Promote your app with Google

Universal App Campaigns help you promote your app across Search, Play, YouTube, Gmail and the Google Display Network—all from one campaign.

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You'll receive your offer code by email. In the meantime, you can create your first ad.

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Why Universal App Campaigns?

Attract valuable users

With machine learning optimisation, you can reach users who are likely to install your app and complete in-app actions that matter.

Set up in only 10 minutes

Google helps create your ad using your app's information and the text you provide.

Let us do the work

Based on performance, we’ll refine your ads, bids and targeting to make sure that your budget is being spent efficiently.

Developer success stories

Zyrobotics LLC: making wishes a reality

App developer:

Zyrobotics provides assistive technologies to help children with learning disabilities. They created a dozen mobile apps to offer accessible science, technology, engineering and maths (STEM) education.


'Our biggest challenge for the business was to get the message out that we exist.' – Dr. Ayanna Howard, Founder and CTO, Zyrobotics


Universal App Campaigns has helped Zyrobotics introduce their apps and videos, allowing them to experience tremendous business growth. They have also been able to deliver their key message that robots can help learning-disabled children.

Getting started is easy


Write your ad

Type in your ad text and location and see a preview of your ad.


Decide how much to spend

Set your daily budget.


Launch your ad

Tell us what action you want users to take, and Google handles the rest.

Create a Universal App Campaign

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Get help with starting your campaign.

0800 026 5945*

*Our team of AdWords specialists will work with you at no extra cost when you commit to investing £6/day or more. Please call 0800 026 5945. Phone support operating hours are Mon - Fri, 9am-6pm. Calls to 0800 numbers are free from BT landlines but charges may apply if you use another phone company, call from your mobile phone or call from abroad. Support is for advertisers based in United Kingdom, available in English only and subject to business and website qualification.