What is Street View?

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Where Google is collecting Street View next

Discover where we’re headed next with the Street View car or the Street View trekker

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Contribute to Street View

It’s never been easier to create Street View images. Whether you’re looking to shoot and share on the go or you’re into fine-tuned tour editing, we’ve got you covered with a spectrum of Street View ready tools.

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Connect and publish 360 photos

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Build your own 360 story using Street View ready products

Choose a Street View ready product

Engage your customers, drive business

Build trust and attract customers to your door — offer a high-quality virtual tour that leads them from the street to your storefront and right inside your business.

  • When searching for businesses, consumers use mapping products 44% of the time.

    Icon PDF Ipsos study [PDF in English]

  • On average, 41% of these place searches result in an on-site visit.

    Icon PDF Ipsos study [PDF in English]

  • Listings with photos and a virtual tour are twice as likely to generate interest.

    Study details on next slide

  • Study Details

    • An online survey was conducted with consumers who had searched online for a restaurant or hotel within the previous 30 days (using any device).
    • A total sample of 1201 respondents was collected between July 21st and August 2nd, 2015.
    • Different versions of a local business listing (one for a hotel, the other for a restaurant) were created to include basic info, photos and/or a virtual tour (the same media were used to create each version).
    • Respondents were asked to view one of the different versions for each business (in a randomized order). Each respondent viewed:
      • 1 hotel listing + 1 restaurant listing; and
      • 1 listing with a virtual tour + 1 listing without a virtual tour.
    • Note: Presentation of alternate listings were randomized evenly and consistently throughout the field.
    • After viewing each listing, respondents were instructed to rate their interest in booking a reservation.
    • Ratings for alternate listings (with a tour versus without) were aggregated to understand the impact of virtual tours on interest in the featured business.

    Icon PDF Download overview [PDF]

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Street View success stories

See how others have brought Street View to their community.

  • Tawanda Kanhema

    Tawanda Kanhema

    PhotojournalistConsultant

    Watch Tawanda tell his story about mapping Zimbabwe with Street View.

  • Raffaella Abbate

    Raffaella Abbate

    PhotographerT-Lize Production

    Listen to Raffaella explain how her company is creating virtual tours with Street View to help people discover the city of Ancona in Italy.

  • Mapping Tonga

    Tania Wolfgramm and Wikuki Kingi

    Founders Grid Pacific

    Mapping Tonga: Bringing Street View to the Pacific Kingdom