The Google Display Network helps you generate awareness by getting your ads in front of consumers, so they can learn about your business as they consider their options. The more that people research in your business category, the more important it is for your products or services to stand out from the crowd.
The Google Display Network helps you increase sales by getting your ads on relevant sites and in front of more people, more often, so that when they come to buy, it’s your business that’s at the front of their mind.
The Google Display Network helps you increase loyalty by re-engaging interested consumers. Target your ads to people who have already visited your website, even if they didn’t buy anything. Reminding them of your business is likely to bring them back to your website again and keep your business at the front of their mind.