Skip to main contentSkip to navigationSkip to navigation
Sali Hughes: digital perms
Sali Hughes: Digital perms can create any curl. Photograph: Rui Faria for the Guardian
Sali Hughes: Digital perms can create any curl. Photograph: Rui Faria for the Guardian

Sali Hughes: digital perms

This article is more than 11 years old
Once perms were woeful… but not any more. Seriously

I have had a perm. There's a sentence I never expected to write. Not since one Monday morning in 1986 when I crept into double history, head hidden behind a lever-arch, only for Robert Anderson to point and shout, "It's Tina bloody Turner!" as I turned puce. Perms were woeful back then – so bad that by the millennium fashionable salons had removed them from the menu altogether. Perms were for cauliflower-haired grannies only (increasingly a thing of the past as modern nans aim more for Helen Mirren than Phyllis out of Corrie).

But perms are back. Only now, they've gone digital. A "digital perm" is a Japanese invention now available here. Unlike a traditional perm, it can create any curl: surfer girl locks, movie star waves – basically, if you can do it with tongs or rollers, you can mimic it with a digital perm. It uses heated rollers, regulated by a digital temperature panel, and is pricey (around £250). It's not ideal on all hair (like baby-fine or bleached), but lasts for between four and six months, so if you're someone who goes for lots of blowdries, it's worth it. I simply add volumising lotion, blow-dry my sweepy fringe and leave the curls to dry naturally. I'm delighted. Robert Anderson can read this and weep.

Digital perms, from around £180 – find your nearest salon at hairexpertdistribution.com
I went to Eleven Hair in Mayfair and it was marvellous.

Redken Extreme Shampoo, £10.10, feelunique.com
My digital perm technician says this is a must, as protein keeps curls in shape. I like it lots.

Redken Body Full Light conditioner, £10.05, lookfantastic.com
Never weighs down my curls or roots, but still makes everything soft and tangle-free.

Pureology Pure Volume Blowdry Amplifier, £14.28, gorgeousshop.co.uk
Great for volume and control. Work a small blob through roots and ends.

Babyliss 3 in 1 Diffuser, £4.50, hqhair.com
Attach this to most hairdryers for a much gentler blow-dry that keeps curls curly, minus frizz.

John Frieda Frizz-Ease Curl Reviver Corrective Styling Mousse, £5.29, boots.com
If you're prone to frizz, put this on wet curls and leave to dry, for shinier, smoother curls.

Comments (…)

Sign in or create your Guardian account to join the discussion

Most viewed

Most viewed