Electronics company LG has unveiled a futuristic 4K TV that can roll down into its base and disappear from view at the touch of a button.
Unveiled on the eve of technology trade show CES, the 4K display is capable of hiding every portion of its 65-inch frame inside a built-in soundbar, which can still be used to play music and other audio while the screen is obscured.
It rises and falls into the base in a similar fashion to a car window, and - should you prefer - the screen can also be partially rolled down and used to display other content, such as a clock or the weather.
The extravagant display will also be able to sink to match the widescreen ratio used by Hollywood films, thus eliminating the letterbox bars you see when watching movies at home.
LG claims it will be suitably durable and has been tested to 50,000 rolls up and down - meaning it would last well beyond the average lifespan of a living room TV.
But all those nifty features mean the sleek looking 4K set - provisionally dubbed the Signature Series OLED TV R - will likely be extremely expensive when it hits store shelves in late 2019.
Another TV unveiled by LG on Monday is seen as a direct competitor to an 85-inch 8K display from rivals Samsung - which costs almost $15,000 (£11,750).
At the CES Unveiled preview show on Monday, US firm the Wilkinson Baking Company showed off an autonomous robot that can mix, proof and bake bread on its own.
The fittingly named BreadBot can produce a loaf every six minutes once up to full speed and is set to prove popular among the more than 180,000 visitors expected at the event in Las Vegas this week.
Other gadgets set to be shown off are an oven with a window that doubles as a screen capable of displaying animations to help guide your cooking, and a toilet that can respond to voice commands to flush or lift the seat.
Samsung will introduce a washing machine that can send alerts to your TV so you know your laundry is ready while you watch Game Of Thrones - and a fridge with an app that lets you check its contents while you are out shopping.