Sorey Fitness

Kim Sorey and Kalee Dillard, Co-Founders

Nashville, TN
Photos by Chesley Summar.
Logo for Sorey Fitness Kim and Kalee doing yoga on the dock.
From math teachers to meal planners

Kim and Kalee aren’t your average mother-daughter duo. Sure, they both started out as high school math teachers (Kim with 12 years under her belt, and Kalee fresh out of college), but neither of them ever felt completely at home in the classroom.

“I was a baby teacher,” Kalee says with a laugh. “I was already thinking, ‘can I really do this forever?’ What really got me out of bed was health and helping people…but I didn’t know that could be a job.”

In fact, health and wellness weren’t just hobbies for the two of them; it was in their DNA.

For as long as they can remember, Kim and Kalee had always been known as “the healthy ones” in their family. “We were the folks bringing veggie trays to birthday parties,” laughs Kim. “We’ve always been into wellness and helping others feel their best.”

So, it was only a matter of time before Kalee, the more tech-curious of the two, started to see what was possible online.

“I’d been into writing since I was a kid,” she says. “We actually won a computer from a local news station when I was ten, and ever since then, I’ve loved sharing ideas.”

As she started following a few wellness influencers, something clicked. “I realized there were real people out there making a difference — and even making a living — by sharing what they knew.” That’s when it started to feel doable.

So, one summer afternoon, while swinging on the porch, they landed on a name for their own blog: Sorey Fitness, a tribute to their last name and a shared love of health.

“Our first posts were simple,” Kalee remembers. “We shared the meal plans we used ourselves, little motivational quotes, even funny memes. We had no strategy; just heart.”

But something happened that would change everything.

Kim’s then-husband had to have gastric sleeve surgery as part of his weight loss journey, and Kim realized something when she attended his support groups.

“It really opened my eyes,” Kim says. “So many people were asking questions that felt like common sense to me — like if fried chicken was still okay after surgery. That’s when I realized, this info isn’t actually common knowledge. And we wanted to offer it for free.”

Kim and Kalee in matching shirts at the park.
Sustaining healthy content

In those early days, making money from Sorey Fitness wasn't part of the plan. “It was more like, if someone reads our blog and makes one better decision today, that’s what matters,” Kim says.

Then a turning point arrived in 2012, when they decided to dip their toes into Google AdSense by adding a simple banner ad to their blog’s header, and to their surprise, it started to generate some revenue.

“We weren’t really making money yet,” Kalee says. “So when we saw those first dollars come in, it was like, whoa, this could actually work."

Still, they didn’t know anything about scaling those initial earnings. That all changed in 2017, however, when a fellow blogger asked why they hadn’t joined Mediavine, a Google Certified Publishing Partner, known for managing ads for websites like theirs, and offering better rates to boot.

“We were like, ‘wait, what’s Mediavine?’” Kim recalls. “She told us that we were essentially leaving money on the table.”

And she was right. “Our income changed dramatically,” Kim says. “We went from, ‘maybe this can help pay for groceries’ to ‘okay, we could actually quit our day jobs!’”

Even better, the ad-supported business model lets them keep things free.

“We didn’t want people to feel like they had to buy something to feel better,” Kalee says. “With ads, we could offer — recipes, workouts, encouragement — at no cost.”

They also appreciated how tailored (and principled) the ad experience could be. Mediavine allowed them to block categories that didn’t align with their values, for instance, and the ads themselves felt aligned with what their audience was interested in.

“The ads don’t feel random or disruptive,” Kim explains. “They fit the content. And that means a lot to us.”

“We didn’t want people to feel like they had to buy something to feel better. With ads, we could offer — recipes, workouts, encouragement — at no cost.”
Fueling growth with heart

Fast forward to today: Sorey Fitness has grown into something more than just a blog — it reaches women of all ages and income levels, offering simple at-home workouts and healthy recipes that feel approachable.

Today, their small but mighty team includes a part-time assistant, but most of the site is still run by the two of them.

The mother and daughter duo also have a couple of nifty tools up their sleeves while they’re at it — Google Analytics and Search Console to name a couple — that help them keep track of what their audience is looking for, and where they can offer the most help.

“We’re always thinking about how to meet people where they are,” Kalee says. “So, if someone’s Googling for a yummy, healthy dessert or an easy, balanced lunch, we want to be their go-to.”

Looking ahead, Kim and Kalee want to continue improving their content, possibly expanding into video and even online courses.

They’re also interested in mentoring other women who want to turn their knowledge into a blog or business.

“There are so many smart, passionate women out there who just need a roadmap,” says Kim. “If we can be that for someone else, even in a small way, it’s a win.”

And the best part of this whole journey? “It’s hearing from someone who says, ‘Your blog helped me turn my health around,’” Kim says. “That’s why we do this.”

About the Publisher

Kim Sorey and Kalee Dillard are the mother-daughter duo behind Sorey Fitness, a wellness blog dedicated to helping women lead healthier lives and without resorting to extreme diets or guilt. Based in Nashville, Tennessee, Kim and Kalee started blogging in 2011 while working as high school math teachers. Today, they reach readers around the world with realistic fitness tips, healthy recipes, and most importantly, encouragement.

Kim and Kalee practicing the Tree Pose.