One of the world's biggest porn sites revealed it recorded a huge surge in traffic just minutes after a ballistic missile threat was revealed to be a false alarm.
Thousands of Hawaiians received the phone alert on Saturday which read: " Ballistic missile threat inbound to Hawaii. Seek immediate shelter. This is not a drill."
Broadcasters even interrupted television programmes to announce that an attack on the state could be imminent and people should take shelter in their basements.
But as soon as the threat was announced to be a false alarm, it seems many residents took the opportunity to go online to relieve some tension.
Pornhub revealed views in Hawaii were up 50% more than usual in the minutes after a second message went out stating the threat was a false alarm.
The website's statisticians said the number of users using the site hit its highest point just 15 minutes after the second message was sent out.
The huge surge came after a traffic plunged some 77% from its usual numbers as terrified residents presumably took shelter.
The analysis comes months after it was revealed people are - on the whole - watching far less porn that they did a decade ago.
Hawaii's Emergency Management Agency's (HI-EMA) launched an investigation into how the alert was sent out.
A spokesman revealed a staffer had selected the wrong option in a dropdown menu, causing the message and widespread panic.
The state is in the flight path between North Korea and the US and the alert came after months of ballistic missile tests by Kim Jong Un.
It is unlikely that North Korea would actually fire at Hawaii, but the state has been preparing for a worst-case scenario.
If a missile was fired at the islands, HI-EMA staff said it would take about 20 minutes for the weapon to reach the state.