Maximise ad revenue

With the largest source of global advertiser demand, flexible ad controls, and an industry-leading mediation service, AdMob is the best platform to monetise your apps and maximise your ad revenue through app advertising.

  • Overview

    • In-App Interstitial: App Install Ad

    • In-App Interstitial: App Install Ad

    • In-App Interstitial: Full-Page Ad

    • In-App Interstitial: Magazine-Style Text Ad

    • In-App Video: TrueView Ad

    • In-App Banner: App Install Ad

    • In-App Banner: Text Ad

    Choose the right ad format

    Drive mobile ad revenue by integrating banner, interstitial or video ads seamlessly into your app. Our variety of formats means that you have lots of choices to provide the best user experience.

    • Banner ads appear at the top or bottom of your app screen and can prompt users to install apps, visit websites, get directions, view products or call a phone number. Our in-app engagement ads expand to full screen when the banner is tapped. Our smart banners automatically resize to fit different screen sizes as the user rotates their device.

    • AdMob interstitials are full-page ads that appear in your app at natural breaks or transition points. A common use case is after a level is completed in a game. Our advertisers use interstitials to create engaging brand experiences, or direct action, such as driving app downloads.

    • AdMob’s video ads bring rich brand experiences to your app, and the flexible nature of the format allows users to skip the video after 5 seconds.

    Filter out ads you don’t want

    Maintain full control over the types of ads you show using category and ad specific filters, and decide when and where ads are displayed in your app. For example, you can block ads from general categories such as Clothing, Internet, Property and Vehicles. Or you can use the Ad review centre to review individual ads before and after they are shown in your app.

    Access all advertisers using Google’s buying platforms

    When you monetise with AdMob you get instant access to all of Google’s demand sources. This includes a million Google advertisers as well as real-time bidding (RTB) buyers via the DoubleClick Ad Exchange.

    Earn higher CPMs

    When advertisers compete, you win. As more advertisers compete to show their ads in your app, they pay higher CPMs in order to win out over their competition. This means you earn more revenue. Thanks to Google’s robust advertiser demand, AdMob CPMs have increased by 200% since the start of 2013.

    Top global fill rates

    With increased demand from advertisers, you get industry-leading fill rates worldwide. This means that we’re better able to serve ads whenever and wherever your users are engaging with your app.

    The fill rates are near enough to 100% the majority of times and return for the ads we serve are the highest of the ad mediums we have tried.
    Frank Templeton

    Frank Templeton
    CEO, Free the Apps

  • Native Ads

    • App Install Native Ads

    • Content Native Ads

    Build a good user experience with native ads

    AdMob Native Advanced ads allow you to create and implement highly custom ads that fit your app. We send you the ad components directly, and you render them in your native app code, delivering a great user experience with ads that look and feel like a natural part of the app.

    Native Ads Best Practices

    Customise your ads

    Use the various ad components within the native ad to customise the layout and look and feel, so that each ad delivers the best user experience.

    Make sure that you review our native ads policies and guidelines.

    Keep your communication clear

    Clean, beautiful ads with a single call to action will help make your message clear to users, and can help reach higher engagement rates.

    Maintain a consistent user experience

    It’s important that your ad reflects the user experience. For example, if an app presents new content by swiping left, showing a native ad after swiping left will be intuitive and expected.

    Test, learn and optimise

    With Native Ads, it’s crucial to keep iterating and testing different versions of your ads until you get the desired results and CTRs. For example, test different calls-to-action layouts to see what resonates best with your users.

    Does your app have over 100,000 downloads?

    We can help you get started with AdMob.

    Request a free consultation
  • Mediation

    Earn more with AdMob Mediation

    When monetising your app, you have the option to show ads from multiple ad networks to help maximise fill rates and increase earnings. AdMob Mediation provides a single place where you can manage many different networks easily. AdMob also supports SDK-less mediation, making it easier for you to add new ad networks without having to integrate additional SDKs or adapters. You can mediate lots of different types of ads, including rewarded, video, interstitials and banners.

    Show the highest-paying ads

    When you activate ad network optimisation, AdMob will dynamically check which ad network is paying the most and request an ad from that ad network to be served in your app. It does this by comparing the historical performance of your ad network CPMs with real time AdMob, AdWords and DoubleClick Ad Exchange bids. Ad network optimisation supports AdColony, AMoAd, Domob, Flurry, InMobi, JumpTap, MdotM, Millennial, MobFox,, with more ad networks added all the time.

    Go SDK-less, save time

    When you use SDK-less mediation, you can add new networks server-side without having to update your app. This is great if you’re concerned with SDK size or simply do not want to deal with the hassle of adding and updating new ad network SDKs. With SDK-less mediation, you can conveniently add new ad networks to your mediation stack.

    Keep users with rewarded video ads

    When you use AdMob’s rewarded mediation, you can easily monetise your apps with rewarded video ads from a number of ad networks. We’ve made it really easy for you to experiment with rewarded ads. We store things like reward and waterfall settings server-side so you can experiment with new configurations without having to change your code. Additionally, you can use existing third-party settings or input your own values when setting your reward unit and amount.


    After implementing AdMob mediation, Sinoze saw its total revenue increase by 175%.

    Read full story


    IThinkdiff grew their revenue by 35% with AdMob mediation and saw another 30% jump with ad network optimisation and live CPM.

    Read full story


    Digitalchemy saw a 40% bump in revenue after using AdMob Mediation.

    Read full story
  • Rewarded Video Ads

    Help increase ad revenue with rich rewarded video ads

    AdMob offers a complete solution for rewarded video: intuitive ad formats in portrait and landscape mode, revenue optimization through rewarded mediation, and robust performance analysis by connecting to Firebase.

    AdMob's rewarded solution gives your users the choice to engage with a video ad in exchange for in-app rewards, or opt out of the ad at any time. Access rewarded demand from Google and other ad networks to optimise your revenue. Implementation is supported across Android, iOS and Unity.

    Help maximise user engagement with Rewarded best practices

    Increase retention with engaging rewarded ad formats

    Show rewarded ads at the right time to help users unlock features and progress to the next level. Users can exit the ad at any point, helping you keep users in the app longer and improve user happiness.

    Diversify demand with rewarded mediation

    Show a variety of ads and improve ad revenue by displaying ads from several top ad networks using rewarded mediation. Access the scale of Google’s geographically diverse video demand.

    Optimise revenue with an improved business model

    Rewarded ads have been shown to improve in-app purchases (IAP) by getting users to discover the value of IAP. They also enable you to make money from users that never intended to purchase.

    Keep a pulse on user engagement with Google Analytics for Firebase

    Connect AdMob to Firebase to measure user behaviour and understand monetisation with Google Analytics for Firebase. Use A/B testing to experiment with various advertising strategies.

    Does your app have over 100,000 downloads?

    We can help you get started with AdMob.

    Request a free consultation