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To promote your products on Google, you’ll need to upload your products into Google Merchant Center and create a Shopping campaign in Google AdWords.

1. Set up your Merchant Center account.

Merchant Center is where you make your product info available to appear across Google.

Sign up for Merchant Center

2. Upload your products with a data feed.

Your data feed is the key to promoting your products online. It contains all the information about what you're selling, such as a product's brand, price and availability.

See how

3. Create a Shopping campaign in AdWords.

Start advertising your products with a Shopping campaign

See how

Need an AdWords account?

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