Reach potential customers across Google
Surface your products to potential customers whenever they're searching for what you sell. Our advertising solutions help you to reach shoppers with accurate product listings, business details and even seamless check out, across Google properties.
Smart Shopping campaigns
Promote your products in a more visual and rich format, and reach customers across Google.1
Shopping campaigns with partners
Brands can partner with retailers to promote specific products, and grow sales and consideration.
Measure performance and uncover opportunities
See how your site, apps and ads are performing. Then go further with insights from Google.
Highlight your product and business information across Google
From Search to Maps, today's shopping journeys unfold across many surfaces. So we've made it easy for businesses to manage their product information and business details across Google.
Upload your shop and product info to make it available to be shown across Google. In the EEA and Switzerland, Merchant Center can be used with any Comparison Shopping Service (CSS) that you work with. You can find a list of CSS partners here.
- 1 In Europe, Smart Shopping campaigns can be used with any Comparison Shopping Service (CSS) that you work with. The ads will be shown on general search results pages, and on any other surfaces that the CSS has opted in to.