Local inventory ads

Local inventory ads attract nearby shoppers searching for what you sell. They can see if you have what they want in stock, find store hours, get directions and much more.

A search for 'winter jackets near me' brings up relevant local inventory ads
  • Turn online browsers into in‑store customers

    Promote the stock you have in‑store, right where shoppers are searching.

  • Bring your physical store online

    Engage interested shoppers with product images and store directions.

  • See what’s working; fix what’s not.

    Monitor the impact your digital ads have on in-store traffic and sales.

A search for 'winter jackets near me' brings up a map of shop locations

Ready to start your local inventory ads campaign?

To get started, you’ll first need accounts on Merchant Center, Google My Business and Google Ads. Additionally, to use local inventory ads, you’ll need to enable them in Merchant Center.

Set up your accounts

Upload your store inventory

Upload your products to Merchant Center, so shoppers can see your store inventory.

Request an inventory verification

Request inventory verification checks. These help Google ensure that the information you submit matches what’s actually in your stores.

Enable local inventory ads in your Shopping campaign

Link your Merchant Center and Google ads account, then enable your local inventory ads campaign.

If you work with a point-of-sale or inventory feed management partner, you can join a local feed partnership program to get your local inventory ads up and running quickly and seamlessly.

Learn more

We realised that clients were looking on their mobile phones, searching for products before they came into the store. So we found great success with Google’s local inventory ads.”

Create a local inventory ads campaign to reach local shoppers

Start now

Have questions about local inventory ads?

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