How businesses use Google ads

All kinds of businesses rely on Google AdWords to improve online sales, generate new leads or keep customers coming back for more.

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We were a little bit skeptical at first, but it has exceeded all our expectations.
Neil Johnson, Duke Street

Duke Street offers bespoke gourmet catering services for all kinds of events. Since it began using AdWords in August 2009, its sales and enquiries have really shot up.

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We’ve increased our order rate by 50% this year alone, which is pretty impressive.
Jock Gibson, Macbeth's

Set up 25 years ago, Macbeth’s Butchers is a family-run business which specialises in rearing beef on its very own farm and selling it to caterers and private customers. They’ve been using AdWords for three years now and have been very pleased with the results. Not only did it increase the quality and quantity of traffic to their site, it also enhanced their conversion rate, too. The company plans to keep investing heavily in AdWords and focus on spending more time getting the most out of the service.

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It’s been responsible for generating up to 50% of business.
Chris Penny, Meadow Yarn

Meadow Yarn is a small family business born out of a passion for beautiful yarn and knitting accessories. The owners believe strongly in the importance of natural, high-quality fibres and excellent customer service. They’ve been using AdWords since they set up shop two years ago, and are delighted that it now brings in the bulk of their orders.

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It has definitely helped to increase our overall sales.
Nathan Anderson-Dixon, The Mini Farm

Set up just 18 months ago, The Mini Farm is a mobile animal petting farm that provides a fun and interactive farm experience for people of all ages at summer fetes, parties, corporate events and family days. They’ve been using AdWords right from the very start, and found that it has helped to boost the amount of traffic to their site.

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Arena would not exist without Google and definitely not without AdWords.
Will Wynne, Chief Executive and Co-Founder of Arena Flowers, Licensed Publican and Inventor

When Will Wynne set up Arena Flowers in the UK back in 2006, the vision was to offer outstanding flowers at great value by going direct to growers. Today, with six websites, a presence in several countries and a number ofstrong B2B relationships, Arena employs around 40 people. On Valentine’s and Mother’s Day, this number will soar to 400, working round the clock. The online supplier of ethically grown blooms grew turnover from £1.6m in first year of operation to over £3 m in year two with AdWords driving 40% of business.