WO2001061558A1

WO2001061558A1 - Notifying advertisement generating chat system

Info

Publication number: WO2001061558A1
Application number: PCT/JP2001/001269
Authority: WO
Inventors: Yasuhiro Kitamura
Original assignee: Eweb Co., Ltd.
Priority date: 2000-02-21
Filing date: 2001-02-21
Publication date: 2001-08-23
Also published as: TW571193B; JP2001236350A; AU3410901A

Abstract

A site sponsoring business provides information on topics users participating in bulletin boards/chat sites are interested in, and also provides schemes in which provided sites cover diversified notifying advertisement media and one site can earns advertisement revenues from a plurality of clients. Notifying advertisements, wherein advertisers (clients) provide means of notifying topics to target users by using words relating to business commodities/services, and users using electronic bulletin boards/chats can click on the words whenever the words appear in topics on the bulletin boards/chats.

Description

Technical field of billing advertisement generation system for billing notices.

The present invention relates to a notice advertisement of an electronic bulletin board or a chat system, and more particularly, to a notice advertisement generation chat system that generates and converts an electronic bulletin board or an article of a chat conversation into a link button of the notice advertisement. Background art

The most important purpose of a company that establishes a homepage on the Internet is to have a large number of customers visit their homepage to recognize their products and services. In addition, e-commerce sales, which open virtual stores using websites and accept purchase applications, are widely performed. Thus, advertising on corporate websites to attract as many visitors as possible is important.

Such advertisements on the Internet display small images called banners at the most prominent places, such as the top of large websites that attract a large number of customers and provide various services such as information search, electronic bulletin boards, and chats. When you click on the image, a banner ad that jumps to the advertiser's website, a small window separate from the homepage opens, a pop-up ad that places the ad in it, a search for the homepage We, and keywords When a search is performed, an advertiser with a keyword search that displays an advertisement related to the keyword is known.

In the above-mentioned announcement advertisement, the usage fee of Internet users who receive various services such as information search, electronic bulletin board, and chat is set free of charge, and the re-sale is operated by the advertising fee such as the advertiser's banner installation fee. Have been done. For advertisers, no matter how large the number of customers, the banner is clicked to jump to the advertiser's homepage. In addition, it has an advertising effect. For this reason, a scheme is adopted in which advertising costs are paid to the banner posting site according to the number of times the banner is clicked.

However, the above-mentioned banner advertisement, pop-up advertisement, and advertisement with keyword search had a problem that Internet users were tired of the fact that the same advertisement was posted without change for a certain period of time.

A free bulletin board system and a free chat system are effective advertising media because many users repeatedly visit and use them because messages are exchanged by two-way communication. However, visitors with a clear sense of purpose, such as exchanging messages and enjoying real-time conversations (participants in a chat system), are mainly interested in the conversations that are exchanged there. There was a problem that showed little interest in the banner advertisement in the corner of the web page.

In addition, users who want to exchange information and enjoy conversations on the Internet are requesting a bulletin board / chat where they can participate for free, keep confidentiality of their personal information, and exercise their right to select information. On the other hand, bulletin board and chat service providers are trying to make attractive sites, how to attract more customers, increase the number of clicks to advertiser (client) sites, and increase advertising revenue. . The advertiser is concerned with increasing the number of viewers of the corporate advertisement homepage, and is also aiming to more accurately capture the target users who are directly linked to their products and services.

There were conflicting issues in satisfying the needs of the users, site organizers and advertisers. Therefore, there was a need for a method that respects the information selection right of Internet users and increases the chances that the target user visits the advertiser (client) homepage.

The present invention has been made in view of the above-mentioned problems, and provides information on topics of interest to users participating in a bulletin board / chat site, and a site sponsoring company provides a variety of sites. It is an object of the present invention to provide a system that can obtain advertising revenue from a plurality of clients from a single site as a media for advertising advertisements. Advertisers (clients) are provided with a means of notifying target users using words related to the company's products and services, and when the word appears on a topic on the bulletin board / chat, an electronic bulletin board is used. It is an object of the present invention to provide a notice advertisement that can be used by a chat user.

Furthermore, the bulletin board ■ The chat user can convert the word in the conversation sentence provided in real time into a word with a link function by clicking on the word in the conversation sentence. In addition to the above, it is possible to easily browse the advertisements and to enjoy fairly the premium services provided by the company sponsoring the chat site or the advertiser company as an additional service for browsing the notice advertisement by clicking. Disclosure of the invention

In order to solve the above-mentioned problem, a notice advertisement generating chat system of the present invention comprises a plurality of conversational speech user terminals connected to an Internet communication line;

A chat server including a Web server unit having a CGI including at least an electronic bulletin board for displaying a conversation sentence for each user in chronological order;

When the conversation sentence received from the chat server contains a word specified in advance, a Words conversion conversation in which Words conversion processing for setting a link destination by an HTML document in which the URL of the advertiser's homepage is embedded in the word is used. A first communication with the chat server that returns a sentence to the chat server is performed via the Internet, and the Words conversion word in the conversation sentence is displayed on the user terminal Web page screen using a binding device. If you click on the word, you have a Words' Click CGI that can receive that information, and when it receives it, it makes a second connection with the user terminal that performs the link connection process that links to the advertiser's homepage. Is a chat system consisting of a notification advertisement generation control device equipped with a web server What

The chat server further includes an electronic bulletin board database for articles required for the web page, and the conversation sentence from each user terminal to the notice advertisement generation control device in real time. And a Words-transformation-speaking means for transferring in real time a Words-conversational sentence obtained by subjecting the conversational sentence to word-conversion processing by the announcement advertisement generation control device to each user terminal. With a control unit including

The notification advertisement generation control device registers a word specified by an advertiser and uses the word conversion process for the word conversion process, and registers a link destination requested by the advertiser and a link conversion database used for a link output process. And a high-speed processing database unit comprising: a conversation sentence transfer unit that receives the chat sentence from the chat server to decompose the conversation sentence into words, searches the Words conversion database, matches those words, and extracts document words analysis means. Words conversion processing means for performing the Words conversion process for converting it into Words ID, returning the Words conversion conversation sentence to the chat server, and recording the history data in a Words conversion database, and the user terminal Receives the converted word clicked on the web page display screen, and Link destination rewriting processing means for collating the link destination from the argument set in the document and the link conversion database, rewriting the link destination, and recording the history in the link conversion database, and the link It is characterized by having at least a central control unit consisting of a user terminal and link output processing means for connecting to the advertiser's Web server.

The notification advertisement generation chat system according to claim 1, wherein the notification advertisement generation control device includes a relational database unit for word registration of a designation or request from an advertiser and a link destination registration record thereof. The central control unit further includes data that can be analyzed for marketing by combining Words conversion and Words-click processing history information data recorded in the high-speed processing database unit with the data in the relational database unit. It is characterized by comprising analysis data generating means for generating.

3. The notification advertisement generation chat system according to claim 1 or 2, wherein the notification advertisement generation control device includes a management terminal unit, and a central control unit includes the high-speed processing database unit. Charge management that counts at least the number of clicks, etc., and manages each advertiser based on the Words conversion and Words-click processing history information data recorded in the Means for processing billing data for each advertiser by the management terminal unit. 4. The notification advertisement generating chat system according to claim 1, 2, or 3, wherein the argument set in the HTML format document of the conversion word by the word conversion processing means is a word ID, a word The link ID is searched using the Words ID and the link conversion database, and the clicked date and time are added to the Words ID and the link destination, and the information is recorded as history information data in the link conversion database. And Further, in the notice advertisement generation chat system according to claim 1, 2, 3, or 4, wherein the words specified in advance by the advertiser in the conversation are at least a product name, Nouns that include various product names, facility names, city and other local names, proper nouns, verbs that indicate behavioral actions * Adjectives, and pronouns, and compound words combining these words ■ idioms You.

6. The notification advertisement generation chat system according to claim 1, 2, 3, 4, or 5, wherein the word conversion processing means converts the word in the word conversion conversation sentence. Is characterized by being one of an underlined display, an inverted display, a display in which the brightness or color is changed, a blinking display, a display combining them, or a display in which an image pattern is added thereto.

Further, the notification advertisement generation chat system according to claim 1, 2, 3, 4, 5, or 6, wherein the electronic bulletin board is a user of the system. It is characterized by including a chat that displays the conversation sentence of the user in the chronological order of the conversation. BRIEF DESCRIPTION OF THE FIGURES

FIG. 1 is a block diagram of a notification advertisement generating chat system of the present invention. FIG. 2 is a block diagram of one embodiment of a notification advertisement generating chat system of the present invention. FIG. 3 is a block diagram of the present invention. FIG. 4 is a diagram showing an operation flow of an embodiment of the notification advertisement generation chat system according to the present invention. FIG. 4 is a diagram showing an embodiment of the word conversion processing of the present invention. FIG. FIG. 9 is a diagram showing an embodiment of a process at the time of clicking. BEST MODE FOR CARRYING OUT THE INVENTION

FIG. 1 and FIG. 2 are block diagrams showing an embodiment of a notification advertisement generating chat system according to the present invention.

In the notification advertisement generation chat system 100 of this embodiment, the reference numeral 1 denotes a notification advertisement generation control device including at least a Web server having a notification advertisement generation operation company CGI 10a for Words ■ Click.

Reference numeral 2 denotes a partner company or individual chat server provided with a Web server unit 20 having a CG 120a for an electronic bulletin board in cooperation with the operation of the announcement advertisement generation operation company.

Reference numeral 3 denotes a client terminal of a conversation utterance user, which is a user terminal having a Web browser program.

4: It may be an Internet communication line or a public communication line. 5 is the advertiser's Web server.

As shown in FIG. 2, the notification advertisement generation control device 1 has a server unit 10, a high-speed processing database unit 11 capable of responding to access from an Internet line, a central control unit 12, a database server unit 13 , Management terminal unit 14, Communication line connection line unit including a firewall 15, Word registration to record the word specified by the advertiser, and a link to connect to the advertiser link destination homepage when clicking the word It consists of a relational database section 16 for pre-registration records.

On the other hand, as shown in FIG. 2, the chat server 2 of the partner company or the individual also has an electronic bulletin board necessary for the web page, an article database 2 1, and a conversation sentence entered on each user terminal 3. From the conversation sentence transfer means 2 2a which transfers the sentence to the announcement advertisement generation control device 1 and the Words transformation conversation sentence transfer means 2 2 b which transfers the Words conversion conversation sentence generated by the announcement advertisement generation control device 1 to the user terminal 3. And a chat server control unit 22.

Here, communication between the chat server 2 and the user terminal 3 via the Internet communication line 4 to the notification advertisement generation control device 1 is as follows. In addition, here Communication between the configuration control device 1 and the chat server 2 will be described as first communication, and communication between the notification advertisement generation control device 1 and the user terminal 3 will be described as second communication.

In other words, the web server unit 10 of the notification advertisement generation control device 1 receives the conversation sentence entered in the electronic bulletin board at each user terminal 3 via the partner company or individual's chat server 2 and If the conversation contains a word specified in advance by the advertiser, the advertiser's homepage UR address is embedded in the word, and the link destination is set using a HTM document. The first communication with the chat server 2 that replies to the user terminal 3 The conversion of Words-conversation conversations using a mouse or the like on the user terminal 3 Web page screen Words-clicking CGI program that receives the information by clicking a word 10a, and upon receiving it, link the user terminal 3 to the advertiser's homepage. Perform the second communication with the user terminal 3 that performs link destination connection processing. .

Next, details of each unit other than the Web server unit 10 of the notification advertisement generation control device 1 will be described. The high-speed processing database unit 11 registers a word designated by or requested by the advertiser and a compound word obtained by combining the words, and searches and uses the list for word conversion processing. 1a and the link destination requested by the advertiser are registered, the list is searched, and a link conversion database 11b is used for link output processing.

Next, the central control unit 12 of the notification advertisement generation control device 1 decomposes the conversation sentence received from the rechart server 2 into words by the conversation sentence transfer means 22 a and analyzes the words. Document words analyzing means 12a for searching for and extracting those words, and performing word conversion processing for converting the words into word IDs, and converting the word-converted conversation sentences to a chat server 2. To the Words conversion database 1 1a and the Words conversion processing means 1 2b to record the history data in the Words conversion database 11; and the conversion word clicked on the user terminal 3 Web page display screen. Link destination rewriting means for collating the link destination from the argument set in the document and the link conversion database 1 1b, rewriting the link destination, and recording the history data in the link conversion database 11b. 1 2c and link output processing means for outputting the link destination and connecting to the user terminal 3. and connecting to the advertiser's Web server 5 1 2d.

In addition, the notification advertisement generation control device 1 includes a relational database unit 16 that records a word registration of the designation or request from the advertiser, a registered word of the link destination, and records related information, and the central control unit 12 includes: Analysis data that generates data that can be analyzed for marketing by combining the Words conversion and Words' click processing history information data recorded in the high-speed processing database section 11 with the data in the relational database section 16 It further includes generating means 1 2 e.

Further, the notification advertisement generation control device 1 includes a management terminal unit 14, and the central control unit 10 uses word conversion and word-click processing history information data recorded in the high-speed processing database unit 11. And a charge management means 12f for counting at least the number of clicks and performing charge management for each advertiser.

Also, the arguments set in the HTML format document of the converted word by the word conversion processing means 1 2 b are composed of a word ID and a word name, and a link destination is searched by using the word ID and the link conversion database 11 b. The word ID and the link destination are further recorded in the link conversion database as history information data with the date and time of the click added.

The converted words are displayed on the user terminal 3 as underlined display, inverted display, display based on change in brightness or color, flashing display, display combining them, or display in which an image pattern or the like is added to those displays. A conversion word may be indicated. Clicking on the word may display a pop-up menu screen.

In addition, the words specified in advance by the advertiser in the tongue are at least product names, various product names, facility names, city names, regional names, and other nouns. Pronouns, compound words combining those words, and idioms.

Next, the flow of operation of the notification advertisement generation chat system 100 will be described with reference to FIG. Figure 3 shows the chat system 100 in Figure 2 when a conversation sentence was entered on the electronic bulletin board for a conversation on the Web page display screen of the user terminal 3 (A), and from that time. It is a figure explaining the flow of operation of. First, a CGI 20a program for an electronic bulletin board via the Internet communication line 4 receives a conversation sentence each time a user inputs a conversation sentence, and the conversation sentence transfer means 22a transfers the conversation sentence. The notification advertisement generation control device 1 receives the notification via the re-internet 4. The central control unit 12 searches the Words conversion database 11a for the received conversational sentence by the document word analysis means 12a, and extracts a word or a compound word that matches in the conversational sentence. For each word that matches the word, the word is converted into a word ID by the word conversion processing means 12b, and the converted conversation sentence is returned to the chat server 2 via the Internet.

Here, the chat server 2 displays the converted conversation sentence on the bulletin board via the Internet 4 by means of the CGI 20a program for electronic bulletin board by means of the Words translation conversation sentence transfer means 22b. ).

In the “words conversion process” of transmitting a conversation sentence signal from (A) to receiving a converted conversation sentence in (B) at the user terminal 3, the chat server 2 acts as an intermediary for the notification advertisement generation control device. Communication with 1 and processing (1st communication).

Next, words and clicks (C) are performed in which the converted word (indicated by underline or reverse display) in the converted conversational sentence of the electronic bulletin board 20a at the user terminal 3 is clicked with a mouse or the like. The converted word is received by the word's click CGI 10a program of the notice advertisement generation control device 1 via the Internet 4 and the HTM is set by the link destination rewriting processing means 12c and set in the format document. The word ID as an argument is compared with the link conversion database 1 1 b to search for a matching link destination. If the link destination is determined, the link output processing means 12d displays the homepage screen of the advertiser that is the link destination via the Internet 4 by the CGI 10a program for word'click (D).

In “Processing at Words-Click” from (C) transmitting a force and Words-Click signal at the user terminal 3 to receiving the link destination display at (D), the chat server 2 is not used. Processing to communicate directly with the notification advertisement generation control device 1 is performed (second communication).

Next, FIG. 4 shows a specific example of the “Words transformation process” 40 in FIG. FIG. 5 shows a specific example of the “words click processing” 50 in FIG.

The Words conversion process 40 of FIG. 4 will be described below. 41 shows a conversation sentence as an example. First, the conversation sentence 41 is executed by the document word analysis means 12a and compared with the word conversion database 11a to extract the word "snowboard" designated by the advertiser. Further, the word conversion processing means 11b converts the word ID of the snowboard J into the word ID 123 by comparing it with the word ID versus word name list (43) of the word conversion database 11a. (42). (44) shows an example of a HTML-formatted description of a Words-conversion conversation sentence displayed on an electronic bulletin board based on the obtained Words ID “123J.” The H-cho M 丄 -format document was connected via the Internet. Any software that can be displayed and operated on the browser of the user terminal 3 includes, for example, compact—HTML (C—HTML) used for mobile phone terminals.

The process 50 at the time of the word click in FIG. 5 will be described below. Assume that the HTML document in the description example shown in (51) is clicked on the user terminal 3. The word is clicked. The link destination rewriting means 1 2c via the click CG I matches the Words ID “123” with the link conversion database 1 1b, and checks the link destination I which is the advertiser's homepage. http: // www. bananac Iub. co.jp J is extracted and the link output is output by the processing means 1 '2 d, and the link information is output to the link conversion database 1 1 b with the clicked history information. Record (52).

At the time of recording, the information of the clicked date and time is obtained from the Web server system date (55), and a list of Words ID, link destination, date, and time is recorded in the link conversion database 11b. (54).

Next, returning to FIG. 3, the flow of the advertiser 6 and the notification advertisement generation control device 1 which is the terminal of the notification advertiser will be described. As described above, the designation of Words registration from Advertiser 6, the request and the registration of its link destination are received by various communication methods including E-mail, FAX, etc. Database for Words conversion 11a, Link conversion database 1 1 b, each in relational database 16 be registered.

Each time the first communication and the second communication are performed, the history information data is recorded in the high-speed processing database 11 of the notification advertisement generation control device 1 as described above. According to the history information data, a fee is charged to the advertiser 6 by the recharge management means 12 f at least according to the number of times the user clicks on the word. This fee notification is made by various communication methods including at least e-mail and FAX.

On the other hand, the history information data of the high-speed processing database 11 is divided into data for each advertiser, further classified for each specified word, and combined with the original information of the relational database 16 to generate the analysis data for marketing 1 2 Generate a report by e so that it can be reported to advertisers.

In addition, as a supplementary service for browsing notice advertisements by user clicks, as a means of distributing prizes and services provided by the company sponsored by Chat-it and advertiser companies, the number of clicks, etc. The link rewriting processing means 12c can be provided with a function for automatically determining conditions such as selection of a winner for each time and clicking of a specific word. Such additional services can enhance the effect of announcements and advertisements by clicking on the converted Words in a play-like manner.

Furthermore, in the link output processing means 1 2 d, the user can easily browse the new and unknown advertiser company's homepage by changing the advertiser to be linked at a certain number of clicks, so that the link output processing means can be maintained. Clicks can be encouraged. For example, for Snowboard J Words ID "123j", the sporting goods company's website can be clicked up to 100 times, and the ski resort can be accessed from 101 to 200 times. The website has a function to change the link destination, such as a different homepage, etc. every time the site is visited from the 301st to the 300th. It is characterized by industrial applicability.

According to the present invention, the bulletin board に関 related to a topic of interest to a user participating in the chat site. You can then jump to the link and provide information with a simple operation of clicking the article ■ conversation. With this link advertisement, the site sponsoring company can obtain advertising revenues from multiple clients on one site by using the provided advertising media as a wide variety of advertising media.

Advertisers (clients) can also narrow down target users using words related to corporate products and services, and increase the number of visitors to corporate websites.

Furthermore, users can use the communication topics of the electronic bulletin board @chat in real time, and easily access unknown homepages by clicking on words in the conversation. ■ Privileges such as the acquisition of services can enhance the effects of announcements and advertisements.

Claims

The scope of the claims

1. A plurality of conversation user terminals connected to the Internet communication line,

A chat server having a Web server unit having a CGI including at least an electronic bulletin board displaying a conversation sentence for each user in chronological order;

If the conversation sentence received from the chat server includes a word specified in advance, the word is embedded in the advertiser's homepage URL address. The first communication with the chat server that returns the converted conversation sentence to the chat server / << is performed via the Internet, and the Words conversion is performed using a pointing device on the user terminal Web page screen. It has a Word-to-Click CGI that can receive the information by clicking on the converted word in the conversation sentence. A chat system consisting of a notification advertisement generation control device equipped with a Web server unit that allows communication via the Internet I,

The chat server further includes an electronic bulletin board 'article database required for the web page, a conversation sentence transferring means for transferring the conversation sentence from each user terminal to the notification advertisement generation control device in real time, and And a control unit including a Words conversion meeting speech sentence transferring means for transferring in real time a Words conversion speech sentence obtained by subjecting the conversation sentence to the Words conversion processing by the announcement advertisement generation control device to each user terminal,

The notification advertisement generation control device registers a word specified by an advertiser and uses the word conversion process for the word conversion process, and registers a link destination requested by the advertiser and a link conversion database used for a link output process. A high-speed processing database part comprising: a conversation sentence receiving unit that receives the conversation sentence from the chat server and decomposes the conversation sentence into words; searches the Words conversion database to compare those words; Words analysis means to be extracted and the above-mentioned Words conversion processing for converting it into Words ID, returning the Words conversion conversation sentence to the chat server, and storing the history data in a Words conversion database Word conversion processing means for recording, receiving the conversion word clicked on the user terminal Web page display screen, and linking from the argument set in the HTM format document and the link conversion database Link destination rewriting means for collating the destination and rewriting the link destination and recording the history in the J-link conversion database, and outputting the link destination to the user terminal and the advertiser's web server A notification advertisement generation chat system comprising at least a central control unit comprising link output processing means for connection.

2. The notification advertisement generation control device further includes a relational database unit for word registration of the designation or request from the advertiser and its link destination registration recording, and the central control unit is recorded in the high-speed processing database unit. 2. An analysis data generating means for generating data that can be analyzed for marketing by combining the Words conversion and Words-click processing history information data and the data of the relational database unit. The notice advertisement generation chat system described.

3. The notification advertisement generation control device includes a management terminal unit, and the central control unit determines at least the number of clicks based on Words conversion and Words-click processing history information data recorded in the high-speed processing database unit. Claims 1 or 2, further comprising a billing management means for performing billing management for each advertiser by counting the number of billings and processing billing data for each advertiser from the management terminal unit. The notice advertisement generation chat system described.

4. The argument set in the HTML document of the converted word by the Words conversion processing means is Words 1D and Words name. The Words 1D and the link conversion database are searched for the link destination, and the Words ID is obtained. The notification advertisement generation according to claim 1, 2, or 3, characterized in that the date and time of the click are further added to the link and the link information is recorded as history information data in the link conversion database. Chat system.

5. The words specified by the advertiser in advance in the conversation are: nouns that include at least product names, various product names, facility names, and regional names such as cities, etc. <proper nouns, verbs that show behavioral actions, adjectives, and pronouns. 5. The notification advertisement generating chat system according to claim 1, 2, 3 or 4, wherein the words are compound words combined with those words.

6. The conversion word in the Words conversion conversation sentence by the Words conversion processing means is underlined display, inverted display, display with changed brightness or color, blinking display, display combining them, or image pattern on them. The notification advertisement generating chat system described in claims 1, 2, 3, 4, or 5 characterized by any of the following:

) Swim.

7. The electronic bulletin board according to Claims 1, 2, 3, 4 or 5, wherein the electronic bulletin board includes a chart for displaying a conversation sentence of the user in chronological order in real time. The notification advertisement generation chat system according to paragraph 5 or 6.