Ad Grants
Whether you’re a complete beginner or a Google Ad Grants expert, you’ll find the help that you need to get the most out of your account.
As communities respond to COVID-19, we know that this time presents unique challenges for nonprofits. Below are some considerations as you evaluate your Ad Grants ads and adapt to dynamic market conditions.
Select keywords that you’d like to show an ad for and cluster them into themed ad groups. Write 3-5 compelling ads per ad group that are relevant to the keywords in that ad group. The ads will rotate and prioritise the ads that are performing better than others in the ad group.
In addition to Google Ads showing how many people clicked on your ads, Google Ads or Google Analytics can track what customers do once they’ve arrived at your site. If you use a third party (e.g. PayPal, GiveLively) to track donations, take a look at our third-party-specific guides.
Maximise conversions, which is a smart bidding strategy, automatically sets bids to help get the most conversions for your campaign while spending your budget. In Ad Grants, using Maximise conversions, target CPA, or target ROAS bidding strategies allows the system to bid over the programme-level $2.00 USD max bid if your account’s performance merits this.
Take a look at out our Ad Grants FAQ guide, read our Ad Grants myths debunked page, or even reach out to our experts to get help on your specific account.
Experiential learning for students. Real impact for non-profits. Partner with Google Ads certified students to evaluate and optimise your accounts.