Fury as bins overflow with OUT-OF-DATE food after being bought in coronavirus frenzy with droves of shoppers forming outside supermarkets as UK death toll leaps by 260 in a single day to hit 1,019

  • Ajit Singh Atwal shared images on social media showing bins overflowing with discarded food
  • Britain's coronavirus death toll rocketed by 260 to 1,019 today and confirmed cases of the killer bug hit 17,089
  • Loaves of bread, bunches of bananas and unopened packs of chicken products had all been tossed aside 
  • It is thought Britons have hoarded food worth £1billion during the past fortnight as a result of panic buying
  • Have you seen bins overflowing with food waste? If so, email: luke.a.andrews@mailonline.co.uk 
  • Coronavirus symptoms: what are they and should you see a doctor?

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Shoppers who stockpiled fresh food amid the coronavirus panic have dumped much of their hoard after it went out of date. 

Ajit Singh Atwal shared a series of images on social media that showed rubbish bins overflowing with discarded food.

Loaves of bread, bunches of bananas and unopened packs of chicken products had all been tossed aside after they went past their use by date.  

It comes as Britons are told to only leave the house once a day and to shop only for essentials with supermarkets offering elderly customers priority time slots and cutting down on how many shoppers are allowed to be in the store at the same time.

Britain's coronavirus death toll rocketed by 260 to 1,019 today as the UK suffered its worst 24 hours yet. The number of confirmed cases of the killer bug has hit 17,089.

Mr Atwal, a former Liberal Democrat Councillor, posted the photos on Twitter alongside the caption: 'To all the people in this great city of ours in Derby, if you have gone out and panic bought like a lot of you have and stacked up your houses with unnecessary items you don't normally buy or you have bought in more food than you need, then you need to take a good look at yourself.'

And the post was met with a furious response who called out the behaviour of the stockpilers after similar scenes were also reported across the country, including Frankby, Merseyside.

One, @queentilli, wrote: 'There should be financial penalties for this kind of thing.'

Another, @Stephen34184311, added: 'What a waste!!! Unbelievable that food could have helped somebody who really needed it self greed at it's best.'

A third, @Ant_CFC_203, commented: 'Disgraceful. I hope these people look back and realise they have let themselves and their communities down.'

Ajit Singh Atwal shared a series of images on social media that showed rubbish bins overflowing with discarded food that had been hoarded by stockpilers

Ajit Singh Atwal shared a series of images on social media that showed rubbish bins overflowing with discarded food that had been hoarded by stockpilers

Loaves of bread, bunches of bananas and unopened packs of chicken products had all been tossed aside after they went past their use by date

Loaves of bread, bunches of bananas and unopened packs of chicken products had all been tossed aside after they went past their use by date

Britons have hoarded food worth £1billion during the past fortnight as a result of panic buying - despite assurances from the government and industry that there is still plenty in the supply chain. Pictured: Customers kept their distance as they queued outside Tesco in Leatherhead, Surrey, earlier today

Britons have hoarded food worth £1billion during the past fortnight as a result of panic buying - despite assurances from the government and industry that there is still plenty in the supply chain. Pictured: Customers kept their distance as they queued outside Tesco in Leatherhead, Surrey, earlier today

In other coronavirus developments:

  • NHS workers began being tested for coronavirus at a temporary drive through testing station in the car park of Chessington World of Adventures in Chessington
  • Photos revealed the inside of the ExCel centre in London which is being made into a temporary hospital with two wards, each for 2,000 people, to help tackle the coronavirus response
  • The British Red Cross said evictions of asylum seekers from Government accommodation are to be halted amid fears about the disease
  • Police urged motorcyclists to stay out of the countryside and told them they cannot claim it is part of their permitted daily exercise under lockdown rules
  • Police chiefs want Britons to snitch on any neighbours they suspect of breaching the coronavirus lockdown 
  • Humberside, West Midlands, Greater Manchester, and Avon and Somerset have created a mixture of 'hotlines' and 'online portals' where people can submit tip-offs if lockdown infractions occur
  • Images from inside ExCeL Centre show construction work to transform the exhibition centre into a  hospital
  • Andy Burnham has said that hundreds of firms in Manchester have remained open 'without good reason'
  • Workers who have not taken a holiday because of the crisis will be able to carry it over into the next two years
  • NHS staff to be tested for coronavirus from next week at places including Chessington World of Adventures
  • The coronavirus social distancing limit is four times too short, Massachusetts Institute of Technology warned 
  • National director of the NHS, Stephen Powis, today announced at Number 10's daily briefing that Boris Johnson is continuing to self-isolate as he is still showing symptoms but he was able to hold a meeting earlier today
  • Powis also announced that keeping Covid-19 deaths  in the UK below 20,000 would be a 'good result' 
  • He then revealed that 170million masks, 25million gloves and 30million aprons have been delivered to medical staff fighting virus across the country

 

Mr Atwal, a former Liberal Democrat Councillor, posted the photos on Twitter alongside the caption: 'To all the people in this great city of ours in Derby, if you have gone out and panic bought... you need to take a good look at yourself'
And the post was met with a furious response who called out the behaviour of the stockpilers

Mr Atwal, a former Liberal Democrat Councillor, posted the photos on Twitter alongside the caption: 'To all the people in this great city of ours in Derby, if you have gone out and panic bought like a lot of you have and stacked up your houses with unnecessary items you don't normally buy or you have bought in more food than you need, then you need to take a good look at yourself'

The CEO of Tesco is encouraging shoppers who are able to use stores in order to free-up delivery slots for online orders to the elderly and vulnerable. Pictured: Shoppers wearing face masks as they queue outside a Sainsbury's store in London

The CEO of Tesco is encouraging shoppers who are able to use stores in order to free-up delivery slots for online orders to the elderly and vulnerable. Pictured: Shoppers wearing face masks as they queue outside a Sainsbury's store in London

Farmers warn of food shortages as travel bans restrict the number of workers available to pick crops 

British workers have been urged to fill the gap of seasonal foreign workers by picking fruit and vegetables this summer.

George Eustice, the Secretary of State for Environment, Food and Rural Affairs, said it was 'critically important' there was a supply of seasonal workers for the British agricultural industry.

According to the British Growers Association, there was a need for around 70,000 seasonal staff a year.

They said that due to the new post-Brexit points-based immigration system being introduced, there was just 10,000 permits available under a seasonal workers' pilot scheme for non-UK nationals - a shortfall of around 60,000.

The Government announcement comes as the travel and movement restrictions caused by the coronavirus pandemic have caused labour shortages as the picking season starts.

While supermarkets have introduced restrictions on certain products, having become overwhelmed by panic buying as shoppers rush to stock up.

'Our farmers are doing a fantastic job of feeding the nation during this immensely challenging time,' Mr Eustice said.

'I have been speaking with industry today and in the last week about the critically important issue of seasonal workers, who usually come from Europe to pick fruit and vegetables.

'We need to mobilise the British workforce to fill that gap and make sure our excellent fruit and vegetables are on people's plates over the summer months.

'There are already brilliant recruitment efforts under way by industry and I would encourage as many people as possible to sign up.

'We will also be looking at other ways to make sure farmers have support they need ahead of the busy harvest months, while also keeping workers safe and protected.'

Meanwhile Conservative MP Ian Liddell-Grainger called for the creation of a new Land Army to help alleviate the current problems.

He said some of the thousands of people who are temporarily without work because of the Covid-19 epidemic could harvest vegetables and fruit.

And he has called for the creation of a simplified, web-based scheme to match agricultural employers with potential staff.

In World War Two, 80,000 women joined the Land Army to help cover labour shortages in agriculture.

French government officials have launched an appeal for temporary farm workers to come forward after farming unions warned producers would be short of 200,000 staff this spring because of a ban on bringing in foreign labour.

Mr Liddell-Grainger, MP for Bridgwater and West Somerset, said the creation of a similar workforce this side of the Channel would help farmers head off the threat of tons of fruit and vegetables going unpicked over the next few months.

'The NFU president has been warning of the problems farmers are facing because of a foreign labour shortage but I would have thought that here, surely, is a simple solution which the NFU itself could adopt,' he said.

'But it has to be a no-frills operation. We cannot load farmers up with more onerous paperwork because they have more than enough on their plates at the moment.

'These are desperate times and the Government is tearing up the rules on a daily basis to get us through them, so a few more torn ones aren't going to make a heap of difference.

'The difference this scheme could make, however, is that between the nation continuing to be fed and some serious and prolonged food shortages.

'I am certain there will be thousands of people dreading the tedium of having to stay at home for weeks and who would welcome the chance of a temporary job in the fresh air, particularly since social distancing is generally far easier to achieve when people are working outdoors.' 

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Young and healthy people were urged to stay away from supermarkets and make meals from food in their cupboards as demand for groceries and household goods surged during the coronavirus lockdown.

Britons have hoarded food worth £1billion during the past fortnight as a result of panic buying - despite assurances from the government and industry that there is still plenty in the supply chain.

The CEO of Tesco is encouraging shoppers who are able to use stores in order to free-up delivery slots for online orders to the elderly and vulnerable. 

But the move has meant that there continue to be lengthy queues outside supermarkets up and down the country as shoppers are forced to maintain their distance as they wait to enter the stores. 

NHS England national medical director Stephen Powis accused panic buyers of depriving healthcare staff of the food supplies they need, adding: 'Frankly we should all be ashamed.'  

Ocado has been operating at full capacity during the crisis and said yesterday it had around ten times more demand for its services than it did before the outbreak began.

Online orders are now limited to one per week per customer, while some items have also been limited to just two per person.

Chief executive of the online delivery service, Lord Stuart Rose, urged consumers to act rationally as he revealed Britons had hoarded an extra £1billion worth of food over the past couple of weeks.

The boss of the UK's biggest retailer Tesco, Dave Lewis, has written to customers to reassure them there is still plenty of food, but asking the young and the healthy to venture out to their local store.

Users of the retail giant's online service have complained they are unable to secure a home delivery slot. In his letter, he has asked those who can venture out to shop in-store - while taking appropriate precautions.

Supermarkets have recently moved to enforce more stringent precautions for the safety of staff and customers including limiting the number of shoppers allowed into their stores at any given time. 

Tesco boss Dave Lewis recently wrote to customers saying staff will draw new floor markings in the checkout areas, install protective screens on checkouts, and introduce one-way aisles.

'Our social distancing plans aim to protect customers from the moment they enter our car parks, to browsing products, to paying and finally exiting our stores,' he wrote.

And in a letter to customers, Sainsbury's chief executive Mike Coupe said the number of people allowed in stores and at ATMs at any one time will be limited.

He said queuing systems will be put in place outside stores and people are urged to arrive throughout the day to avoid long queues forming in the morning, and encouraged people to pay by card. 

'We will be reminding people in stores to keep a safe distance from other customers and from our colleagues,' he said.

Mr Coupe said the number of checkouts will be reduced and screens will be introduced.

He said many customers have written to him to say they are elderly or vulnerable and are struggling to book online delivery slots.

'We are doing our absolute best to offer online delivery slots to elderly, disabled and vulnerable customers. These customers have priority over all slots.

'Our customer Careline has been inundated with requests from elderly and vulnerable customers - we have had one year's worth of contacts in two weeks.

'We have proactively contacted 270,000 customers who had already given us information that meant we could identify them as being in these groups,' he said.

Mr Coupe, who apologised to regular online customers, and said they have already booked in slots for 115,000 elderly, disabled and vulnerable customers this week.

Similarly Ocado chairman Lord Stuart Rose issued his own guidance to Brits earlier this week amid the ongoing crisis.  

Young and healthy people have been urged to stay away from supermarkets and make meals from food in their cupboards as demand for groceries and household goods surges during the coronavirus lockdown. Pictured:

Young and healthy people have been urged to stay away from supermarkets and make meals from food in their cupboards as demand for groceries and household goods surges during the coronavirus lockdown. Pictured: Shoppers observe social distancing as they queue outside a supermarket in Fleet, Hampshire, earlier today

NHS England national medical director Stephen Powis accused panic buyers of depriving healthcare staff of the food supplies they need. Pictured: Police officer from the Hampshire Constabulary looks on as shoppers observe social distancing as they wait in a queue outside a Morrisons supermarket earlier today

NHS England national medical director Stephen Powis accused panic buyers of depriving healthcare staff of the food supplies they need. Pictured: Police officer from the Hampshire Constabulary looks on as shoppers observe social distancing as they wait in a queue outside a Morrisons supermarket earlier today

Shoppers queueing to enter Tesco in Hartley Wintney, Hampshire, earlier today
Social distancing between shoppers outside a B&M store in Wolverhampton this afternoon

Supermarkets have recently moved to enforce more stringent precautions for the safety of staff and customers including limiting the number of shoppers allowed into their stores at any given time. Pictured: Shoppers queueing to enter Tesco in Hartley Wintney, Hampshire, (left) and a B&M store in Wolverhampton (right) earlier today

Have you seen bins overflowing with food waste?

If so, get in touch and  email: luke.a.andrews@mailonline.co.uk  

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Lord Rose, 71, who is also a former chairman and chief executive of clothing and food retailer Marks & Spencer, has been in self-isolation after suspecting he had contracted the virus.   

Rose also called on people in the country to 'make your meals work'.

'If you buy a chicken, roast the chicken, have the roast chicken dinner, the following day turn it into a stir fry, the following day make it into soup,' he said.

'You can make a relatively small amount of food go a long way and I think we live in a very profligate society today - we buy too much, we eat too much, we consume too much and we have to learn new ways.' 

A line of shoppers waited to get into a Sainsbury's supermarket in Bath, Somerset. One wore a protective face mask in a bid to stop the virus spreading

A line of shoppers waited to get into a Sainsbury's supermarket in Bath, Somerset. One wore a protective face mask in a bid to stop the virus spreading

But the UK should be braced for food rationing because relying on the public to exercise shopping restraint simply 'won't work', according to an academic expert. Pictured: One shopper with a full trolley at Sainsbury's in London earlier today
Others wore protective gloves and facemarks at Sainsbury's in London this morning

But the UK should be braced for food rationing because relying on the public to exercise shopping restraint simply 'won't work', according to an academic expert. Pictured: One shopper with a full trolley (left) and shoppers wearing protective gloves and facemarks at Sainsbury's in London earlier today

Despite shoppers attempting to buy online there were still lengthy queues outside supermarkets up and down the country earlier today as shoppers maintained their distance as they waited to enter the stores. Pictured: Social distancing for customers at Morrisons in Hampshire earlier today

Despite shoppers attempting to buy online there were still lengthy queues outside supermarkets up and down the country earlier today as shoppers maintained their distance as they waited to enter the stores. Pictured: Social distancing for customers at Morrisons in Hampshire earlier today

'There is a billion pounds more food in people's larders than there was a couple of weeks ago - what are they doing with it? How much food do you need to eat? How much do you need to store away? Please show some restraint,' he told BBC Radio 4's Today programme.

'There is no shortage of food... Nobody will starve.'

Coronavirus is continuing to spread across the country at an exponential rate - it took just 13 days for the number of deaths to go from one to more than 100.

And it has only taken a further 10 days for the total to go from 100 to more than 1,000. 

The graphic above shows the break down of what Britons spent their cash on in the supermarkets

The graphic above shows the break down of what Britons spent their cash on in the supermarkets

Police are powerless to prevent people leaving home more than once in a day or driving to beauty spots for exercise

Britain's police chiefs are begging millions of Britons to adhere to Boris Johnson's coronavirus lockdown as they admit to being powerless to enforce it. 

Forces across the country are understood to be confused and divided over the rules and the sweeping powers afforded by the emergency laws.

Guidance from the National Police Chiefs' Council states people must stay at home except for medical reasons, essential shopping, or for once-daily exercise.   

Police took full advantage of their new authority, using the new emergency powers within the first 12 hours of them being ratified by MPs.

However, the likes of Derbyshire and Lincolnshire - which have used drones to track and shame dog walkers before posting online - have faced charges of 'overzealousness' from ex-MPs, lawyers, and human-rights group.

The Times reports that the NPCC is privately displeased by some of the more excessive measures officers have taken to enforce the lockdown.

But NPCC boss Martin Hewitt is urging Britons to obey the rules as police chiefs admit they are powerless to prevent people from exercising more than once a day.

Deputy Chief Constable of Hampshire Sara Glen told the newspaper: 'There is nothing in the legislation that talks about once-a-day exercise. 

It talks about exercise only with a household member.'  

'The law doesn't say once a day. The law doesn't specify what that type of activity might be. Many people need to be out in the fresh air. 

'We don't want everyone driving to the same area to do their exercise. 

'All we are saying is exercise on your own or with other household members, not where there are other people.'  

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Overall, the number of confirmed cases in the UK is 17,089. But just one week ago, the total paled in comparison at 5,018.

Prime Minister Boris Johnson is already having to lead the response to the pandemic from Downing Street after he was diagnosed with the disease.

He has been accused of failing to follow his own social distancing rules after Health Secretary Matt Hancock tested positive and England's chief medical officer Professor Chris Whitty began self-isolating with symptoms.

The news comes as Governmental advisers warn that even stricter social distancing measures could be under way if the staggering increase in figures doesn't stop. 

A statement from NHS England, following the latest surge in cases, said: 'Patients were aged between 33 and 100 years old and all but 13 (aged between 63 and 99 years old) had underlying health conditions.'

The latest figures come after Scottish Secretary Alister Jack revealed he had developed mild symptoms of coronavirus and was self-isolating.

Government advisers said stricter social distancing policies may have to be rolled out next month if the grim figures continued to rise. The measures would be introduced in three weeks as the outbreak reached its peak to further reduce 'person-to-person interaction'. 

A senior government adviser suggested the figures would continue to rise for at least the next three weeks, meaning the peak is likely to hit at Easter.

The adviser said hospitals 'should be OK', but admitted 'we can't guarantee it' and stressed some intensive care units may struggle to cope.

And should the number of deaths rise significantly, 'greater enforcement' of social distancing policies would have to be introduced. This would include 'anything that can be done to push it (down) further' and prevent people catching the disease.

The adviser added: 'I expect death numbers to increase over two, three or four weeks, and then to gradually decrease.'

Officials were generally 'very happy' with the levels of compliance with social distancing guidance, despite some Britons travelling some distance to beauty spots in the Peak District and Yorkshire Dales to exercise.

A nurse is seen swabbing the driver of a car at a drive through coronavirus testing station at Chessington World Of Adventures Resort

A nurse is seen swabbing the driver of a car at a drive through coronavirus testing station at Chessington World Of Adventures Resort

A medic can be seen attending to the occupants of a car at a coronavirus drive-through testing station in Chessington

A medic can be seen attending to the occupants of a car at a coronavirus drive-through testing station in Chessington

Britain's coronavirus death toll rocketed by 260 to 1,019 today as the UK suffered its worst day yet and saw a huge spike in victims

Britain's coronavirus death toll rocketed by 260 to 1,019 today as the UK suffered its worst day yet and saw a huge spike in victims

Ambulance staff and health workers outside the ExCel Center in London. The NHS is anticipating a Coronavirus 'tsunami' as the peak of infarction rates near

Ambulance staff and health workers outside the ExCel Center in London. The NHS is anticipating a Coronavirus 'tsunami' as the peak of infarction rates near

The advice says the public should leave their house only to shop for groceries, provide or receive medical care, travel to work or exercise, which is limited to once a day. The total number of confirmed cases in the UK now stands at 17,089.

But this is a huge underestimate of the true figure as most patients with the virus are not being tested.

Professor Jim Naismith, an expert in structural biology at Oxford University, said: 'Although Covid-19 is a mild disease for over 80 per cent of us, today's deaths will have come as a terrible blow to families. The increase in the deaths are following the exponential pattern predicted.

A police officer talks to a cyclist at Regents Park in London, during a lockdown over the spread of coronavirus

A police officer talks to a cyclist at Regents Park in London, during a lockdown over the spread of coronavirus 

People walk and run to take their daily exercise allowance in Battersea Park in London today, as life in Britain continues during the nationwide lockdown to combat the novel coronavirus pandemic

People walk and run to take their daily exercise allowance in Battersea Park in London today, as life in Britain continues during the nationwide lockdown to combat the novel coronavirus pandemic

'This means we are likely to continue to see further increases in the numbers of daily deaths until social distancing measures have their effect. 

'The deaths tomorrow and in the days ahead will be of people who were infected before the social distancing measures were implemented.

'I understand the temptation to live on each day's numbers, but what matters is what is ahead of us and what we can do to save lives.'

Dr Mike Tildesley, of the University of Warwick, added: 'We may expect to see the number of daily confirmed cases continue to climb, before starting to decline once the current social distancing measures start to have an effect.'

A paramedic sets up medical equipment outside the Excel Centre, London while it is being prepared to become the NHS Nightingale Hospital

A paramedic sets up medical equipment outside the Excel Centre, London while it is being prepared to become the NHS Nightingale Hospital

People walk to get their daily exercise allowance in Battersea Park in London today

People walk to get their daily exercise allowance in Battersea Park in London today

War-time food rationing will likely come into force 'in a matter of weeks' because relying on public to exercise shopping restraint during lockdown 'won't work', academic expert warns 

The UK should be braced for food rationing because relying on the public to exercise shopping restraint simply 'won't work', according to an academic expert. Pictured: empty shelves at a branch of Waitrose in London last week

The UK should be braced for food rationing because relying on the public to exercise shopping restraint simply 'won't work', according to an academic expert. Pictured: empty shelves at a branch of Waitrose in London last week

By Hayley Richardson for MailOnline

The UK should be braced for food rationing because relying on the public to exercise shopping restraint simply 'won't work', according to an academic expert. 

Bryce Evans, associate professor of history and politics at Liverpool Hope University, said we're not at crisis point yet, and urged people not to panic buy. 

But he's also calling on authorities to look at the lessons learned from the First and Second World Wars to combat any potential shortages in the current coronavirus crisis.

He warned history proves that urging people not to be selfish or stockpile is futile - and it's unfair to delegate that task to supermarket workers, too. 

Professor Evans added that we could see the formation of a new Ministry of Food to ensure items can be delivered to doors via online shopping and paid for with 'ration coupons'.

And empty school kitchens could even be commandeered to make food en masse, before being delivered via courier, leaning on established supermarket networks.

He told FEMAIL: 'There's a risk we're still not taking this crisis seriously enough when it comes to our food supply. There needs to be a big shift in current consumption behaviours, because it's a matter of weeks before things start to become a real problem if we continue in the same vein.

'And I can see rationing on the horizon. Both wars show us that what the government is doing right now - telling people not to panic buy, to voluntarily curtail consumption - just doesn't work, sadly.

'It has to be followed up with a clear, government-led rationing system of essential goods.

'This was previously done in collaboration with retailers and it can be replicated again, accompanied by price controls and greater penalties for the worst racketeers and black marketeers.

'Rationing can't be left up to poor old supermarket checkout staff, who have to deal with anger and arguments - the government must step in.

'The online ration system would also seem likely since we do not want scenes like at the weekend, where hundreds of people descend on a supermarket at the same time, because this increases the risk of transmission greatly.'

Professor Evans said we could see the formation of a new Ministry of Food to ensure items can be delivered to doors via online shopping and paid for with 'ration coupons'. Pictured: empty shelves of beer and cider in Tesco Walkden, north west of Manchester

Professor Evans said we could see the formation of a new Ministry of Food to ensure items can be delivered to doors via online shopping and paid for with 'ration coupons'. Pictured: empty shelves of beer and cider in Tesco Walkden, north west of Manchester

Associate Professor Evans, who's written extensively on nutrition and public feeding in times of war, explains how 'established food supply networks for the most needy are already coming under pressure', with food banks closing and donations drying up.

He added: 'The system is under enormous strain and it's going to impact upon the poorest people. If things accelerate as fast as they are doing in Europe, we have a problem.

'Remember that a lot of our food is imported from Europe and beyond. If those networks falter, it has a knock-on effect for us all.'

As the crisis continues, Professor Evans predicts a new Ministry of Food - the type that oversaw rationing in World War II - to oversee a 'national kitchen' food supply system.

He said: 'During both World Wars, we had a Ministry of Food. And you might see the emergence of that again.

'Many schools are now empty. Why not use the empty kitchens in these buildings to cook food, which can then be delivered via courier?

'This was done in wartime through the popular Queen's messenger convoys - vans driven by young women which would drive at high speed and distribute food after bombing raids.

'We could see the UberEats or JustEats model being taken over by the government, to establish an efficient and affordable system of doorstep delivery. It's a huge culture shift, and government intervention could represent the end of consumerism as we know it.'

There could also be a shift in the nature of the UK's physical landscape, too - because if food supply networks fail, Britain will have to increase farming production. 

Professor Evans said: 'In the UK, we've got six million hectares of land which could be used to produce fruit and veg. But only 168,000 hectares are actually being used for that purpose.

'You'd have to have a scheme of compulsory purchase or requisition to enable us to use this land to produce more food.

'As the coronavirus crisis gets worse over the coming months, we need to be innovative. And the best blueprint for this comes from the wars - particularly the Land Army and Meals on Wheels campaigns.'

As a silver lining to the bleak outlook, Professor Bryce says government-led rationing could actually help to redress the balance when it comes to the gulf in health and nutrition between the poor and the rich.

He also suggested a celebrity-driven propaganda campaign could make sure any rationing project doesn't become 'drab and statist'. Instead, food advice would be issued by trusted retail figureheads as well as celebrity chefs.

But the academic has also called on courts to issue the very toughest fines - and even prison sentences - for the worst black market racketeering offenders.

He added: 'In a time of crisis, the black market is not the preserve of lovable rogues - it's deadly serious.

'And I'd suggest prison sentences and hefty fines are appropriate for those found guilty of the most extreme cases of profiteering from coronavirus.

'Again, there's a historical precedent here for the need to be strict. Eventually, you have to act. You can't rely on social shaming to hurt these individuals.'

A government spokesperson told FEMAIL: 'We will do whatever it takes to ensure people have the food and supplies they need. Retailers are continuing to monitor their supply chains and taking all the necessary steps to ensure consumers have the food and supplies they need.

'Supermarkets are already taking action to limit the supply of certain items to make sure shelves are stocked and it is crucial we all respect and adhere to these decisions.'

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