Zynga Inc. is a provider of social game services. The Company develops, markets and operates social games as live services played on mobile platforms, such as iPhone Operating System (iOS) and Android and social networking sites, such as Facebook. The Company operates through developing and monetizing social games segment. It has developed various social games, including games in its Slots, Words With Friends, Zynga Poker and FarmVille franchises. The Company also launched various games on mobile and Web, including Words on Tour and FarmVille: Harvest Swap in the Casual category; Black Diamond Casino and Princess Bride Slots in the Social Casino category; Empires & Allies in the Action Strategy category, and Mountain Goat Mountain. It invests in various game categories, including Social Casino, Casual, Action Strategy and Invest Express. It analyzes the data generated by its players' game play and social interactions to guide the creation of content and features.