Other versions
WO2008153992A2 (en
Inventor
Herb Sorensen
Marcus Hannon Geroux
David Albers
Original Assignee
Sorensen Associates Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Sorensen Associates Inc. filed Critical Sorensen Associates Inc.
Priority to EP20080768275 priority Critical patent/EP2165538A2/en
Publication of WO2008153992A2 publication Critical patent/WO2008153992A2/en
Publication of WO2008153992A3 publication Critical patent/WO2008153992A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Shopping interfaces
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements

Abstract

Devices, systems, and methods for tracking a view of a shopper are disclosed. The system may include camera coupled with a head of a shopper, and configured to capture one or more images in a field of view of the camera as captured image data. The shopper view tracking system may also include an analysis computing device configured to receive the captured image data, and an analysis program configured to determine an estimated shopper field of view having a boundary that is calculated to represent a probability of a person in a data sample having an actual measured focal point that occurs within the boundary, and to display the estimated shopper field of view superimposed on the one or more images in the captured image data. The analysis program further may be configured to generate an output including statistical measures based on the estimated field of view.
PCT/US2008/007207 2007-06-08 2008-06-06 Shopper view tracking and analysis system and method WO2008153992A2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
EP20080768275 EP2165538A2 (en) 2007-06-08 2008-06-06 Shopper view tracking and analysis system and method

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US94301107P 2007-06-08 2007-06-08
US60/943,011 2007-06-08

Publications (2)

Publication Number Publication Date
WO2008153992A2 WO2008153992A2 (en) 2008-12-18
WO2008153992A3 true WO2008153992A3 (en) 2009-12-23

Family

ID=40096678

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2008/007207 WO2008153992A2 (en) 2007-06-08 2008-06-06 Shopper view tracking and analysis system and method

Country Status (3)

Country Link
US (1) US9076149B2 (en)
EP (1) EP2165538A2 (en)
WO (1) WO2008153992A2 (en)

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Also Published As

Publication number Publication date
US9076149B2 (en) 2015-07-07
EP2165538A2 (en) 2010-03-24
WO2008153992A2 (en) 2008-12-18
US20080306756A1 (en) 2008-12-11

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