But can you put it on avocado on toast? Millennials try Salad Cream for the first time as Heinz changes the name to win over young customers… so what's their verdict?

• Heinz has announced plans to rename Salad Cream as Sandwich Cream
• The controversial move is said to be a bid to appeal to 'younger shoppers' 
• Twitter users have blamed millennials for 'killing off' the century-old condiment
• We asked teenagers and twenty-somethings to try Salad Cream in live taste test
• Bristol student declared the tangy sauce was the 'worst thing she'd ever tasted'

Millennials have been blamed for 'killing off' Salad Cream after Heinz announced plans to rename it Sandwich Cream in a bid to appeal to 'younger shoppers'.

But what do members of the younger generation actually make of the much-loved dressing?

To find out, FEMAIL spoke to teenagers and twenty-somethings in the UK and asked them to try the condiment for the first time in a live taste test.

In an effort to make the century-old staple extra appealing to the young and uninitiated, a handful of testers were served it as a topping to the ultimate millennial snack - avocado on toast.

While some were pleasantly surprised by the tangy pale yellow sauce, a number struggled to even finish a bite, with one medical student, 21, in Bristol, declaring it the 'worst thing she'd ever tasted'.

Meanwhile a 16-year-old college student in Cambridge admitted he hadn't even known that Salad Cream existed.  

Global food giant Heinz announced yesterday that it is set to ditch the name Salad Cream, which has been used for 104 years, in favour of one that 'fairly represents' how it is actually used by customers.

The company claims just 14 per cent of buyers dress salads with the sauce and that it is now much more popular in sandwiches as an alternative to mayonnaise.

According to The Grocer, it is considering the name 'Sandwich Cream' to represent its appeal to 'younger shoppers.' 

Dozens of Twitter users blamed millennials for the decision. One tweeted: 'To add to the long list of things Millennials have killed: HEINZ SALAD CREAM.' 

Many of the young people FEMAIL spoke to seemed unimpressed by the condiment. 

Administrative assistant Millie Jones, 19, of Bristol, gagged when she bit into the snack and said she wound 'never go near it again'. 

She said: 'A rebrand won't change anything for me - I'm not buying that.'

Medical student Emma Stead, 21, saying: 'It's the worst thing I've ever tasted. I wouldn't buy it again. Tomato ketchup is my favourite but it has to be Heinz.' 

She added she would give Salad Cream '0/10'. 

Meanwhile Eric Hassel, a second year Geography student from Bristol, said he was conscious of how unhealthy the condiment might be. 

'I wouldn't buy it again because I'm quite healthy and it tastes like it's got a lot of salt in,' he said, giving the sauce a mediocre '5/10'.  

However there were some unlikely fans in the mix. Olive Maria, 24, from Bristol, admitted she thought a dollop with avocado on toast was 'lovely' - despite initially being put off by its 'horrible' appearance.

Creative designer Emily Kelford, 24, from Bristol, said she loved it so much she would 'happily buy four bottles'.

Even those who liked the product said they would be most likely to use it on a sandwich, rather than in a salad. 

St Andrew's student Georgia Gibbs, 20, said: 'I think I am more likely to buy it if it Sandwich Cream because Salad Cream sounds a little bit old fashioned.'

Others were left nonplussed by the sauce - and were not aware of the name change.

College student Ethan Benham, 16 from Cambridge, added: 'This isn't that actually that bad to be honest. It isn't as bad as I thought. I thought it would be really creamy but reckon I would possibly try it again.

'I didn't even know that this stuff existed, nevermind that they were changing the name.'