Consumers will be encouraged to refill their water bottles free of charge in tens of thousands of shops, cafes, businesses and water fountains in England under plans announced by the water industry.
The national scheme aims to fight the growing scourge of waste created by single-use plastic by preventing the use of tens of millions of plastic bottles every year, as well as increasing the availability of quality drinking water.
Industry body Water UK said its members are joining forces with the pioneering Refill campaign, started in Bristol, to create a network of high street retailers, coffee shops, businesses and local authorities offering to refill water bottles in every English town and city by 2021.
Users will be able to use an app on their phone to find out where the nearest refill point is, or seek signs in shop windows. Whitbread is the first company to sign up, pledging to provide free drinking in each of its 3,000 Costa Coffee and Premier Inn locations from March.
Although shops and cafes are already legally obliged to offer free water on request in England, Scotland and Wales, the new network makes it clear to people that they are welcome via both a sticker in the window and a location point on the Refill app. It aims break the stigma around asking for water for free, even if customers have not purchased anything else.
The national programme comes amid growing public concern over plastic pollution in the world’s oceans. Last year the Guardian’s “Bottling It” campaign revealed the surge in usage of plastic bottles. In the UK 38.5m plastic bottles are used every day; just over half of those make it to recycling, while more than 16m are put into landfill, burned, or leak into the environment and oceans.
The Refill campaign persuades businesses to sign up to a scheme allowing people to refill their water bottles on their premises rather than throw them away. It already has more than 1,600 refill stations across the UK.
The new partnership will see all 15 water companies in England support the expansion of the scheme over the next two years. The announcement comes after London mayor Sadiq Khan confirmed plans for at least 20 new water fountains in the capital.
“We’ve seen a huge appetite for our Refill campaign across England, from individuals wanting to make a difference in their community to national chains,” said Natalie Fee, founder of City to Sea, the organisation behind the Refill scheme. “Our Refill app puts the power to stop plastic pollution in people’s hands.”