SASSOT Annual Report 2008 - 2009 - Sport Across Staffordshire

SPORT ACROSS 

STAFFORDSHIRE 

AND STOKE-ON-TRENT 

ANNUAL 

REPORT 

2008 - 2009

Contents 

Sport Across Staffordshire and Stoke-on- 

Trent County Sports Partnership would like 

to thank partners for their contributions to 

this Annual Report. 

Thank you for taking time out to read this 

annual report. Your comments or any feedback 

on the content, layout and format are 

welcome. 

Please email: 

sportacrossstaffordshire@staffordbc.gov.uk 

Foreword 02 

Sport England West Midlands Review 03 

Introduction and Highlights 04 

County Sports Partnership 

Strategic Co-ordination and Planning 

National Governing Body Support 05 

Club Development 06 

PE and Sports Strategy for Young People [PESSYP] 07 

Sport Unlimited 08 

Sports Equality and Diversity 09 

Physical Activity Development 10 

Workforce Development 11 

Safeguarding Children 12 

Education and Training 12 

Special Schools Sports Festival 13 

Partnership Youth Games 14 

Marketing and Communications 

Marketing and Communications 15 

Research and Performance Management 16 

Sporting Champions 17 

Links with Education 

Stoke-on-Trent 18 

Staffordshire County Council 19 

Cannock and Rugeley School Sport Partnership 20 

Newcastle-under-Lyme School Sport Partnership 21 

South Staffordshire School Sport Partnership 21 

Staffordshire University 22 

Links with Primary Care Trusts 

South Staffordshire Primary Care Trust 23 

North Staffordshire Primary Care Trust 24 

Stoke-on-Trent Primary Care Trust 25 

Links with 2012 Olympic and Paralympic Games 26 

Competition Managers 28 

Sports 

Athletics 29 

Badminton 30 

Cricket 31 

Football 32 

Hockey 33 

Netball 34 

Rugby Union 35 

Swimming 36 

Table Tennis 37 

Tennis 38 

Volleyball 39 

Local Authorities 

Cannock 40 

East Staffordshire 41 

Lichfield 42 

Newcastle-under-Lyme 43 

South Staffordshire 44 

Stafford 45 

Staffordshire Moorlands 46 

Stoke-on-Trent 47 

Tamworth 48 

Financial Information 49 

Contacts 50 

Abbreviations 52 

www.sportacrossstaffordshire.co.uk 1

Foreword 

2008 / 2009 – BUILDING ON OUR SUCCESS 

Sport Across Staffordshire and Stokeon-Trent 


“Working together to champion participation, 

enjoyment and success through sport, physical 

education and physical activity throughout 

Staffordshire.” 

Sport Across Staffordshire and 

Stoke-on-Trent consists of 

Cannock Chase District Council 

East Staffordshire Borough Council 

Lichfield District Council 

Newcastle-under-Lyme Borough Council 

South Staffordshire Council 

Stafford Borough Council 

Staffordshire Moorlands District Council 

Stoke-on-Trent City Council 

Tamworth Borough Council 

Staffordshire County Council 

Staffordshire University 

Schools and Colleges 

National Governing Bodies of Sport 

2 Sport Across Staffordshire and Stoke-on-Trent Annual Report 2008 - 2009 

As Chair of Sport Across Staffordshire and Stoke-on-Trent, I am delighted to 

be able to write the foreword on behalf of the Partnership in what has been 

another year of successful delivery. 

2008/09 saw the culmination of delivery against our original 3-year Business 

Plan and I am pleased to be able to report that we have built on our previous 

success and achieved all the targets set out. 

2008/09 has also been a year of transition as we embarked on the preparation 

of our new delivery plan to meet the future needs of our national, regional 

and local partners. 

We are proud of the strong partnerships that have been developed across Staffordshire 

and Stoke-on-Trent for the development of PE, sport and physical 

activity and we are delighted that County Sports Partnerships have been recognised 

as a key deliverer of two important national strategies: Sport England’s 

Strategy for Sport and the Department of Health’s Physical Activity Strategy. 

SASSOT is looking forward to working with Partners as we strive to achieve a 

lasting legacy from London 2012. 

2008/09 saw SASSOT recognised again for setting high standards and best 

practice with the achievement of the Child Protection in Sport Unit’s National 

Standard for Safeguarding Young People in Sport Advanced Level. Congratulations 

to Ben Hollands, our Safeguarding lead, our two Board Member Safeguarding 

Champions and Partners on the achievement. 

Thanks must go to our core partners: all local authorities across the 

area, Staffordshire University and Sport England for their funding of the 

Partnership and to all Partners for their commitment to ensuring that 

increasing participation in PE, Sport and Physical Activity remain a key 

priority for Staffordshire and Stoke-on-Trent. A strong partnership approach 

to delivery means that we can utilise and share the specialist knowledge 

which each partner brings to their sphere of work. 

I am proud to be Chair of an excellent and committed Board and we are 

fortunate to have wide representation by experts from key Partners involved 

in the delivery of sport, physical education and physical activity. 

The Board’s role is to provide strategic leadership, direction and oversee 

delivery of the Partnership’s work. 

My thanks go to Board colleagues for their hard work and for providing the 

necessary drive for us to achieve another successful year. 

Of course, the Partnership could not have achieved what it has to-date without 

a dedicated and knowledgeable team of staff. The team have worked 

extremely hard to support Partners and deliver on the targets set out in our 

Delivery Plan and on behalf of the Board and all Partners, I would like to record 

my thanks to the team for their work over the past 12 months. The same 

applies to all of those volunteers and supporters of sport and physical 

activities that benefit the partnership directly or indirectly, and I am pleased 

to express the views of all our members who also provide such support 

in many different ways. 

I and my Board colleagues look forward to working with all Partners as 

together we champion participation enjoyment and success through sport, 

physical education and physical activity throughout Staffordshire. 

LAURENCE O’NEILL 

Chair, Sport Across Staffordshire and Stoke-on-Trent

Sport England 

WEST MIDLANDS REVIEW 

SANDRA RODEN | Head of Delivery 

Sport England West Midlands Region 

tel 02072 731 784 

email sandra.roden@sportengland.org 

Sport England in the West Midlands (SEWM) has continued to have excellent 

working relationships with SASSOT during 2008-2009. We congratulate the 

SASSOT Director, core team, executive board and all partners on their continued 

progress, which has seen maturing partnership work on a number of 

fronts together with notable successes and achievements. 

Sport England is pleased to have part-funded the production of a sub-regional 

facilities framework for Staffordshire. SEWM regional staff have worked 

closely with SASSOT providing check and challenge consultation throughout 

its development - SASSOT has responded positively to our suggestions for 

improvement and ensured the evidence provided within the framework was 

sufficiently robust. In addition, our partnership has worked effectively in the 

Building Schools for the Future programme where SEWM staff have been 

able to add value to the process at appropriate times. 

Congratulations go to staff and partners throughout SASSOT on the significant 

achievement of the Advanced Standard for Safeguarding and Protecting 

Children in Sport. SEWM also recognise the achievement of a number of 

nationally reported targets. Within the Step into Sport programme, SASSOT 

once again exceeded the national average for facilitating young volunteers 

into local placements. 

In terms of National Lottery funding for sport, SASSOT and partners have 

worked hard to develop a number of quality applications, which have led to 8 

Community Investment Fund awards being made during the year totalling 

almost £900,000, towards total project costs of over £3 million. These included 

an award of £500,000 to the Stoke PCT ‘Be Healthy & Active’ project. 

Sport England has now undergone a major restructure to enable us to effectively 

deliver the core elements around grow, sustain and excel within our 

2008-11 Strategy and to achieve the overall target of one million people doing 

more sport by 2012. SASSOT and the 48 other county sports partnerships are 

key partners in the delivery of this strategy, and from 2009-10 will be contracted 

by Sport England to support the sub-regional and local delivery of the 

new plans of 46 national governing bodies of sport. With SASSOT’s track 

record in delivery, exemplary governance arrangements, and well-developed 

partnerships and networks, we look forward to working with SASSOT to 

achieve continuing success. 


Introduction and Highlights 

MARK THORNEWILL | Partnership Director 

tel 01785 619 896 

email mthornewill@staffordbc.gov.uk 

2008/09 has been a busy and rewarding year as the Partnership continues 

to deliver on behalf of our partners and achieve some notable successes 

across a wide range of work areas. Some of the headline achievements 

which evidence the success include: 

Sports Club Support Plan launched 

90 formal school-club links forged with 163 schools and 1,164 young 

people joining clubs via the SASSOT funded school-club links project 

SASSOT generic Clubmark, operating procedures and protocols signed off 

by KKP, the national lead on Clubmark accreditation 

SASSOT QualityMark launched 

NHS North Staffordshire funding provided to support club development in 

Newcastle-under-Lyme Borough and Staffordshire Moorlands District 

Sub-regional Facilities Framework published 

Achievement of the Child Protection in Sport Unit’s Safeguarding for Young 

People Advanced Level 

Partnership Youth Games organised 

Special Schools Sports Festival organised 

ACCESS Across Staffordshire grant and funding stream supported 19 

projects to the value of £8,278 

Community Sport and Physical Activity Networks developing 

14 Community Investment Fund projects to increase participation in sport 

and physical activity launched 

2 networking events organised between key partners to develop planning 

for competitions, Sport Unlimited, Step into Sport and school to club links 

Year 1 of Sport Unlimited programme launched following successful 

funding application 

39 training and education workshops organised with 545 attendees 

Coach Scholarship scheme launched - 191 coaches supported 

North Staffordshire and Stoke young person’s apprenticeship programme 

in sport launched 

27 Community Sports Coaches employed across the sub-region 

Sport and Leisure Employees Event held to promote workforce development 

opportunities to employers 

Successful tender submitted to run Playground to Podium 

These are just some of the key achievements over 

the last year; there are many more highlighted in 

this report, which is testament to the commitment 

to partnership working that has been established 

across the sub-region. 

As we approach London 2012 and with the launch 

of major national strategies, Sport England’s 

Strategy for Sport, the Department of Health’s 

Physical Activity Strategy and the Five Hour Offer 

for Young People, these are exciting times for 

sport, physical education and physical activity. The 

SASSOT team are looking forward to working with 

all our partners in order that we can grow and 

sustain participation and support those with the 

potential to excel. 

I am privileged to be part of a great team. I would 

like to thank the SASSOT board, staff and all Partners 

for their hard work over the past 12 months 

and congratulate you all on the success that has 

been achieved. 

I and the team look forward to working with you 

during another exciting and rewarding period. 

435,000 website hits 

Monthly sport-e newsletter compiled and circulated 

37 Sporting Champion visits organised - the top performing CSP nationally 

Contributed to the Staffordshire and Stoke-on-Trent 2012 Legacy Action Plan 

 

Development of the Staffordshire Local Area Agreement 

NI8 participation by 16+ in sport and active recreation delivery plan produced 

Local Area Agreement data collection and analysis undertaken 

Staffordshire and Stoke-on-Trent Building Schools for the Future PE, Sport 

and Stakeholder Groups established 

Consultation event with core funding partners organised to agree the future 

direction of SASSOT 

4 Sport Across Staffordshire and Stoke-on-Trent Annual Report 2008 - 2009

COUNTY SPORTS PARTNERSHIP 

This section outlines the 2008/2009 Delivery Plan achievements and work areas by the 

core team. The three core functions are: Strategic Coordination and Planning, Marketing 

and Communications and Performance Measurement 

Strategic Coordination and 

Planning [Building the Pathways and 

Improving Partnership Working] 

National Governing Body Support 

BEN HOLLANDS | Acting Sports Manager and 

Workforce Development Manager 

tel 01785 619 187 

email bhollands@staffordbc.gov.uk 

It has been a transitional 12 months in community sport following the 

change of emphasis in Sport England’s latest strategy. CSPs have been 

identified as playing a key role in supporting NGBs to deliver the key outcomes 

of this strategy by providing a nationally agreed range of services 

that all NGBs can tap into. At the same time NGBs have had to produce new 

whole sport plans that articulate how they are going to deliver against Sport 

England’s three key themes of Grow, Sustain and Excel. At a local level this 

means that most NGBs have been working through to the end of existing 

plans whilst working with Sport England to identify what resources will be 

in place to support delivery in the Staffordshire and Stoke sub-region from 

April 09. From a CSP perspective SASSOT has been working to ensure that 

it is fit for purpose and in a position to deliver all the required core services 

for NGBs under its new agreement with Sport England. 

Achievements 

Putting in place a range of support services for NGBs that meet the requirements 

of SASSOT’s new award agreement with Sport England 

Working with athletics to obtain new funding from England Athletics to 

support an Athletics Network in the South Staffordshire area 

Providing a range of communications services to ensure effective engagement 

between NGBs and other key partners including quarterly NGB Forum 

meetings, NGB Newsletter and SSP/NGB networking days 

Maintaining existing NGB/CSP partnership agreements 

Commissioning new NGB led activity through the Sport Unlimited programme 

Plans for the next 12 months 

Work with Sport England and the NGB network to identify priority sports 

for the sub-region 

Support NGBs to deliver their Whole Sport Plans within the Staffordshire 

and Stoke sub-region 

Develop new partnership agreements with NGBs that reflect Sport England’s 

enhanced and core services requirements and any specific services 

to be provided over and above these 

Continue to provide hosting arrangements for NGB officers where required 

Ensure effective delivery of the new enhanced and core services for NGBs 

in line with SASSOT’s new lottery award 


QM BINDER final.indd 1 24/4/09 13:57:32 

Club Development 

CHRIS TURNER | Club Development Manager 

tel 01785 619 681 

email cturner@staffordbc.gov.uk 

SASSOT recognise that sports clubs are at the heart of the future development 

of sport in the country and they play a crucial role within their 

communities. They offer sustainable opportunities for a wide range of 

people and abilities to participate in sport and physical activity and they are 

fundamental to the 1% increase in participation year on year and contribute 

to improving healthier, safer and more vibrant communities. One of the key 

elements in supporting participation in sport is building a quality club 

infrastructure across the sub-region whilst improving and developing the 

capacity for sports clubs to attract new members. SASSOT will help assist 

National Governing Bodies of Sport in the development of active, accessible 

and accredited clubs through national and sub-regional programmes. 

Sport Across Staffordshire 

and Stoke-on-Trent 

QualityMark 

Evidence File 

www.sportacrossstaffordshire.co.uk 

Achievements 

Developed, launched and implemented a 2-year Club Support Plan after 

consultation with key partners 

Development of a SASSOT website-based Clubmark / NGB Accredited 

clubs database linked to Microsoft Virtual Earth mapping software 

SASSOT Clubmark operating procedures and protocols signed off by Sport 

England and currently working with pilot clubs to test our methods of support, 

assessment and accreditation before we can gain the license to award 

Clubmark ourselves 

Developed and launched our own club accreditation award - SASSOT QualityMark, 

which is intended for those sports clubs who cannot achieve Clubmark. 

S + H Kickboxing club based in North Staffordshire have become the 

first club in the county to be awarded 

Club Development workshop and Clubmark recognition event incorporated 

into the Staffordshire and Stoke-on-Trent 2012 conference 

Drawn down funding from NHS North Staffordshire to develop a sports 

club ‘Capacity’ project in Staffordshire Moorlands and Newcastle-under- 

Lyme with the aim to increase the number of accredited clubs and to increase 

the capacity of sports clubs to attract more children and young 

people in regular participation 


Increasing the number of Clubmark/NGB accredited/SASSOT QualityMark 

sports clubs 

Replicating the sports club ‘Capacity’ project throughout the sub-region 

Develop a benefits package for accredited clubs. SASSOT are keen to encourage 

all local authorities, SSPs, schools and other agencies to demonstrate 

their support by clearly reviewing, enhancing and stating the range 

of the benefits made available to accredited clubs and adopting a Clubmark 

Charter as policy in each local authority area 

Promote the availability of potential sources of funding and help to secure 

funding for sports clubs by providing advice and assistance in preparing 

funding applications 

Development of a Sports Volunteering Strategy (identifying strategies for recruitment, 

retention, recognition and rewarding sports volunteers) 


PE and Sport Strategy for 

Young People (PESSYP) 


tel 01785 619 681 


In 2002, DCSF and DCMS launched the National PE, School Sport and Club Links 

(PESSCL) strategy and began to transform the landscape of PE and sport in 

schools. Through it, they have created a national structure, which has enabled 

more children and young people to take part in a wider range of sports for more 

time. Building on this success, the new PE and Sport Strategy for Young People 

(PESSYP) was developed which wants to ensure that sport becomes a natural 

part of every young person’s life, not only during their school years, but also into 

their college and working lives. The new ambition is to: 

Create a new ‘5 hour offer’ for all 5-16 year olds. Continue to increase the 

number of 5-16 year olds taking part in at least two hours high quality PE 

and sport at school each week; and create new opportunities for them to 

participate in a further three hours each week of sporting activity, through 

school, voluntary and community providers; and 

Create new opportunities for all 16-19 years olds to participate in three hours 

each week of sporting activities through their colleges or in local clubs. 

The new PE and Sport Strategy for Young People forms part of a Public Service 

Agreement: ‘To deliver a successful Olympic Games and Paralympic 

Games with a sustainable legacy and get more children and young people 

taking part in high quality PE and sport’. 

Achievements 

Training workshops coordinated for 70 School Sport Coordinator’s including 

PE and Sport at the Heart of the School and Increasing Participation in 

High Quality Competition. 

Over 65 SSCo’s attended a Networking Event held at the Britannia Stadium, 

Stoke City FC which focussed on supporting the wider strategy of embedding 

and understanding the roles and responsibilities within the 5-hour offer. 

Distributed funding for School Sport Partnerships to deliver 15 NGB Bolt-on 

courses and grants for Step into Sport students to attend NGB Level One’s. 

Brokered high quality Step into Sport placement opportunities for young 

people in community sports clubs within the sub-region and the development 

of a club placement database. 

From the 07/08 cohort of young volunteers involved in the Step into Sport programme, 

100 students have volunteered within a community sports placement 

with a total of 19 different NGB’s engaged and offering placements. 

14 young volunteers achieved their Gold award (200 hours volunteering) 


Enhanced promotion of the Step into Sport scheme to sports clubs and 

organisations and their role in offering quality placements to young leaders 

and the benefits it can bring to the club and young people. 

Support the development and provision of Leadership Academies in each SSP 

Collate and produce a sub regional sports events/short term projects calendar 

for students in Leadership Academies 

Develop an incentives grant project for Leadership Academies which will 

reward SiS volunteers who have completed a certain number of school or 

community based volunteering hours with a grant to assist them to access 

NGB Bolt on’s or Level 1’s. 


CASE STUDY 

01 

Sport Unlimited 



tel 01785 619 187 


NICOLA HILL | Sport Unlimited Admin Officer 

tel 01785 619 599 

email nhill@staffordbc.gov.uk 

YEAR 7 & 8 GIRLS 5-A-SIDE 

FOOTBALL COMPETITION 

Girls from 6 high schools in the North of 

Stoke-on-Trent participated in regular training 

sessions and tournaments over 10 weeks 

and aimed at increasing participation 

amongst semi-sporty young people. The sessions 

were set up by volunteers Sarah Minshall 

and Kate Beer and run by coaches from 

Sport and Leisure Services at Stoke-on-Trent 

City Council. The sessions aimed at increasing 

confidence, skill and ability of the young 

people involved and proved successful with 10 

5-a-side teams formed from 6 schools. 

The girls’ football project will continue in the 6 

high schools with a hope to repeat its success 

with girls from years 9 and 10. 

Stoke-on-Trent City Council’s Sport and Leisure 

Department in association with the FA 

and Staffordshire Fire and Rescue Service developed 

a Girls Football Coaching Development 

Centre. The centre provided the girls 

from the years 7 and 8 project the opportunity 

to continue playing football and was also open 

to any girls in the city between the ages of 12- 

16. The centre was aimed at semi-sporty girls 

who wanted to play for fun and was run by 

qualified female coaches. The centre helped 

to develop skill and ability and also offered 

pathways for girls to join local football teams. 

01 Thistly Hough Cup Competition Winners 

An exciting new programme aimed at getting more young people involved in 

community sport has been introduced to the county. ‘Sport Unlimited’, a £36 

million national programme funded by Sport England, will get more children 

taking part in sports that interest them most outside of school. Sport Unlimited 

targets the 50% of young people who are described as ‘semi-sporty’. The 

programme is an integral part of the DCSF PE and Sport Strategy that is focused 

on getting every child in England to participate in five hours of PE and 

sport every week. Year one saw SASSOT receiving £195,000, a figure that has 

been increased to £248,000 for year two of the programme. The award is the 

culmination of a lot of hard work by the CSP, Local Authorities and School 

Sports Partnerships in developing a delivery plan that offers an exciting range 

of new sports activities to 5-19 year olds across the sub-region. 

Achievements 

The successful appointment of a Sport Unlimited Administrative Officer based 

within the SASSOT team at Stafford 

Good communications network has been set up between us as a CSP and the 

9 lead areas within our region which are; Cannock, East Staffs, Lichfield, Newcastle, 

South Staffs, Stafford, Staffs Moorlands, Stoke-on-Trent and Tamworth. 

Also good contacts have been made with other organisations such as Sporting 

Champions and other CSPs across the UK 

Retained 809 participants across the county in total for Autumn Year 1 and 66% of 

leads met their 60% Retain target 

All monitoring and evaluation work has been successfully collated throughout the 

county and put forward to SASSOT who from this have compiled all reports that is 

required of the Sport Unlimited programme and submitted within the set deadlines. 

Successful organisation and attendance to Learning Events resulting in lots of 

good lessons learnt which will be carried forward to Year 2 

Set up of Sport Unlimited web page on the SASSOT website including a discussion 

forum 

Creating a standard case study request form which will help with research, the 

sharing of good practices and success stories 

As a result of running many successful activities such as cheerleading, girls football 

and boxing, new clubs have now been set up and a very well attended 


Building on the successes and lessons learned from Year 1 of the Sport Unlimited 

programme, the new plan focuses on providing a range of alternative sporting 

activities such as climbing, BMX, cheerleading and many other sports that 

will hopefully attract young people from a range of ability and interest levels 

Expand the Sport Unlimited website including a ‘programme toolkit’ which 

will contain documents, templates and forms that project leads can download 

as and when they require 

Look at streamlining the administration process of the programme and 

providing customer satisfaction surveys 


01 

Sports Equality and Diversity 

NAOMI BIRD | Knowledge, Communications and 

Equalities Manager 

tel 01785 619 585 

email nbird@staffordbc.gov.uk 

Tackling sport inequalities has remained high on the agenda for SASSOT. 

Efforts have been focused on achieving increased participation and widened 

access amongst the following target groups: women and girls, black ethnic 

minority communities, disabled people and those on lower incomes. 

The work of ‘SASSOT Equality and Diversity Group’ has helped to steer the 

work of the partnership in particular through the implementation of the 

‘ACCESS Across Staffordshire Funding Scheme’. As the partnership looks back 

on the past 12 months there have been positive steps forward towards addressing 

inequalities. 

As the Government continues to raise the profile of this important work area, 

2009-2010 provides exciting opportunities to improve the quality of sport and 

physical activity experiences by under-represented groups. 

02 

Achievements 

SASSOT ACCESS Across Staffordshire Funding Scheme has awarded over 

£14,000 to various across projects across the county that provide sport and 

physical activity opportunities for under represented groups 

SASSOT Equality and Diversity Implementation Group have awarded over 

30 individual projects, some of the successful projects include: 

• Lichfield District Council - Girls Horse Riding Social Inclusion Project 

• Stafford Town Football Club - Disability Team 

• Burton Canoe Club - Girls and Women Paddlesport 

• England – Black Minority Ethnic Communities Women’s Netball 

• Badminton England - Girls and Women’s Project and Disability Festivals 

03 

• Crescent Children’s Centre - Football for Low Income Families 

• Staffordshire Cricket - Girls and Women’s Coaching Course 

The completion of Staffordshire University research project into “The Barriers 

to Participation within Staffordshire’s BME Population” 

SASSOT has successfully been awarded the tender by the English Federation 

of Disability Sport (EFDS) to deliver a County Athlete Assessment Day 

for the national disability programme ‘Playground to Podium’ 

New links have been established with key roles that support young children 

with disabilities, these include Special Educational Needs Co-ordinators 

(SENCos) and the Physical Disability Support Service 

01 Staffordshire FA, Ability Counts - Disability 

League 

02 East Staffordshire ‘Able Too’ Games 

03 Girls horse riding project, Lichfield 


To continue to work with local sport and physical activity providers to raise 

the awareness and provision of activities for those individuals from underrepresented 

groups 

To stage the County Athlete Assessment Development (CAAD) day as part 

of the Playground to Podium project. This will involve over 100 young disabled 

children from across the county taking part in a talent identification 

process for athletics, football, table tennis and wheelchair basketball 

SASSOT to become an active member of Staffordshire County Council’s ‘Aiming 

High’ disability programme by linking into the work of the ‘Short Breaks’ sub group 

To improve the training opportunities for equality based courses such as 

Autism Awareness, Learning Disability and Sport Equity and engaging with 

BME communities 


Physical Activity Development 

ALISON WILLIAMSON | Physical Activity 

Development Manager 

tel 01785 619 177 

email awilliamson@staffordbc.gov.uk 

We are continuing our support of the Community Sport and Physical Activity 

Networks (CSPANs). The CSPANs are integral to the strategic planning and 

delivery of sport and physical activity in accordance with the local needs. 

In the past our work in this area has been guided by Sport England strategies, 

however the recognition of how the 2012 Olympics can provide a positive and 

lasting impact on the health and well-being of the nation. This has broadened 

our objectives and the work that the CSPANs undertake will hopefully help to 

achieve the Legacy Action Plan target of getting 2 million more people active 

by 2012. 

Achievements 

Support of the ‘Health Fit’ Community Investment Fund (CIF) project in 

partnership with South Staffs PCT (SSPCT) which targets those in the population 

who have lifestyle risks and are most at risk from leading a sedentary 

lifestyle 

Two Physical Activity Development Officers (PADOs) are now in post and 

look after the East and West divisions of SSPTC – they are developing a 

‘catalogue’ of activities that are available across the SSPCT area and are 

suitable for Health Fit participants 

In the East there are currently four Physical Activity Delivery officers and 

the South Staffs Health Watch programme have recruited two Physical Activity 

Delivery Officers who at present are trained to deliver health walks, 

and gentle exercise to music and will be setting up targeted sessions within 

community settings 

Continued support of Walk and Talk Plus – this is a CIF funded project 

which is intergenerational and provides walks led by trained leaders covering 

the areas of Lichfield, Cannock and Rugeley, Tamworth and Fazeley 

CSPAN Leads Networking event – this was held at the end of March and 

provided the opportunity for CSPAN Leads to share the good practice that 

is happening across the county and Stoke-on-Trent. Presentations were 

given by Sport England West Midlands’ Relationship Manager (Communities), 

Sandra Roden and the Regional Co-ordinator for the Physical Activity 

Network West Midlands, Suzanne Gardner 


Developing a web-based forum for the CSPANs 

Continuing the support of CSPAN across Staffordshire and Stoke-on-Trent 

Conducting an audit of physical activity opportunities across Staffordshire 

and Stoke-on-Trent 

Working closely with the PCTs and CSPANs to develop new projects that 

will increase the number of opportunities for people to increase their levels 

of physical activity 

A “Promoting Activity Toolkit” workshop to be provided for CSPAN members 

to assist them with the promotion of their projects and events. 


01 

Workforce Development 



tel 01785 619 187 


Achievements 

Key developments in this area have been: 

Delivering the second annual CSP Coaches Conference in October 2008 

with over 140 coaches attending and taking part in 11 different development 

workshops 

02 

The implementation of the SASSOT coach bursary scheme which has so far 

granted £14.5k towards 191 level 1, 2 and 3 qualifications costing a total of £38.5k 

The successful roll out of year one of the apprenticeship scheme in which 16 

young people are receiving sports related training and qualifications along with 

valuable work experience whilst attached to a number of local employers. This 

project is led by the Stoke on Trent s City Learning and Development Team 

Expansion and improvements to the coach database which has now been 

made available to all Staffordshire and Stoke on Trent Local authorities, 

NGBs and SSPs 

Further engagement with Business Link West Midlands and Skills Active 

via a Train to Gain employer engagement event in February 2009. This saw 

representatives from Local authorities, NGBs, SSPs and the private sector 

being signposted to mainstream funding opportunities 

The completion of the West Midlands Middle Management training programme 

which saw 12 staff from across Staffordshire obtain an ILM level 5 

qualification and many more undertake 360 and facet 5 studies 

03 

The introduction of a North Staffordshire Coach Support Network which 

along with Stoke on Trent City council, Newcastle SSP, Staffordshire University, 

Newcastle College, Keele University and Sports Coach UK provides 

a joined up approach to coach recruitment and training in the area. 


The focus for 2009/10 is building on the success of the projects developed as 

part of the workforce CIF plan. 

Delivering an inspirational and motivational sports coach awards event in October 

2009 linked to current local authority and the BBC Midlands sports awards 

Further enhancement of the SASSOT coach database including increasing 

the number of registered coaches to over 200 and consideration of an 

online management system 

Investigating further funding opportunities for the coach scholarship 

scheme whilst continuing to help fund coaching qualifications in the region 

Development of an online course database providing information on NGB, 

local authority, CSP and private sector training courses and workshops 

The introduction of an online booking and payment system for the SASSOT 

workshop programme 

01 A practical basketball coaching session 

02 Delegates attending the 2008 coaches 

conference 

03 Mark Richardson shows off his Olympic 

Silver medal at the coaches conference 

Increasing the number of employers engaged with the apprenticeship 

scheme throughout the region 

Delivery of a targeted education and training plan tailored to meet the 

needs of the regional workforce 

The roll out of a 2 year Recruit into Coaching programme along with Stokeon-Trent 

City Council and StreetGames which aims to engage 23 new volunteer 

coaches during 2009/10 and a further 32 during 2010/11 

Review nd revise the workforce development plan 


Safeguarding Children 



tel 01785 619 187 


SASSOT has been awarded the Advanced of the National Standards for 

Safeguarding in Sport. As a condition of the Sport England core funding every 

CSP has to obtain the three levels of National Standards for Safeguarding 

Children in Sport, Preliminary, Intermediate and Advanced. SASSOT successfully 

obtained the Preliminary Level in 2004 and the Intermediate Level in 

2007. Following the submission of a portfolio of evidence in December 2008, 

to the Child Protection in Sport Unit, SASSOT became the first CSP in the West 

Midlands to be awarded the Advanced Level of the Standards in March 2009. 

Future Work 

The key priorities for the Partnership for 09/10 will be to continue to: 

Work to ensure that the national safeguarding standards are being applied 

to all relevant work areas 

Advocate best safeguarding practice with all its key partners 

Maintain and strengthen links to the Staffordshire and Stoke Safeguarding 

Children’s Boards 

Overview of Delivery 

WORKSHOP 

ATTENDEES 

A Club for All 38 

Analyse Your Coaching 18 

Coaching Children and 

Young People 07 

Coaching Disabled Performers 11 

Community Life Support 43 

Cricket Emergency Aid 102 

Developing Power & Speed 11 

Equity in Your Coaching 19 

Fundamental of Movement 30 

How to Coach Children in Sport 33 

How To Coach Sports Effectively 17 

Introduction to Core Stability 24 

Long Term Athlete Development 19 

Mini Basketball 07 

Multiskills Clubs in Practise 11 

Role of Volunteer Coordinator 14 

Safe Practise & Educational 

Awareness 52 

Safeguarding & Protecting 

Children 274 

Sports Nutrition 21 

Sports Psychology 10 

Strength & Conditioning for Athletes 05 

Total number of attendees 766 

Education and Training 

KAM WEBSTER | Education and Training Officer 

tel 01785 619 695 

email kwebster@staffordbc.gov.uk 

Yet again it has been a successful year for our education and training 

programme with over 750 coaches, volunteers and sports professionals 

accessing a range of courses and workshops. SASSOT continues to work 

closely with Sports Coach UK, NGB and Local Authority partners to deliver 

both sports specific and generic courses and workshops. 

The multi skills coach development programme has again run successfully. 

Working in partnership with Staffordshire University, 16 students have 

received training and are now deployed with the School Sports Partnerships 

in Stoke-on-Trent, Staffordshire Moorlands and Newcastle helping to 

deliver a multi skills programme. 


Using the additional CIF funding from the SASSOT workforce plan we will be 

continuing to deliver our education and training programme. The new 

programme will include: 

Further specific training for coaches working within an educational setting, 

delivered in partnership with the Staffordshire Local Delivery Agency 

A targeted CPD programme for coaches following on from a training needs 

audit completed with the help of SSPs and coaches working out on the ground 

Closer links with private sector sports coaching agencies providing training 

options for their workforce 

A full and varied range of CPD workshops designed for both new and 

established coaches 


Special Schools Sports Festival 


tel 01785 619 681 


Achievements 

The Special Schools Sports Festival continues to go from strength to 

strength and was in its seventh year in 2008 

On Wednesday 2nd July, over 220 pupils from 12 of the County’s Special 

Schools enjoyed a day to remember at the festival, which is held annually 

at Shobnall Leisure Complex, Burton upon Trent 

The date for the event coincided with the Youth Sport Trust’s National 

School Sport week. The aim of this week is to celebrate all that has been 

achieved in PE and School Sport and encourage all schools to raise the 

profile of PE and School Sport at a local level 

The festival brought together young athletes from across Staffordshire and 

Stoke-on-Trent participating in 6 different sports making it one of the biggest 

disability sporting events in the county 

Securing £1,500 sponsorship from Staffordshire telecommunications 

company Qualitel 

35 event volunteers were recruited from Burton College and Stafford 

Grammar School to support the festival on the day 

The festival provided a day to celebrate sport and to develop pathways for 

pupils to continue to participate in sport outside the school environment 


To deliver a successful festival for over 300 young people on the 2nd July 2009 

Secure further/additional sponsorship with Qualitel Business Telecoms 

Specialists 

To keep the emerging Playground to Podium (P2P) work strand and the 

Special Schools Festival separate. P2P will focus on developing talent 

pathways, talent identification and competition whereas the festival will 

continue as a celebration of sport event focusing on participation 

As part of our developing Equity plan and to aid the transition from school 

to community sport, SASSOT will be developing a Disability Sports directory 

and encouraging more clubs to provide pathways for theses athletes 

to continue to participate in sport 

The 2009 festival to be more developmental and to build on existing links to 

make it a more sustainable event 


Partnership Youth Games 



tel 01785 619 187 


Over 550 young athletes from across the county competed in Sport Across 

Staffordshire and Stoke-on-Trent’s Youth Games at Stoke-on-Trent’s Fenton 

Manor Sports Complex and Newcastle-under-Lyme’s Roe Lane Playing 

Fields on the 5th July 2008. 

Achievements 

550 athletes aged 5–16 took part in girls football, tag rugby, girls cricket, 

mini tennis and triathlon events. 

Taster sessions and demonstrations was provided for competitors in basketball, 

canoeing, badminton and table tennis 

The event was supported by 20 young ambassodors from the 10 School 

Sport Partnerships throughout the County 


Following significant changes to both local and national funding arrangements, 

the long term future of the Youth Games is being reviewed by the Staffordshire 

Leisure and Cultural Officers’ Forum. 


COACH AND 

VOLUNTEER 

WORKSHOP PROGRAMME 

Marketing and 

Communications 



tel 01785 619 585 


The past year has been a hive of activity within the county and SASSOT has been 

there every step of the way reporting and celebrating the achievements and 

commitment to sports delivery within the county. The SASSOT Marketing and 

Communications Plan has provided the focus for the partnership over the past 

12 months. SASSOT has embraced the use of various communication systems, 

promotional material, events, advertisement, sponsorship, and media relations. 

After the successful award of a Marketing ‘Community Investment Fund’ bid, the 

partnership outsourced a series of marketing workshops delivered by ‘Good- 

Form’ Consultancy which benefited national governing bodies of sport and local 

sports development officers. 

Achievements 

New look website received over 435,000 hits which is over double the 

amount of the previous year 

Monthly sport-e newsletter circulated with recorded number of articles 

being submitted by partners 

Strong press coverage for CIF projects, Coaches Conference, Sport Unlimited, 

ACCESS Across Staffordshire, the Youth Games and Special Schools 

Sports Festival 

Ongoing website developments including expansion of events calendar, 

video downloads facility installed, clubs database and Sport Unlimited discussion 

forum 

Delivery of Marketing Workshop by GoodForm Marketing agency to both 

CSN and NGB representatives 

New coach and volunteer promotional material produced and distributed 

to all key venues 

New ‘QualityMark’ branding established for the generic clubmark programme 

SASSOT continued its commitment to recognising and rewarding local 

sporting achievement by sponsoring number of local sports awards 


To revise and implement the Marketing and Communications Plan for 2009- 

2010 

To implement an internal communications plan for the SASSOT core team 

To expand the existing club and coach database on the SASSOT website 

To successfully promote the Coach and Volunteer Workshop Programme using 

new promotional material 

Implement new branding for the SASSOT ‘QualityMark’ club accreditation award 

Strengthen links with local press and media 

Successfully co-ordinate the marketing of the partnership’s key events: Playground 

to Podium, Special Schools Sports Festival, Grow : Sustain : Excel – 

Staffordshire and Coach Awards Evening 

 

Implement key recommendations from the 2009 Partner Satisfaction Survey 


Research and Performance 

Measurement 



tel 01785 619 585 


Research 

Following an in depth review of sport, health and equality literature SASSOT 

commissioned Staffordshire University to conduct research into black, minority 

and ethnic sports participation. The research investigated the reasons why 

these communities are poorly represented in sport environments and volunteering 

roles. Case studies within Staffordshire were identified as well as key 

community hubs. Interviews were held with community members and a series 

of recommendations to improve BME sport engagement have been identified: 

Improved utilisation of local facilities within communities 

Enhanced communication and engagement 

Encouragement of family based activities 

Integration of activities within existing groups and networks 

Increased numbers of ethnic instructors 

Active People Survey 2 

Due to the success of the 2005/6 Active People Survey, the survey was 

repeated in 2007/08. Although our overall participation rate (3 x 30 mins 

moderate intensity activity) decreased slightly it was not seen to be statistically 

significant due to the decreased sample size. We were delighted to see 

that three of the Staffordshire Local Authorities, East Staffordshire (23%), 

Newcastle-under-Lyme (23.5%) and South Staffordshire (22.3%) saw an 

increase in participation. On very positive SASSOT witnessed an increase in 

volunteering, club membership, tuition and competition, please see the table 

below for the full results: 

Key Performance Active People Active People 

Indicator Survey 1 Survey 2 

Participation 3x30 20.3% 19.6% 

Volunteering 4.6% 4.9% 

Club Membership 24% 24.3% 

Tuition 16.5% 17.4% 

Competition 13.1% 14.8% 

Partnership Satisfaction Survey 

SASSOT conducted a Partnership Satisfaction Survey in March 2009 the result 

of which will be made available during July 2009. The survey provided 

partners the opportunity to comment on the quality of services they receive 

allowing us continuously improve and add value to the services we offer. 

Performance Measurement 


SASSOT has been delighted to coordinate the development of the Staffordshire 

Local Area Agreement NI 8 – 16+ participation in sport and active recreation 

delivery plan. 

The Partnership has also taken active role in collating and analysing the performance 

management data relating to this LAA indicator and the Staffordshire 

Children and Young People’s Plan.

CASE STUDY 

Sporting Champions 

01 

LEIGH MORTON | Admin Officer 

tel 01785 619 349 

email lmorton@staffordbc.gov.uk 

We are the Champions….yes 2008/09 saw SASSOT as the top performing 

CSP nationally with regards to the number of Sporting Champion visits 

across the Partnership. 

A total of 37 Sporting Champions visited events, festivals, leadership and volunteering 

academies and opened new facilities during the course of the year, 

bringing world-class athletes face-to-face with young people to inspire and 

motivate them to participate in sport. provide motivational talks, question 

and answer sessions, workshops, demonstrations and coaching sessions. 

The young people and parents were thrilled to meet the athletes, see their 

skills in action and actually touch an Olympic medal commenting: “To see a 

top athlete who as won a medal made the young people listen and try that bit 

more. Young people need good role models and in sport you couldn’t ask for 

better CHAMPIONS. !!!! Excellent.” 

MINI EVENT RUNS RINGS ROUND 

THE OLYMPICS (17 JULY 2008) 

The Beijing Olympics may not have been underway 

but a slice of the Olympiad came to 

Burntwood. Chase Terrace Technology College 

hosted a mini Olympics for the local primary 

schools, ahead of the actual games 

which started on August 4. 

Moving forward over the next two years, Sport England’s Sporting Champions 

scheme will focus on the 5-hour offer and support Sport Unlimited programmes. 

By working in partnership with our strong sub-regional network 

of school sport partnerships, national governing bodies and local authority 

sports development officers we hope to continue to benefit from even more 

Sporting Champion visits. 

02 

The college was awash with red, white and 

blue as pupils were divided into two camps: 

Great Britain and USA. 

The day started with the traditional opening 

ceremony with a performance by dancers and 

singers. Then, just like the real Olympic 

Games, the children went on procession - with 

the ‘Olympic’ torch - around the field, turning it 

into a see of starts, stripes and Union Jacks. 

Sporting Champion, James Hillier, 2002 Commonwealth 

Games Silver Medallist 4 x 400m 

was delighted to be there on the day leading 

the procession, providing an inspirational talk 

and even allowing the young athletes to touch 

his silver medal. 

The event was organised by Chase Terrace 

Technology College pupil Hannah Corbett who 

is Young Ambassador for sport in the area. 

Hannah said: “Although the events were different 

to a normal Olympics, it allowed each 

child to excel, enjoy and be a winner in sport.” 

01 Flying the flag: British on the march in the 

procession of countries 

02 Sporting Champion James Hillier pictured 

with event organiser Hannah Corbett (17) 


LINKS WITH EDUCATION 

Links with education have been and will continue to develop as a key area of work for Sport Across 

Staffordshire and Stoke-on-Trent. 

Stoke-on-Trent 

NIGEL EDWARDS | Partnership Development Manager 

North Stoke School Sport Partnership 

tel 07966 509132 

email nedwards@sgfl.org.uk 

This has been another exciting year for Physical Education, School Sport 

and Physical Activity within Stoke-on-Trent. 

Achievements 

Last year’s PESSYP data showed us that 87% of children have accessed two 

hours of PE and School sport. This is a further rise of 4% on the previous 

year’s figures and reflects the impact School Sport Partnerships (SSPs) 

are having in our schools. 

Stoke School Sport partnerships are fully involved in the key programmes 

of the PESSYP national strategy. The Competition Manager for Stoke has 

been proactive in increasing the range and variety of intra and inter-school 

competitions available to 5 to 19 year olds. A number of schools have dealt 

with transport problems in staging virtual competitions in golf, skipping 

and rowing. 

The Sport Unlimited programme has been managed by the local authority 

offered a variety of activities in 10 week blocks including multi sports, 

trampolining, martial arts, dance, golf, futsal, rugby, badminton, street 

dance and volleyball. 

The Stoke Playground to Podium programme has so far delivered two 

identifying ability days for special and mainstream students who have a 

recognised disability. School students have appreciated the chance to participate 

against other disabled students from different schools. 

North Stoke SSP continues to pioneer the development of a Leadership 

Academy nationally. Activities now include: the grading of sports leaders, 

regular training for the delivery of Active Play and TOP Activity, termly 

academy workshops featuring practical activities from community sports 

coaches, opportunities to apply to be a sports ambassador, SSP young ambassador 

or a Dreams and Teams international exchange leader. 


The Stoke- on-Trent and Staffordshire Local Delivery Agency for continuing 

professional development have been working for the past twelve months to 

further enhance the support of teachers and adults. The seventh annual Stoke 

SSP Conference will take place at Staffordshire University in September. 

Key decisions on the development of physical education, physical activity and 

school sport continue to be made at the termly city wide advisory working 

group with the support of the Association of Physical Education. 



CHILDREN AND LIFELONG LEARNING SERVICES 

CLIVE JONES | School Improvement Officer for 

Physical Education and Active Lifestyles 

tel 01785 278 266 

email clive.jones@staffordshire.gov.uk 

This year has continued to see the success around sport, physical education 

and active recreation grow across the education sector. The eight School 

Sports Partnerships have now established their work programmes and 

the 2008 PESSCL figures show the amount of young people involved in two 

hours high quality PE and school sport exceed that national PSA target. This 

is a real achievement as two years ago the county was 3% below the national 

target. This year will see continuing challenges for the education sector, a 

new secondary curriculum and a substantial review of the primary curriculum 

will both lead to PE reflecting on the learning in which young people 

are involved. 

Achievements 

As part of the developments in Staffordshire this year, a group of teachers 

visited Canada to reflect on the teaching and learning differences between 

the UK and North America. The visit highlighted a growing link between 

key agencies to try to combat obesity something which the LAA group in 

Staffordshire is currently trying to accomplish. The level of facilities in 

Canada were impressive with sportshalls containing pull out seating areas, 

ice hockey arenas and health and fitness suites to accurately measure 

and support fitness. With Building Schools of the Future currently having a 

key stakeholder group in Staffordshire some of these experiences will be 

useful when we start to look at what flexible, modern physical education 

facilities might look like 

The key stage one Leap project has operated in over 170 schools reaching 

over 250 teachers. It has helped teachers to focus on the key areas of 

physical development and how young children can be supported by tying 

home/school learning together 

The Boys Expression and Communication in Staffordshire [BECS] project 

used the new secondary curriculum to challenge the use of dance in boys’ 

secondary education. Key dance artists were established on 8 school sites 

to work with male staff. The work culminated in a performance in Stoke at 

Victoria Hall Theatre, Hanley with over 200 boys participating 


As the county continues to reflect the importance of parents in young people’s 

physical activity choices, the work around key stage one is being further 

developed. After a pilot programme we will work with a number of schools 

to help parents support young people who might have early motor development 

issues. Movement libraries in schools will support this development. 

Following on from this work parents involved will be offered the chance to 

take a one day sports leader award to help them support delivery at their 

child’s school. This should help to support the push to the five-hour offer 

The school swimming service continues to undergo a substantial review 

and this year will see a number of pilot projects around how schools might 

plan for swimming delivery in different ways 

Things are moving quickly in the PE and school sport world and these are 

indeed exciting times. Well done to all those involved in Staffordshire, you 

really are making a difference to young people’s lives 


SCHOOL SPORT PARTNERSHIPS 

CASE 

STUDY 

Cannock and Rugeley 

SCHOOL SPORT PARTNERSHIP 

PIPPA MORRIS | Assistant Partnership Development 

Manager 

tel 07817 582 197 

email phillippamorris@hotmail.co.uk 

CANNOCK AND RUGELEY SSP LEADERSHIP ACADEMY 2009 

Leadership Academies form part of the Step into Sport programme for young people. Cannock and Rugeley SSP launched its Leadership 

Academy in January 2009. The academy provide opportunities for students from year 11 to year 13 to further develop their skills 

and involvement in the planning and delivery of sports festivals and their management and delivery of after-school clubs, activities 

and competitions. Students were selected to become members of the academy as a result of their enthusiasm for PE and commitment 

and involvement in Sports Leadership and Volunteering activities at school. 

OBJECTIVES 

The main objectives of the Leadership Academy are to raise the profile of leadership and volunteering across the partnership and to 

create opportunities for young people to develop their leadership skills. This workforce of young leaders can then go on to support the 

5 hour offer for other young people. The Leadership Academy aims to increase the quality, quantity and diversity of young people 

engaged with sports leadership and volunteering. It is also hoped that the young leaders themselves will become more responsible, 

confident and skilled young people. 

ACHIEVEMENTS 

Leadership Academy evening 12th February at Rugeley Leisure Centre attended by Sporting Champion Adam Whitehead. Leadership 

Academy Conference 26th March - triple partnership event, Cannock and Rugeley, South Staffs and Burntwood and Lichfield SSPs. 

Sporting Champion Andy Sinton attended the day. Leaders took part in a variety of workshops and achieved a bolt-on award in either 

sportshall athletics, tag rugby, tri-golf or tag rugby. 


CASE STUDY 

CASE STUDY 

Newcastle-under-Lyme 


CARL INSKIP | Partnership Development Manager 

tel 01782 296 506 

email cinskip@ccsc.staffs.sch.uk 

South Staffordshire 


ERIC FIELD | Leadership Academy 

Co-ordinator 

tel 01922 416 024 / 07908 538 168 

email ericfield50@hotmail.co.uk 

HOCKEY BOOST 

Newcastle-under-Lyme School Sport Partnership has been working with 

Newcastle-under-Lyme High School to promote hockey in the local area. The 

aim was to promote hockey and ensure that there was high quality lessons 

delivered in schools across the Partnership. An afternoon workshop was arranged 

for teachers, assistants and/or coaches. This session was available to 

all schools. The afternoon was structured into 4½ hour modules including, 

drills, umpiring and officiating, small sided games and progressions from basics 

to lessons. This was a huge success with 10 teachers attending the afternoon. 

As a follow on from the afternoon, those teachers that attended took 

their knowledge back to school to begin to implement within lessons. To monitor 

and promote the work that had been continuing in the schools, a taster day 

was arranged at Newcastle-under-Lyme High School. All schools that took 

part in the teachers’ training afternoon were invited. 

Schools brought ten year 9 boys that do not play for a school team. These 

pupils were offered a coaching session in the morning and a mini tournament 

in the afternoon. This was a huge success! All pupils gained 

knowledge and enthusiasm through the day. Newcastle SSP is looking to 

organise a termly hockey event for year 9/10 boys. This is going to be 

discussed at the next School Sports Association meeting. We are also 

including hockey in our future Partnership Games. 

OBJECTIVES 

• To promote hockey within the area 

• Increase the number of teachers to deliver high quality lessons 

• Engage those boys that do not play in a school team 

• Form a sustainable link with Newcastle SSP and Newcastle-under-Lyme 

High School 

ACHIEVEMENTS 

• Teachers are more confident to deliver hockey lessons during curriculum time 

• Increased the interest of hockey in the local area 

• Engaged non-team players 

• Formed strong links with Newcastle-under-Lyme School 

• Providing high quality hockey in curriculum time and trying to arrange 

competitions between schools 

SOUTH STAFFS LEADERSHIP 

ACADEMY 

South Staffs School Sport Partnership began 

their Leadership Academy in the autumn term of 

2008. The Partnership planned a series of events 

for Years 10-13. At the first event in October 2008 

a conference for 24 Year 11 students from the 

Partnership’s 6 High Schools at Wightwick Hall 

Special School was held and covered new skills 

- Skipping and Level 1 Sportshall Athletics (as a 

bolt-on award). In December 2008 a Young Ambassadors 

Conference involving 13 Young People 

from Years 10-13 was held at Cannock Cricket 

Club with the purpose of developing positive role 

models across the 6 families of schools. In 

March, 3 School Sport Partnerships ( South 

Staffs, Cannock and Rugeley and Lichfield) 

joined forces at Rugeley Leisure Centre to develop 

the work of 60 Year 12 Leaders who have 

been working in sports clubs through the Step 

into Sport scheme. 

OBJECTIVES 

• To further ‘train and develop’ young leadership 

skills across the Partnership 

• To provide positive role models for young people 

• To develop a volunteer force within local sports 

clubs 

ACHIEVEMENTS 

Students have enjoyed all of the days. They feel 

privileged at being selected and achieved new 

skills which have been utilised throughout the 

School Sport Partnership (SSP) in competitions 

and events organised by themselves, the Competition 

Manager and their own schools SSCo. 



NIGEL THOMAS | Head of Sport and Exercise and 

Executive Board Member 

tel 01782 294 019 

email n.b.thomas@staffs.ac.uk 

Over the last year Staffordshire University has continued to provide the 

partnership with a crucial link to Higher Education, its students and its research 

expertise. This has helped to improve opportunities for our current 

and future workforce and provide an evidence base from which the partnership 

has benefited. For example, as identified in the literature review carried 

out last year for SASSOT, participation of black and minority ethnic 

(BME) groups is of significant interest to the partnership and its community. 

Culture, stereotypes, and access are often cited as barriers to participation 

and initiatives to ameliorate these are common place, however, the overall 

impact of these is under researched. Staffordshire University will now identify 

and recommend the interventions most likely to benefit Stoke and Staffordshire’s 

BME communities. 

Achievements 

Produced a review of selected academic and industry based research that 

has the potential to influence the sport and active recreation agenda in 

Staffordshire 

In partnership with key partners identified and trained students to support 

the delivery of local sports programmes (e.g. training students to deliver 

multi-skills coaches) 

Hosting the Coaches Conference in October 2008 for over 100 delegates 

In partnership with various local and national partners, running our first 

Careers in Sport Conference with over 150 delegates (Feb 09) 

Providing partners with the opportunity to benefit from student placements 

for one day a week over six months 

Authored and contributed towards the Floor Target Action Plan for Physical 

Activity for Stoke-on-Trent City Council and the Primary Care Trust 

Supported the development of the Staffordshire and Stoke-on-Trent 2012 

Legacy Action Plan 

Supported the workforce development programme 

Increased the profile of SASSOT and the region via presentations and publication 

in regional and national media 


To provide evidence based recommendations to improve opportunities in Stoke 

and Staffordshire’s BME communities 

To continue to conduct research which identifies gaps in opportunity and provision 

To establish processes by which services offered by SASSOT are informed by 

evidence / best practice 

To support the delivery of the workforce development programme 

To more fully integrate the work of the partnership and the University; for the 

benefit of students, staff and the local community we both serve 


LINKS WITH PRIMARY CARE TRUSTS [PCTs] 

Increasing participation in physical activity promotes healthier lifestyles contributes to narrowing of health inequalities 

and can provide economic gains by reducing costs associated with physical inactivity. The three PCTs 

working across Staffordshire, South Staffordshire PCT, NHS North Staffordshire and Stoke-on-Trent PCT, have 

increasing levels of physical activity high on their agenda. Working with key partners involved in promoting participation 

in physical activity, CSPAPs including SASSOT are uniquely positioned to boost delivery of this agenda 

alongside sport. The Local Area Agreements include high level targets and delivery plans to achieve this aim. 

CASE STUDY 


PRIMARY CARE TRUST 

JO ROBINS | Senior Health Improvement 

Specialist - Obesity 

tel 01782 298 182 

email siu-ann.pang@stokepct.nhs.uk 

South Staffordshire Primary Care Trust is the West Midlands’ largest PCT, 

serving a population of 615,000. It is driven by 9 key strategic themes such as 

increasing life expectancy, patients in control of their health and working in 

partnership. Over the last year, the PCT has made a strong commitment to 

reducing health inequalities and improving the health of the population, by 

concentrating efforts on reducing the risks of cardiovascular disease. The Public 

Health Five Year Plan ‘Mind the Gap’ addresses the need to increase physical 

activity levels across the PCT area and sets out key actions to achieve this. 

HEALTH FIT 

Health Fit aims to increase the physical activity 

levels of adults with lifestyle/health risks 

and contribute towards improved health and 

wellbeing. 

OBJECTIVES 

• Identify adults who may benefit from physical 

activity within primary care 

• Provide motivation and behavioural support 

through Health Trainers/Lifestyle Advisors 

• Work with local partners to develop new and existing 

sport and active recreation opportunities 

• Monitor and evaluate the programme 

ACHIEVEMENTS 

• Directory of activities across all localities in 

place 

• 100+ participants since launch in September 

08 

• Strong local partnerships, with discounts 

offered at leisure centres 

• New partnerships formed with private and 

voluntary providers 

Achievements 

Development of Public Health Five Year Plan, getting 44,780 more people 

active in the next 5 years, targeting priority groups 

Launch of lifestyle services including ‘Health Fit’, which aims to increase 

the physical activity levels of adults with lifestyle/health risks through the 

provision of appropriate, accessible and attractive sport and active recreation 

opportunities 

Development of strong local partnerships in the development and delivery 

of PCT programmes e.g. Health Fit and Exercise on Referral 

Development of a PCT wide adult obesity strategy, highlighting the importance 

of physical activity on weight loss and links weight management services 

to appropriate physical activity provision 

PCT representation on the SASSOT Executive Board, enabling a coordinated 

approach to physical activity 

Development of Staying Healthy Strategy, including physical activity as a key 

component of primary prevention 

Joint target for the LAA NI8 to increase adult participation in sport and physical 

activity 


Further development of Health Fit 

Commissioning of exercise on referral scheme 

Commencement of the Rural Care Pathway Pilot in partnership with PAN – WM 

Roll out of the cardiovascular disease management programme in primary 

care incorporating physical activity 

Development of healthy workplace initiatives, including physical activity 


CASE STUDY 

North Staffordshire NHS 

01 

JACQUELINE SMALL | Head of Health Improvement, 

Public Health Directorate 

tel 08456 026 772 ext.1523 

email jacqueline.small@northstaffordshire.nhs.uk 

02 

NHS North Staffordshire’s Public Health - Health Improvement Team has 

commissioned a range of Health Improvement programmes which aim to 

provide new capacity for physical activity and healthy lifestyle initiatives and 

expand existing programmes. In line with the NHS North Staffordshire’s 

“Staying healthy” strategy priorities to tackle local health inequalities, the 

programmes prioritise delivery in our priority wards areas where rates of 

ill health and healthy life years fall below the average. 

Achievements 

Supporting people to stay healthy by keeping active and maintain a healthy 

weight is a key focus of our work. During 2008 we have developed, commissioned 

and implemented a range of services to enable this to happen. Here are 

some examples of the lifestyle services that we have put in place; 

MEND WEIGHT MANAGEMENT 

PROGRAMME (MIND, EXERCISE, 

NUTRITION AND DO IT!) 

The MEND programme provides 10 weeks of fun 

family based nutrition and physical activity sessions 

for children who are over their healthy 

weight. It is being provided across Newcastle 

under Lyme by Time 4 Sport and Staffordshire 

Moorlands by Parkwood Leisure. 

OBJECTIVES 

To support children aged between 7-13 years 

who are over their healthy weight to obtain a 

healthy weight. 

ACHIEVEMENTS 

• Two initial programmes ran between January 

and March 

• 17 families entered into this programme and 

14 families completed the programme 

• All children in the programme had moved 

towards their healthy weight by the end of 

the 10 weeks 

• All children on the programme really enjoyed 

the fun interactive sessions. 

01 Foreground from left: Caitlyn Hogan, Katy 

Ross, Kavanagh Bailey and Quianyun Liang 

On the wall from left: Cameron Bailey, Ashley 

Cartwright and Harvey Cross with them is 

climbing instructor Rhiannon Pitchford and 

trainers Kev sanders and Mike Wilcox 

02 Recipients Kaitlyn Ross, Kavanagh Bailey, 

Cameron Bailey, Caitlyn Hogan, Harvey 

Cross, Ashley Cartwright and Qianyum Liang 

and trainers Wayne Glover, Kev Sanders and 

Mike Williams. 

A Health Trainer Service; 13 Health Trainers have been recruited within the 

area. This is a new outreach community based service targeting the priority 

wards and providing help for adults to plan healthy lifestyle change with 

ongoing support, and access to local health improvement programmes, 

including programmes to be more active 

A peer led walking scheme to coordinate the development of the peer led 

and independent walking infrastructure across North Staffordshire 

Healthy Walks information pack outlining new health walk routes in Newcastle 

under Lyme priority ward areas and 12 new signed and graded walking 

routes in Newcastle, Leek and Biddulph 

A library based pedometer loan scheme 

Green exercise facilities; these are currently being developed and will include 

a community garden and allotments in Biddulph and Newcastle and 

a community development project in Apedale Country Park 

The MEND weight management programme for children and a range of 

targeted sporting activities for children and young people to develop their 

skills in boxing, football, dance, multi skills and swimming 


Formal launch (May 2009) of the Health Trainers Service – developing the 

client base and awareness of the scheme to support physical activity /obesity 

targets 

Developing physical activity care pathway to provide clear referral pathways 

and protocols for clients entering NHS services, to graded community 

based activities 

Further development of activity to support the falls prevention care pathway 

via “Active in Age” and tai chi programmes 

Review, enhance and rebrand the “Go 5” Exercise Referral scheme and 

standardise delivery across North Staffordshire 

Expand the current child weight management programmes and increase the 

provision of and access to sporting and physical activity opportunities for young 

people across North Staffordshire working with Staffordshire Moorlands Community 

Activity Network and Newcastle under Lyme Community Sport and Activity 

Network Agreement includes the indicator NI 8 adult participation in sport 

and the PCT is the designated delivery lead within the improving health cluster. 

Delivery plans will be developed in conjunction with the PCT. 


CASE STUDY 


PRIMARY CARE TRUST 

SIU-ANN PANG | Senior Health Improvement 


tel 01782 298 182 


Over the last year the focus has been translate the Floor Target Action 

Plan (FTAP) for physical activity recommendations into commissioning intentions 

and securing investment. 

As a result NHS Stoke on Trent has commissioned two work streams: 

WEA: CHEST PROJECT 

In the last 12 months NHS Stoke on Trent commissioned 

the Worker Education Association 

West Midlands to offer physical activity opportunities 

to adults with a BMI>25 with a focus on 

Black and Minority Ethnic Groups (BME) with diabetes. 

Although wider groups were not excluded. 

The initial ‘exercise in the community’ model was 

adapted from the Tandustri project in Dudley to 

offer free and culturally appropriate physical activity 

sessions for adults in Stoke on Trent. 

OBJECTIVES 

• To offer and provide tier level culturally appropriate 

specialist support to BME communities, 

particularly those who are sedentary. 

It is also suitable for beginners as-well as advance 

learners to ensure progression 

• To signpost learners to additional services and 

opportunities whether as part of the WEA adult 

education programme or to other providers 

e.g. healthy walks, weight management 

ACHIEVEMENTS 

• 500 beneficiaries engaged of which 300 were 

new participants 

• 86% of beneficiaries maintained or lost 

weight with an average weight loss of 1.6kg 

from attending the 10 week programme 

• 29 CHEST programmes delivered across 13 

locations across the City e.g. Sikh Temple, 

Children Centres, Libraries, Youth Centres 

and Day Care Centre for adults with learning 

difficulties but accessed by Asian ladies 

• Personal development and lifestyle changes 

among beneficiaries e.g. feeling more confident 

about themselves and improving awareness of 

the importance of taking regular exercise 

• Improved community cohesion as people from 

different ethnic/cultural backgrounds have come 

together to share expectations and experiences 

of health education and improve their health 

Federation of Stadium Communities to roll out phase 2 of the of the Healthy 

Walks programme across Stoke on Trent with the target of reaching 1000 

sedentary beneficiaries in the first year (2009 to 2010). This follows the 

development of 20 ‘closer to home’ self led walking maps and training a 

pool of 100 volunteer walk leaders. 

Community development workers for health to focus on healthy urban planning, 

physical activity and health eating in 3 particular neighbourhoods with 

enhanced evaluation being conducted by Staffordshire University. 

Achievements 

Key achievements over the last year include: 

Strategic alignment to PCT’s World Class Commissioning Plans to ensure 

continuous high profile of the issues beyond the life of the Local Area Agreement’s 

NI08 indicator 

Stoke on Trent’s FTAP physical activity cited as a good practice case study in 

the Department of Health’s National Physical Activity Strategy ‘Be Active Be 

Healthy’ 

Stoke on Trent presented its experience and learning on the FTAP physical 

activity at the Regional launch of the National Physical Activity Strategy organised 

by Physical Activity Network West Midlands (PANWM) 

NHS Stoke on Trent has been developing with a provider to deliver a webenabled 

pedometer scheme in collaboration with Stoke on Trent City Council 

to support at least 7000 to be more active via walking. Launch of the staff 

wellness scheme will be from April/May 2009 


Phase in and scale up Healthy Walks programme across the 20 wards in 

Stoke on Trent targeting at least 1000 sedentary adults 

Commission feasibility study of parks, greenspaces and allotments to 

scope possibility of outdoor gyms, trim trails across the 5 neighbourhood 

areas 

Commission market research and communication proposal align to better 

gain insights of adults who are sedentary, particularly those who currently 

do ‘zero’ activity a week 

Launch of the web-enabled pedometer staff wellness scheme by the PCT 

and the City Council 

Commissioning WEA exercise in community to continue for a further year 

with a focus in targeting sedentary adults and adults with a BMI>25 from 

the Black Minority Ethnic Groups 


LINKS WITH 2012 OLYMPIC AND 

PARALYMPIC GAMES 

London 2012 presents a fantastic opportunity to promote participation in sport and build a lasting legacy for the 

development of sport across the country. Staffordshire and Stoke-on-Trent are determined to make the most of 

these opportunities. 

CASE STUDY 

01 

CHRIS KIRKLAND | Staffordshire and Stoke-on-Trent 

Co-ordinator for the 2012 Games 

tel 01785 854 595 or 07773 791 118 

email chris.kirkland@staffordshire.gov.uk 

The last 12 months have been a very exciting time in the build up to London 

2012. The Beijing Olympics and Paralympics and the success of British 

athletes was inspiring and helped us imagine what it will be like to have the 

Games on our doorstep. Staffordshire and Stoke-on-Trent is encouraging 

partners to make this vision a reality through the delivery of our Legacy 

Action Plan for the 2012 Games. 

There are already opportunities to get involved - we are encouraging people to 

get active through the People Dancing programme, Community Games and 

free swimming, asking schools to sign up to the London 2012 Get Set Education 

programme and inviting cultural and sporting organisations to take part in 

the Cultural Olympiad, including the annual London 2012 Open Weekend. 

‘OUR GAMES’ STORY’ 2009-10 

MOBILE MUSEUM EXHIBITION 

The new exhibition, ‘Our Games’ Story’, is featured 

on each of the three vehicles, but featuring 

sections specifically geared for each partner. 

Therefore our vehicle features Staffordshire and 

Black Country Olympians and Paralympians, 

past present and future, as well as opportunities 

to take part in the Cultural Olympiad in Staffordshire. 

As well as a schools pack, activities and 

handling materials, this exhibition includes 

reminiscence resources for elderly users in care 

homes and day centres. 

02 

OBJECTIVES 

To take two teams with support coaches to 

train and play in the Noordwijk area of Holland 

Provide 6 hours of additional coaching and 3 

matches per age group against Dutch club 

teams. To develop team spirit and to encourage 

boys from different clubs to interact and 

work together in a competitive environment 

ACHIEVEMENTS 

The high quality of the exhibition is reflected 

in its success in applying for the London 2012 

‘Inspire Mark’, one of only three projects in 

the West Midlands to be awarded during the 

first round of applicants. 


Achievements 

The second Staffordshire and Stoke-on-Trent 2012 Conference was held 

on 26 February 2009 and the sub-regional Legacy Action Plan was launched 

(www.staffordshire.gov.uk/2012). 

The Museum on the Move ‘Our Games’ Story’ exhibition was launched on 10 

March and research has discovered 120 Olympians and Paralympians with links 

to Staffordshire and the Black Country dating back to the 1900 Paris Games. 

Trentham Lakes was added to in the London 2012 Pre-Games Training Camps 

Guide (www.london2012.com/trainingcamps) for Paralympic Rowing. 

Staffordshire County Council awarded funding to 27 young athletes through 

the Young People’s Sports Grants scheme. 

Lord Sebastian Coe visited Stafford Sports College and St. Peter’s High 

School in Stoke-on-Trent to see some of the examples of good practice and 

meet some of the areas potential Olympians and Paralympians. 

Every local authority in the sub region held an event to mark the Olympic 

Handover to London on 24 August and 58 schools took part in the Paralympic 

Handover on 17 September 

Staffordshire and Stoke-on-Trent held 12 events for the London 2012 Open 

Weekend, which was the launch of the Cultural Olympiad on 26-28 

September 2008. 

Stoke-on-Trent hosted the finish for Stage 4 of the Tour of Britain cycling event. 

25% of the schools and colleges in the sub region registered on the London 

2012 Get Set Education Programme (www.london2012.com/getset). 

Four ‘Prepare for 2012’ business workshops were held for local companies 

to raise awareness of contract opportunities related to the Games. 

8 local authorities in the sub region have registered to participate in the 

Government’s Free Swimming Programme. 


Support the development of a dance strategy for the sub region and coordinate 

the enhanced delivery of opportunities in dance through the People 

Dancing Programme. 

Develop Community Games - two new Community Games events are taking 

place during National School Sport Week – Haywood High Community 

Sport and Health Festival and the Oakamoor and South Moorlands Games. 

Cannock Hockey Club will host three test matches between 

England and Pakistan between 28 June and 4 July with a view 

to discussing the potential use of the facility as a Pre-Games 

Training Camp for London 2012. 

A team of young people from across the 

sub region will be recruited as 2012 Get 

Set Leaders to support the engagement 

of young people in their area in 

opportunities and activities inspired by 

the 2012 Games. 

Increase the number 

of schools and colleges 

registered on the 

London 2012 Get Set 

Education programme 

and encourage them 

to apply to join the Get 

Set network. 

03 

01 Alex Nelson, Olympic sprinter from Stoke-on- 

Trent, views the Staffordshire ‘Our Games’ 

Story’ Museum on the Move exhibition. 

02 Seb Coe meets Stafford and Stone Young 

Ambassador Ali Browning 

03 City of Stoke Gymnastics Club perform a 

display at the 2012 Conference 

04 Pupils from St. Peter’s Primary School in 

Caverswall prepare for the Paralympic 

Handover 

04 


CASE STUDY 

Competition Managers 

ALF PRIOR | Senior Competition Manager 

tel 07525 052 306 

email apriorscm@btconnect.com 

The Staffordshire team comprises of 5 Competition Managers line managed 

by a Senior Competition Manager. The team are an integral part of the School 

Sport Partnership network and take the lead in working towards the government’s 

ambition of ‘creating a world class system for competitive school 

sport, which will provide opportunities for all young people, contribute to the 

5 hour offer and provide pathways to support the development of talent’. 

Achievements 

The Competition Manager team have been involved in planning, running 

and assisting with competitions that have involved in excess of 10,000 

young people since September. 

The establishment of a County plan for inter school competition. 

The establishment of a Calendar of County events. 

The development of new competitions as requested by young people e.g. 

trampolining. 

The integration of the 5 Competition Managers into the School Sport Partnership 

network. 

PARTNERSHIP GAMES 

Partnership Games are multi sport events 

targeted at Key Stage 3 pupils who do not normally 

get the opportunity to represent their 

school. 

OBJECTIVES 

• To provide opportunities for ‘non team’ players 

to be involved in inter school sport 

• To motivate more young people to become 

actively involved in PE and School Sport either 

as performers or leaders 

The engagement of School Sports Associations in the planning of calendars. 

The development of a menu of leadership opportunities. 


To increase the number of schools taking part in National Governing Body 

priority competitions. 

To increase the number of young people taking part in regular inter school 

competition. 

To develop a web based menu of virtual competitions. 

To increase the number of alternative competitions. 

ACHIEVEMENTS 

• Over 2,500 new young people across 4 School 

Sport Partnerships have been involved in inter 

school sport 

• Schools have reported that participating pupils 

have been more motivated in curriculum PE 

• Over 200 Leadership opportunities have been 

created 


SPORTS 

This section will provide an account of achievements for Athletics, Badminton, Cricket, Football, 

Hockey, Netball, Rugby Union, Swimming, Table Tennis, Tennis and Volleyball. 

Athletics 

CATHERINE PENDLEBURY | Athletics Development 

Officer, England Athletics c/o Nick Robinson 

tel 07803 671 970 

email nrobinson@englandathletics.org 

Athletics continues to thrive in Staffordshire with huge steps taken in the past 

twelve months through the excellent relationships with School Sport Partnerships 

and clubs. Sportshall athletics in schools has been taken to ‘another level’ 

with fantastic development across the County in schools. Competition in 

sportshall athletics is now taking place for both primary and secondary age 

athletes providing a pathway to Staffordshire’s excellent athletic clubs. This 

development is due to a considerable amount of planning from School Sports 

Partnerships, Competition Managers, Athletics Clubs and Sportshall Associates 

all of whom I thank enormously. It has been very exciting to be a part of what is 

now an established and successful development for athletics. 

Outside of sportshall athletics, Staffordshire athletics clubs have been providing 

athletes with outstanding opportunities in their communities and their athletes’ 

performance at competitions reflects this. Clubs are also continuing to provide 

athletic opportunities for the non-competitor with Jog England and similar 

programmes thriving. As always it is a pleasure to work with such dedicated 

individuals who volunteer to make this all possible. Many thanks. 

Achievements 

Washland Women Road Running Club achieves Clubmark status 

Continued successful County Athlete Performance Squad (CAPS) 

County Schools Sportshall Competition for primary and secondary schools 


To develop and support school / club links (particularly from school 

sportshall competitions) 

To build on Staffordshire sportshall league 

Establishment of Athletics Network in Staffordshire 

Development of Elevating Athletics in schools 

To continue to support clubs who have achieved or are working towards 

Clubmark status 


01 

Badminton 

CHERYL WHITTINGHAM | Badminton Development 

Officer, Badminton England 

tel 07967 588 996 

email cherylwhittinghambdostaffs@googlemail.com 

At the end of October 2008 Cheryl was appointed as the new Staffordshire 

Badminton Development Officer replacing Matt Hanson who is now coaching 

the junior New Zealand squad. Since Cheryl’s appointment she has continued 

with Matt’s work and has developed more opportunities for the Sport across 

Staffordshire and Stoke on Trent. Since Cheryl has been in post Gail Emms 

retired from the Sport but is now the Badminton England ambassador. 

Achievements 

02 

Dominies achieved Premier Club, Kingswinford Achieved Performance 

Centre, East Staffs Achieved Performance Centre, Potteries working towards 

Performance Centre, Biddulph High School working towards Premier 

School and Paulet working towards Premier School 

Successful Badminton Bonanza held in East Staffs with over 100 participants 

3 primary schools and 3 secondary schools invited to attend development 

day at the All England 

UKCC Level 1 Course and Level 2 course booked 

3 Badminton Junior Helper Award Courses run in schools 

Young Officials Award – being planned for summer term 

Badminton Familiarisation Course - being planned for summer term 

Bisi Disability Festival held with 3 Special Schools taking place - continued 

with coaching afterwards and Juniors Clubs to be set up 

Women and Girls coaching in East Staffs 

Stoke - Sport Unlimited - extra sessions in South Stoke from Jan 09 till Dec 09 

03 

National Inter School Competition - St Joseph’s key stage 3 boys went to 

Centre Parcs to represent West Midlands 

More coaching opportunities throughout the county 

Staffs Junior County U17 squad come 12th in the Inter County Tournament 

held at Nottingham University. A total of 40 counties entered 

No Strings Badminton held in East Staffs 

01 ICT Team - U17 - Came 12th in the Inter 

County Tournament. 

02 St Joseph’s School - Represented West 

Midland - Key Stage 3 Boys at the Nationals. 

03 Comic Relief Marathon - raising over £700. 

Thanks to the following Supporters:- 

Staffordshire Cobblers, Hawksworth Graphics, 

Glennan’s, Uttoxeter Badminton Club, 

Dimension 3, Development Officer - 

Cheryl Whittingham, Badminton England 


Comic Relief - 24 hour Badminton Marathon raised over £700 

Badminton successful in taking part in the Staffs and S-O-T Special Schools Festival 


Identify 2 or 3 community badminton networks across Staffordshire 

Set up ‘play and pay’ sessions in each Community Badminton Network [CBN] 

Set up girls’ and women’s sessions in each CBN 

Deliver 2 ‘badminton bonanzas’ 

Engage more schools/SSPs to enter the National Inter School Competition 

Develop more coaching opportunities across the county 

Create new junior clubs across the county with potential links to adult clubs 

More tournament competitions to be run across the county and clubs to be 

made aware of these 

Support the establishment of premier clubs - performance centres 

Deliver a county coach education programme which meets the needs and 

serves the needs of the CBNs

CASE STUDY 

U13 DEVELOPMENT GROUP 

COMPETITION 

Staffordshire Cricket further enhanced its Player 

Pathway through piloting an u13 Development 

Group Competition. Each of the eleven Cricket Development 

Groups (CDGs) across the county, which 

are made up of club representatives, local authority 

and school sport representatives, formed a squad 

from players nominated by their clubs who were 

not current members of the county u13 age group 

squad. The squads would play a minimum of four 

games at which county coaches would attend to 

‘talent spot’. Those players identified as the best 

performers were given the opportunity to play in 

two matches against the current County Age group 

players. These games were used as Performance 

based trial matches for talent selection for the following 

season’s Under 14 County Age group squad. 

Players who were not able to be part of this selection 

process could then be nominated (using the 

Staffordshire Cricket Nomination Form) to the 

County Age Group Coach for consideration for inclusion 

in the Winter Squad. 

OBJECTIVES 

The objectives of the competition were to enable 

Staffordshire Cricket to monitor and identify talent 

from a greater pool of players than those already 

linked with county age group cricket. The 

competition would provide opportunities for 

those players who may have previously fallen out 

of the county pathway or were late developers 

within the game. Clubs were asked to nominate 

players who were not already county players to 

attend a series of trials and coaching sessions to 

enable CDG squads to be selected and play in a 

number of trial games. County age group coaches 

would then attend the trial games and select 

those players who demonstrated potential to become 

county players in next season’s u14 age 

group. These players would then be invited the 

county u14 winter net programme. 

ACHIEVEMENTS 

As with any new initiative there were a number 

of teething problems but great credit goes to the 

CDGs who worked hard to run trials and coaching 

sessions. The u14 age group coach and manager 

were highly impressed by the quality of 

their trialists. Manager Nick Jelfs commented, 

“I believe it was a very worthwhile exercise. The 

standard at the initial sessions (approx 40 trialists) 

was the highest I have experienced. All the 

trialists were of good level and deserved to attend 

a county session. From our initial sessions 

we cut the squad to 20 for winter sessions, 6 of 

whom came through the development programme. 

We have now chosen our County 

squad of which 2 came through the programme.” 

Cricket 

JASON BRITTON | Cricket Development Manager 

Staffordshire Cricket 

tel 07827 307 745 

email jason.britton@ecb.co.uk 

Staffordshire Cricket has enjoyed another excellent 12 months. The county 

has seen a number of organisational changes with a new Chair in Gerald 

Williams and a new Cricket Development Manager in Jason Britton. The 

end of September saw the closure to cricket’s 12 month operating period 

with Staffordshire Cricket achieving its targets in the ECB’s Improvement 

Panning Process having met its conditions to ensure receipt of our full performance 

related funding. 

Achievements 

In the 12 months to September 2008, Staffordshire Cricket has seen continued 

increases in key areas of improvement; participation in the game 

of cricket has increased by 5%; the number clubs achieving Clubmark accreditation 

has increased by 8%, club membership has gone up by 13% 

and volunteer roles have increased by 19% 

Completion of Staffordshire Cricket’s Facilities and Workforce Strategies 

Agreement with Staffordshire University to support the Emerging Players 

Programme (EPP) 

Partner satisfaction survey undertaken and formulation of the 2008-09 Improvement 

Planning Process 

4-year kit sponsorship with Fearnley Cricket 

Over £80,000 into Staffordshire clubs from the ECB’s Go-Green and Small 

Grants funds 


Delivery against the ECB Improvement Planning Process – qualitative targets 

of improvement to communication, governance and equity 

Deliver 13 Chance to Shine Projects including one into the county’s special 

schools 

Deliver special schools and girls’ academy projects with support from 

Sport England’s Community Investment Funding 

Roll-out development group competition at u13 and u14 age groups 

01 

01 Staffordshire Cricket’s Emerging Players Programme (EPP) cohort. 

Back row L-R Lewis Jelfs, Greg Chance, Chris Beech, and Richard 

Brazier. Front L-R James Middleton, Jack Warren, Greg Massingham. 


STAFFORDSHIRE 

FOOTBALL ASSOCIATION 

LIMITED 

Football 

ANDY WESTON | County Development Manager 

Staffordshire FA 

tel 01785 256 994 

email andy.weston@staffordshirefa.com 

This year has seen the delivery of the first year of our strategy. The Staffordshire 

FA’s strategy sets out the vision, key priorities and targets for investment 

into grassroots football from 1 July 2008 until 30 June 2012. Our strategy 

contributes to the delivery of The FA’s National Game Strategy over the 

next four years. To enable us to deliver the strategy successfully we have recruited 

5 new members of staff, plus we also are delighted to host a FA Tesco 

Skills Team who is working in a number of school sports partnerships. 

Achievements 

Implementation of new four year strategy 

17 Leagues signed up to deliver the Respect programme 

Creation of Staffordshire Ability Counts League at U14,U17 and adult age groups 

Launch of Female Coach Mentoring programme 

Launch of Charter Standard League programme 

Paul Agnew of Whittington FC winning West Midlands Coach of the Year 

Wolstanton High School girls u14’s winning the inaugural regional Futsal 

tournament 

Successful young leadership programme implemented, 53 young leaders 

involved 

Two new Girls Coaching Centres launched in Newcastle and Stoke 

Successful Centre of Excellence fixture programmes completed for both 

Girls and Disability 


Fully implement Respect programme 

Deliver new age appropriate coaching courses 

Support the Building Schools for the Future programme and to promote 

increased community access to school sites 

Identify, deliver and support a comprehensive inclusion programme for all 

communities 

Increase the percentage of people that state the FA are leading the game 

effectively 


CASE STUDY 

01 

Hockey 

JAMIE FLEET | Hockey Development Officer Derbyshire, 

Leicestershire, Nottinghamshire and Staffordshire. 

England Hockey 

tel 07718 980 510 

email jamie.fleet@englandhockey.org 

England Hockey continues to increase its strong base of coaches by 

running coach education courses in the area, training coaches and assistant 

coaches in line with the UKCC framework. We continue to work with clubs 

to become accredited through our clubsfirst programme and consequently 

develop school-club links to ensure we provide opportunities across all age 

groups. We have also begun introducing our new junior hockey game called 

quicksticks throughout the country. 

Achievements 

STAFFORDSHIRE JAC 

HOLLAND TOUR 2009 

A group of Staffordshire coaches discussed 

late in 2008 about taking a tour to Holland of 

boys from the JDC’s and JAC’s at Easter. 

Plans were drawn up and we began to invite 

boys early in 2009. 

OBJECTIVES 

• To take two teams with support coaches to 

train and play in the Noordwijk area of Holland 

• Provide 6 hours of additional coaching and 3 

matches per age group against Dutch club 

teams. To develop team spirit and to encourage 

boys from different clubs to interact and 

work together in a competitive environment 

ACHIEVEMENTS 

34 players from 3 clubs formed 2 x 17 boy’s 

squads from 13 to 18 years of age. 3 level 2 

coaches, 2 level 1 coaches and a first aid and 

welfare officer supported the teams who began 

their tour with a very early start on Easter 

Monday. Bright sunshine blessed the tour 

during the week and the boys relaxed in their 

spare time in the local swimming pool or on 

the beach. Training sessions were fun and 

progressive. Matches were played against 

Roomburg, Alecto and HBS Bloomendal on 

Tuesday, Wednesday and Thursday evening 

with each team winning, drawing and losing 

one game each 

Everyone is waiting for next year’s tour which 

will again bring together boys from clubs 

across the county 

01 Staffordshire JAC in Holland before their game 

against Roomburg 

Further level 1 and level 2 courses were run, increasing the amount of 

qualified coaches in the area enabling clubs to develop young players both 

within schools and the club environment 

A level 2 fast track course is being run at Lichfield hockey club enabling 

approx 20 coaches to progress 

Staffordshire Hockey Development Group (SHDG) introduced and delivered 

the first two stages of the single system with Junior Development Centres 

(JDC) and Junior Academy Centres (JAC) being run for boys and girls from 

u12 upwards 

Staffordshire County U15 boys (JAC) were crowned Midlands Champions 

and finished 4th in the National finals at the end of March 

Cannock u15 boys finished runner up in the National finals held at 

Birmingham University 

Lichfield u13 girls are through to the National mini finals in May having 

been crowned Staffordshire and Midlands Champions 

In addition to the school-club links agreed with Lichfield (3) and Leek 

we have seen Cannock men’s hockey club sign their first link with South 

Staffordshire recently 

Lichfield HC ran a quicksticks training course in March 

Cannock Hockey Club was identified as one of 12 Junior Regional Performance 

Centres across the country 

Staffordshire Junior Academy Centre visited Holland at Easter 


Run more coaching workshops including core skills, volunteer and leadership 

courses throughout the county 

Embed the ‘single system’ throughout the county providing a clear pathway 

for all junior hockey players through clubs, JDC’s and JAC’s 

Support clubs in the county to achieve Clubsfirst accreditation and develop 

new school-club links 

Continue to unite the hockey family by attracting people back to the sport 

and retaining more people in the sport 

Help our clubs and associations develop and thrive and promote enjoyment 

in all areas of the game 

Provide opportunities to more children, through our quicksticks programme 

to learn the fundamentals at early age and make the first step on 

our development pathway 


CASE STUDY 

01 

Netball 

EMMA WARREN | Regional Manager, England Netball 

tel 01902 518 752 

email carlyb@englandnetball.co.uk 

02 

2008/09 has seen the Staffordshire netball junior league and academies 

strengthen and grow. Both the Staffordshire junior netball development 

group and Staffordshire County Netball Association have been working 

hard to develop junior and adult netball not only for players but to also 

develop officials and coaches. 2008/09 saw the first time each school sport 

partnership was represented in the Staffordshire High Five Festival and 

it looks set to get better. With a 45% increase in Sport England funding 

for England Netball, the next four years are going to be an exciting time 

for netball. 

Achievements 

Increase in coaching workforce due to the Sport Across Staffordshire and 

Stoke-on-Trent Coaching Scholarship Scheme 

UKCC level one course at Staffordshire University 

Newcastle Town Netball Club are now Silver CAPS accredited 

28 teams competing in the Staffordshire Junior Netball League 

STAFFORDSHIRE COUNTY HIGH 

FIVE NETBALL FESTIVAL 2009 

The county high five netball festival, now in its 

seventh year, compromised of 20 primary 

school high five netball teams representing 

each school sport partnership across Staffordshire 

competing to become Staffordshire 

County High Five Champions. 

Boys and girls in years 5 and 6 participated in 

the festival, which showcased the best high 

five-netball talent in the county. 

OBJECTIVES 

• Young leaders who had achieved the young 

netball organiser’s award put their skills to 

the test with some officiating and scoring under 

the supervision of volunteers from the 

Staffordshire County Netball Association. 

ACHIEVEMENTS 

• Winners : St Mary’s, Cannock and Rugeley SSP 

• Runners up: Codsall, South Staffordshire SSP 

• Fair Play Award: Colwich Primary Cannock 

and Rugeley SSP 

• 30 Young leaders tested their new skills by 

officiating and scoring the matches. 

01 High Five Netball Young Leaders 

02 Sporting Champion, Sinclair Thomas paralympic 

bronze medallist in wheelchair basketball 

was guest at the event and provided a questions 

and answers session for all participants, 

teachers and supporters. 

Successful Back to Netball Project in East Staffordshire 

Another successful year for the Staffordshire netball satellites and academy 

with more athletes being recognised and having the opportunity to 

develop and compete at a regional and national level. 

Successful Staffordshire High Five Netball Festival 2009 with participation 

from each school sport partnership, 20 teams in total. 

Six successful young netball organisers courses co-ordinated throughout 

the school sport partnerships network 

New website for Staffordshire Netball www.staffordshirenetball.co.uk 


THE 10 – 1 - 1 VISION FOR ENGLAND NETBALL 

Netball 10 - We aspire to establish Netball as a top 10 participation sport 

in England 

Netball 1 - We aspire to establish Netball as the first choice for women and 

girls 

Netball 1 - We aspire to achieve and maintain Number 1 World ranking 

status 

STAFFORDSHIRE 

To continue to support clubs and schools in the county to deliver netball 

opportunities for youngsters 

Increase, develop and support the number of school / club links in Staffordshire 

Continue to support clubs who have achieved or are working towards the 

England Netball CAPS accreditation 

To co-ordinate “Back to Netball’ sessions across the county, accessible for 

women as an entry back into sport 


CASE STUDY 

Rugby Union 

TOMAS BARTRAM | Regional Development Officer, 

Staffordshire Rugby Football Union 

tel 07841 156 806 

email tombartram@rfu.com 

The Rugby Football Union Community Department were focused on the retention 

of players during the 2008-9 season. This is inline with our strategic 

plan and followed on from the recruitment campaign which was built around 

the interest generated from the Rugby World Cup, the previous season. To 

help achieve this objective, a national initiative called Play On was born; 

Play on was built upon the foundations of the Go Play Rugby campaign of the 

previous year. 

Locally, the professional and volunteer arm of the RFU have led the campaign 

with success and have built a strong network of people (coaches, refs, 

volunteers) who should help sustain the growth we have seen in our sport. 

Achievements 

The national campaign ‘Play On’ is primarily focused on sign-posting and 

retaining players as they leave one rugby journey to another i.e. from a rugby 

club to a university or vice versa. The Play On Campaign identified three areas 

where reductions in playing numbers occurs: 

The retention of players from school to FE/HE or employment 

The retention of players from graduation to employment 

Geographical relocation 

To combat this we have put in place a network of volunteers at local rugby 

clubs, universities and FE colleges who communicate with one another to 

ensure that a player leaving one area is welcomed to the next step. These 

volunteers are called Pathfinders. 

Leading on from the anticipated retention of players and increase in teams, 

we have had to think about developing the coaches who will be potentially 

coaching these teams, the volunteers that will help administer these teams 

and the referees that will help officiate the anticipated increase in fixtures. To 

help meet this object we have: 

PLAY ON - CLUB REFEREE 

RECRUITMENT 

This particular project offered club volunteers 

the opportunity attend one of three Entry Level 

Referee Courses across the county. There 

were a total of 24 subsidised places available 

to club members. 

OBJECTIVES 

The primary objective was to increase the 

number of qualified club referees therefore 

making for a more enjoyable and safer rugby 

playing experience. 

ACHIEVEMENTS 

Eventually, we qualified 20 club volunteers to 

the ELRA standard and received some very 

positive feedback on the project and the content 

of the course. 

Ran 2 Club Volunteer Coordinator Workshops focused on how a CVC can 

recruit more help at their club 

Ran 3 Entry Level Referee Qualification Courses to increase the amount of 

qualified referees at the local clubs 

Ran several Rugby Ready Courses throughout the county to up-skill the 

coaching workforce and qualify the coaching workforce 


Looking forward, the delivery team will continue to work closely with our key 

partners in the School Sports Partnerships and the Further and Higher Education 

Sectors. We will also be trying to accredit our community rugby clubs 

to the Clubmark Standard (Seal of Approval) and by combining the two objectives, 

sign post more young people to our local rugby clubs. 

We will also look to continue with the next 2 year strategic theme entitled 

‘People and Places’, which is focused on improving our rugby clubs facilities 

while trying to increase the number of referees, coaches and volunteers that 

these clubs have at their disposal. 


CASE STUDY 

YOUNG AQUATICS ORGANISERS 

COURSE 

The Young Aquatics Organisers course (YOA) 

is a new initiative this year provided by the 

Amateur Swimming Association. The course 

is designed to give participants the skills 

needed to run an aquatics event and the opportunity 

to use their skills in a supportive 

environment. The course was delivered in 

partnership with Lichfield Swimming Club 

and 10 young people aged 14–16 took part. 

Having completed the course work, the 10 

young people worked together to organise a 

‘timed swim’ for their local swimming club. 

The swimmers responded well to the newly 

qualified YOAs and the Club Coach was 

pleased with the results! 

OBJECTIVES 

To retain young people in sport, to widen their 

understanding of sport and to increase the 

number of volunteers in swimming. 

ACHIEVEMENTS 

• 10 newly qualified young volunteers supporting 

their local swimming club 

• These young people have now gone on to 

gain the ASA Time Keepers Award and are 

actively volunteering at other events 

Swimming 

DEBBIE DEANE | Regional Development Officer, 

Amateur Swimming Association 

tel 01527 517 508 

email debbie.deane@swimming.org 

This is an exciting time for swimming! From gold medal success at Beijing 

to the Government’s Free Swimming initiative for under 16s and over 60s, 

we have a host of activities to celebrate. West Midland Swimming, Staffordshire 

County Sports Partnership, local authorities and swimming clubs are 

all working together to ensure that everyone has the opportunity to access 

high quality provision whether they want to learn to swim, have fun in the 

pool or compete with the best in the country. We are particularly pleased 

with the enthusiasm shown by the young volunteers who took up the challenge 

provided by the local swimming development officer, Sheila McCleod. 

Achievements 

In partnership with Sport England, a full time coach has been engaged to 

support local clubs, coaches and swimmers. Nathan Hilton is currently delivering, 

regular, extra training sessions for 35 talented swimmers in the 

partnership. Coaches in all our clubs are working hard to ensure their swimmers 

have the opportunities to be the best they can be 

Coaches in the partnership have shown real commitment to training this year. 

20 candidates, from a number of clubs, have gained level 1 qualifications, 3 

have gained level 2 and I coach is currently in a level 3. Although some funding 

has been provided to access the courses, many of these coaches give up their 

time on voluntary basis to help their local clubs and community 

The number of accredited clubs continues to increase in the partnership 


A new County Swimming Co-ordinator for the Amateur Swimming Association 

will be appointed to work with all our clubs and partners to provide help 

and support in all aspects of swimming and associated activities. This will be 

a new ‘one-stop shop’ for swimming! 


01 

Table Tennis 

CHRIS NEWTON | Regional Manager 

English Table Tennis Association 

tel 07904 115138 

email chris.newton@etta.co.uk 

Table Tennis within Staffordshire is one of the strongest in the country. It 

has a high number of clubs and leagues that offer quality services to all. 

Many clubs have achieved Clubmark and are helping to support the bigger 

picture of sport within their local areas. The county schools competitions 

are starting to grow, thanks to the support from the new competition managers 

and dedicated Partnership Development Managers. A new table tennis 

centre in East Staffordshire will allow for the first time, regional events 

to be run in the county. 

Achievements 

Staffs schools table tennis competition continues to grow. The annual 

team competition attracted its biggest ever numbers, this was held at 

St Margaret Ward’s Catholic High School in Stoke on Trent. The annual 

individual competition attracted large numbers and included a qualifying 

event for East Staffs players which we hope to expand next year 

Started slowly to deliver UKCC course. The first Level 1 and 2 has been 

delivered in the county 

A purpose built table tennis facility opened in December at Robert Sutton 

Catholic Sports College in Burton on Trent. This has the capacity to house 

twenty tables and host major national competitions 

Several table tennis leadership courses have been run around the county 

to help bring more young volunteers into the sport 

A large number of clubs have now achieved Clubmark within the county, 

latest ones being Lichfield TTC and Robert Sutton School TTC 


Increase work with competition manager to establish local qualifying 

events for County Schools Competition 

Premier League for Sport Project - establish the programme around Stoke 

City FC 

Deliver more UKCC courses now they are firmly established 

01 The new table tennis centre in East Staffs 

A new NGB Whole Sport Plan has been approved by Sport England which 

will see major changes to NGB infrastructure and support to clubs and 

leagues 


Tennis 

KEITH CARDER | Tennis Development Manager, 

LTA - Shropshire and Staffordshire 

tel 01785 220 655 

email staffs@lta.org.uk 

2008/9 has been an interesting and challenging year for Staffordshire Tennis 

with many changes in all areas following a national restructure. Alison 

McDonald (Talent and Performance Co-ordinator) and I started working for 

Tennis Staffordshire at the start of 2008 and Martyn Rock (Director of Sport, 

Stafford Sports College) was elected as the new Chairman at the AGM held 

in January 2009. It is an exciting time for Tennis Staffordshire as we continue 

to deliver the Blueprint for British Tennis. 

Achievements 

Increasing the number of regularly competing juniors has been our number 

one priority this year. We now have doubled the number of juniors 

competing in comparison to this stage last year, this increase has been 

down to improving the quality and quantity of junior competitions 

Development of a network of key clubs that will be at the heart of all tennis 

activities such as junior coaching and competitions. The following three 

clubs in Staffordshire have achieved Tennis Clubmark - Burton, Draycott 

and Basford 

01 

We now have seventeen coaches with an Individualised Coach Development 

Plan and also run two coach forums during the year which has enabled 

us to update the coaches and provide important information on various 

subjects 

Two children from Staffordshire to attend a National Talent Identification 

Day and six key players that have been identified through Regional Talent 

ID days. They are being clustered together at performance clubs so that we 

have the best children all working together 


Continue to increase the number of regularly competing juniors 

Offer two club forums per annum 

Train up young people (aged 16 to 25) to run junior competitions 

Deliver UKCC 1, UKCC 2 and Tennis Leaders courses 

Increase the number of players who attend National Talent ID days 

Take tennis to the masses by a schools and park tennis programme 

01 Stuart Smith (LTA President) visits Burton 

Tennis Club 


CASE STUDY 

01 

Volleyball 

STUART JOHNSON | National Club Development Officer 

Volleyball England 

tel 01509 631 699 

email s.johnson@volleyballengland.org 

TAMWORTH VOLLEYBALL CLUB 

Junior Development Programme 

Tamworth VC is a long established successful 

volleyball club that competes at a local and regional 

level. In early 2008 they decided to develop 

a junior section of the club in order to allow 

young people to learn a new sport, develop 

and play in a quality assured environment. 

Through the hard work of the club’s committee 

and the formation of key partnerships the 

club has been able to set up a Junior Academy 

that began operating in October 2008. 

OBJECTIVES 

• Tamworth VC set out the following objectives 

for setting up a junior club section: 

• To engage the Tamworth SSP and other key 

partners to deliver volleyball inside and outside 

of the curriculum contributing towards 

the 5 hour offer 

• To attract funding to allow the club to put 

into place a development plan that would 

ensure the club had the capacity and structure 

to be able to deal with the new membership 

• To establish a junior club and facilitate competition 

at a local level with a view to progressing 

into regional festivals 

ACHIEVEMENTS 

• Successfully accessing an Awards for All 

grant of £9,000 

• Delivering a coaching for teachers course 

for 20 PE staff within the Tamworth SSP 

• Developing a Polish section on the club website 

to engage all sections of the local community 

• Achieving Volley 1 (Clubmark) accreditation 

Volleyball England has had another great year achieving all KPIs set out 

in the 2005-09 Whole Sport Plan and being successful in achieving an increased 

funding award for the delivery of the new Strategic Plan 2009-13. 

The Sport Across Staffordshire and Stoke on Trent area has also shared in 

this success with two fantastic volleyball clubs continuing to embrace and 

deliver the key outcomes of Volleyball England. 

2009 promises to be an exciting year for volleyball with new funding and new 

projects such as the Premier League 4 Sport project, which means Volleyball 

England are delighted to be working with SASSOT to deliver our common 

goals. 

Achievements 

Two Volley 1 Clubmark accredited Volleyball Clubs (Newcastle (Staffs) VC 

and Tamworth VC) who are both now working towards Volley 2 accreditation 

Tamworth VC successfully setting up a junior club section linking into a 

number of schools in the Tamworth SSP 

Tamworth VC facilitating a coaching for teachers’ award for the teachers in 

the Tamworth SSP to be able to deliver volleyball within the curriculum 

Newcastle (Staffs) VC along with the Newcastle SSP able to put in place 

funding to employ a full time coach to be able to deliver an extensive young 

people programme across Newcastle and North Stoke 

Newcastle (Staffs) VC being identified as the ‘hub’ club in the Premier 

League 4 Sport project and linking with Stoke City FC to begin to deliver 

Satellite Club activity across 4 SSPs with the aim of enabling more young 

people to access volleyball in a community club setting 


Facilitate Newcastle (Staffs) VC and Tamworth VC to achieve Volley 2 accreditation 

Deliver a successful first year of the Premier League 4 Sport project with 

Stoke City FC 

Engage new key partners including FE and HE institutes as well as building 

on existing partnerships with Staffordshire PDMs and SASSOT 

Full roll out of the Volleyball England Strategic Plan 2009-13 

• Increasing the membership of the club 

01 Teachers coaching course organised by 

Tamworth VC 


LOCAL AUTHORITIES 

Beyond the range of services and developments described throughout this report that affect all the local 

authorities, this section identifies a few examples of the partnership’s developments at a local level. 

CASE STUDY 

Cannock 

PAUL SMITH | Sports Development Manager 

tel 01543 462 621 

email paulrsmith@cannockchasedc.gov.uk 

The Sport, Active Recreation and Community Development Team are a 

small but dedicated group of officers who play a key role in tackling a range 

of social issues, providing a clear focus on specific areas of development. 

Our ‘Chase It’ Young Persons Activity Programme links directly into the 

Council’s Corporate Performance Plan and key strategic objectives, illustrated 

by the acronym CHASE: 

Children and Young People, Healthier Communities, Access to Skills, Safer 

and Stronger Communities, Environment 

Work undertaken through ‘Chase It’ makes a real difference to the lives of 

families who live and work in the Cannock Chase District. 

Achievements 

‘CHASE IT’ TRAMPOLINE 

PROGRAMME 

Cannock Chase Council’s Sport, Active Recreation 

and Community Development Team have 

worked in partnership with the G-Force Trampoline 

and Gymnastics Club to secure thousands of 

pounds of external funding to boost access to the 

popular sport of trampolining. 

OBJECTIVES 

• To introduce a district-wide all-inclusive 

trampolining programme 

• Provide funding support to allow access for all 

• To work with key partners to provide a more 

co-ordinated approach to delivery 

ACHIEVEMENTS 

• We were able to purchase specialist equipment, 

i.e. foam steps, hoist 

• Provide training for coaches and leisure 

centre/school support staff 

We help the Cannock Chase Football Development Group secure funding 

through the Football Foundation to help run a Level II Football Coaches 

course at Rugeley Leisure Centre 

Our ‘Chase It’ Young Persons Summer Holiday Activity Programme attracted 

over 1,000 young people, with 70% having some form of access 

issue, i.e. special needs/low income 

We put on a Club Accreditation/School Club Link Evening with the aim of 

providing help and advice. This resulted in two new clubs gaining their 

NGB/Clubmark Accreditation 

We help to set up the Cannock Chase District Swimming Development 

Group, which works together with all relevant associations/organisations/ 

clubs and individuals to develop a comprehensive swimming development 

programme 

We rolled out a new Play Strategy and Play Development Team with 

£200,000 of funding from the Big Lottery 


The development and distribution of a partner perception survey, followed 

up by a Partner Away Day 

The production of a Sports and Physical Activity Strategy 

The setting up of a Community Sports Network 

Continue to work with partners to access funding opportunities 

• To provide funding support to allow the 

running of coaching sessions for youngsters 

with disabilities at Chase and Rugeley Leisure 

Centre 


CASE STUDY 

01 

East Staffordshire 

EMMA GILBERT | Sports Development Officer 

tel 01283 505 910 

email emma.gilbert@eaststaffsbc.gov.uk 

EAST STAFFS UNITED 

East Staffs United is the name of the CSPAN 

for East Staffordshire. The main purpose of 

East Staffs United is to work together to develop 

a strategic vision for East Staffordshire 

aimed at increasing opportunities and widening 

access to sport and physical activity to assist 

in raising current participation rates by at 

least 1% year on year. 

OBJECTIVES 

The main objective of East Staffs United is to 

develop and build a culture within East Staffordshire 

which creates an environment that 

supports and promotes the whole community 

to be active and participate in sport and physical 

activity, improving our resident’s health 

and lifestyle, educational attainment and aspiration 

as well as social cohesion, safety and 

economic wellbeing. To provide and support 

the development of local people and relevant 

facilities to enable all residents equal access 

to achieve our mission. 

To develop action plans, with relevant partners 

from the public, private and voluntary 

sectors to achieve a coordinated approach in 

the development of sport and physical activity 

within East Staffordshire, which will be delivered 

through mainstreamed and externally 

funded interventions. 

ACHIEVEMENTS 

Since East Staffs United was formed in 

September 2007, sport and physical activity 

has played a major part in helping to deliver 

targets across a number of partners’ government 

agendas including, children’s Safeguarding 

Board and the LAA sub group such 

as children and young people, health and 

well-being. 

East Staffordshire Borough Council Sports Development Team, is based at 

Shobnall Leisure Complex in Burton upon Trent, and organises and delivers 

a number of projects across the borough in both Uttoxeter and Burton 

and all the rural villages that lie between. Sport East Staffs are looking forward 

to 2009, having had a successful year in 2008. The team has continued 

to deliver a number of initiatives across the borough engaging over 14,000 

people, and aim to increase this number during the coming year, as the new 

East Staffs Sport and Physical Activity Strategy is implemented through the 

Community Sport Physical Activity Network [CSPAN], East Staffs United. 

Achievements 

Delivered 1 Level 1 Sports Leaders Award Course, and 4 Level 2 Community 

Sports Leaders Award Courses. 

Successful summer of activities during 2008, with over 3000 children attending 

all activities, despite the wet weather 

Sport in the Hood project was nominated by SASSOT for the BBC Midland 

Power of Sport Awards 

Achieved 87% in the QUEST assessment in Sept 2008, highest score in the 

West Midlands 

Received £40,000 from Children’s fund to run the Streets Ahead Project 

across Burton upon Trent 

Co-ordinated approach to marketing with all CSPAN partners 

Successful implementation of Sport Unlimited through the CSPAN subgroup 


Increase participation by 10% 

Hold the 6th Able Too Games at Meadowside Leisure Centre in September 

Roll out the Streets Ahead project across Burton upon Trent 

Implement Year 2 of the play strategy 

Implement Junior CHOICES to help put a halt to the rise in obese Children 

01 Members of East Staffs United receiving the 

BBC Midland Power of Sport Nomination for 

Sport in the Hood, from SASSOT Partnership 

Director Mark Thornewill. 


CASE STUDY 

01 

Lichfield 

SARAH SLEIGH | Sports Development Officer 

tel 01543 308835 

email sarah.sleigh@lichfielddc.gov.uk 

Lichfield District Council celebrates another successful year (2008/09). Our 

success is attributed to the excellent partnerships that have been forged 

with organisations. Through working in partnership, the District Council has 

produced significant achievements which include: 

Achievements 

The introduction of Play Rangers, funding was provided through the Big 

Lottery to purchase a transit van, funding was also received from the Community 

and Learning Partnerships - North Lichfield and King Edwards VI. 

This has provided 2 Play Rangers to deliver outdoor play include informal 

sports, games, activities and play using the natural environment 

PANNA FOOTBALL 

Positive Futures received funding from the Lichfield 

District Community Safety Partnership 

to purchase a Panna football inflatable 

arena. The games are played in a 4x6 metre 

inflatable pitch. The matches are three minutes 

long and the person who scores the most 

in the three minutes wins, unless one person 

‘Nutmegs’ (plays the ball through the legs) 

their opponents, then the game is over. 

OBJECTIVES 

Panna sessions, provide an alternative football 

game to traditional football. Giving young 

people who do not like team games a chance 

to engage in sports with others. 

ACHIEVEMENTS 

Sessions have been well attended by 

the young people during both term time and 

holiday courses. The young people also got 

the chance to participate in a Panna tournament 

which took place during the half term 

holidays. There have been a number of enquiries 

from new young people who have shown 

an interest in the sessions. 

Saturday Init – Funding secured through CIF. This project targets 13-19 

year olds by providing access to Burntwood Leisure Centre facilities on 

a Saturday evening and has been successful in engaging young people in 

positive activities at a time when anti-social behaviour is at a peak 

Football Foundation Grant approved for the funding of a brand new changing 

room pavilion at Hospital Road, Burntwood. Due to open in August 2009 

Positive Futures – funding secured for further 12 months to continue to 

provide positive activities for vulnerable young people by providing traditional 

and non traditional sports 


Continue to support the Community Sports Coach scheme 

Continue to support positive futures 

Grant application to be submitted to the Football Foundation for refurbishment 

of changing room facilities 

Implement the District’s 2012 Action Plan 

To review and update Lichfield District Council’s Sport and Recreation Strategy 

01 Positive Future young people participating in 

Panna. 


CASE STUDY 

01 


LUCY TAYLOR | Sports Development Officer 

tel 01782 742 615 

email lucy.taylor@newcastle-staffs.gov.uk 

This year has seen the introduction of new health initiatives within the department 

which widens the role our section plays within the authority. The 

CSPAN is now established within the authority and local partners agendas 

and is starting to develop partnership working further within the Borough. 

Achievements 

Commissioned by NHS North Staffordshire to deliver the Health Trainer 

Service 

CSPAN action plan agreed 

CSPAN priorities identified by all partners 

CSPAN sub groups established for the priorities identified 

HEALTH TRAINER SERVICE 

We were commissioned by NHS North 

Staffordshire in October 2008 to deliver the 

service across 9 targeted wards within the 

Borough to reduce the health inequalities gap 

within these areas. 

OBJECTIVES 

• The health trainer service addresses key 

healthy lifestyle risk factors: 

• Physical activity 

Increased participation rates on young people’s (aged 8 to 16) summer 

holiday activities 

Organising North Staffordshire Special Schools Sports Association Tennis 

Tournament 

Expanded football development programme for 5 to 13 year olds 


Continue to manage the Health Trainer Service 

Develop further partnership links with NHS North Staffordshire 

Maintain and develop the football development programme 

Develop youth provision activities programme 

• Healthy eating 

• Smoking 

• Weight management 

By addressing these factors, the service aims to: 

• Access and enable individuals (aged 16 and 

over) in the targeted wards to make and 

maintain changes in their behaviour to 

achieve a positive impact on their health 

• Bring those individuals into more effective 

contact with mainstream health improvement 

services, other health and social services 

and local community development programmes 

ACHIEVEMENTS 

Nine members of staff completing an 

intensive 3 months training programme and 

starting to meet with individuals within their 

targeted wards. 

01 Newcastle Health Trainer Team promoting the 

service 


CASE STUDY 

01 


MARK JENKINSON | Community Development Officer 

(Sport) 

tel 0190 269 533 

email m.jenkinson@sstaffs.gov.uk 

The last twelve months have been an exciting and successful time for South 

Staffordshire with many positive outcomes being achieved throughout the 

year. Again, as with previous years, this has been achieved through excellent 

partnership working with local agencies to get the most out the resources 

available to us to develop sport and physical activity within in the district. 

The introduction of locality working within South Staffordshire, which has 

seen the district divided into 5 locality areas, should improve work in the 

future as it can be targeted to the needs of each locality. 

KINVER BIKE TRACK 

One of the areas of good practice, identified in 

the latest Quest assessment, highlighted the 

team’s ability to not just focus on sport but to 

include play, physical activity, art and general 

community development to be as effective and 

cross-cutting as possible. The bike track in 

Kinver was an excellent example of this. 

OBJECTIVES 

The Kinver Action Group (KAG) had consulted 

with the young people in the area and one of 

the things the young people wanted was a 

bike track. Through the Play England Play 

Builder programme, which is facilitated by 

Staffordshire County Council, the KAG put a 

funding application together and were awarded 

funding for a BMX bike track in Kinver. 

Achievements 

The South Staffordshire Community Sports Network is now fully operational 

and consists of a main strategic group and three sub groups which 

focus on children and young people, adults and older people and sports 

grant aid 

The Community Development Team went through their second assessment 

for Quest Sports Development achieving a score of 83% which puts 

us in the highly commended category across the country 

The council has now set up a football development group, which will aim 

to mirror the cricket development group in the district and further develop 

football in the area 

The Codsall and Bilbrook Boxing Club, which was set up in 2008, has moved 

from strength to strength and through funding from Staffordshire Youth 

Service and the Codsall Community and Learning partnership should become 

full sustainable in 2009 

Partnership working with the South Staffordshire School Sports Partnership 

has been able to double the amount of after school sports coaching 

schools receive 

The SUSSED Out and About outreach programme has seen an increase 

in parishes in the district taking up the scheme which has enabled more 

children and young people to access activities in rural communities 


To undertake business planning for each of the groups of the Community 

Sports Network to have clear actions for the next twelve months 

Through partnership working, aim to develop and sustain a second boxing 

club in Kniver 

To maintain and use the comments from the Quest assessment for sports 

development to improve the service we provide 

To maintain and run a successful second year of Sport Unlimited activities 

ACHIEVEMENTS 

The track was opened on the 27th March 2009 

by County Councillor Eric Drinkwater and 

already has been very popular in the area with 

further tracks being planned for the district in 

the future. 

01 Young people from Kinver using the bike track 

on the opening day 


CASE STUDY 

01 

Stafford 

KATH FENN | Sports Development Officer 

tel 01785 619 515 

email kfenn@staffordbc.gov.uk 

The past year has been another busy and productive one for Sports Development 

in Stafford Borough. The team have been busy delivering many 

projects and initiatives for young people and building on the success of last 

year’s achievements. 

Achievements 

STREET CHEER 

Through Sport Unlimited we have been able to 

work in partnership with the Stafford and 

Stone School Sports Partnership to develop 

and deliver a series of cheerleading sessions 

OBJECTIVES 

The aim was to use Sport Unlimited funding to 

train one person to become qualified to deliver 

Street Cheer to young people as well as 

purchase appropriate equipment for the participants. 

Some of the money was also used to 

fund the coach to run sessions for local communities 

as well as establish cheerleading 

clubs. 

ACHIEVEMENTS 

Over the past six months the coach has qualified 

to level 3 standard and has delivered 

Street Cheer sessions to over 150 young people. 

Taster sessions have been run at a variety 

of venues around the Borough and two cheerleading 

clubs have been created. The clubs, 

based on school sites, are taking place one 

evening a week and are attracting large numbers 

of participants to each session. Young 

leaders have also come on board to help run 

the sessions and are currently undertaking 

their level one qualification. 

The excellent working relationship with the Stafford and Stone School 

Sports Partnership has continued and together we have become involved 

in the Sport Unlimited Project, run through SASSOT. Sport Unlimited has 

enabled us to offer an increased and diverse range of sporting opportunities 

for young people within the Borough and is so far working well. Some 

of the activities that we have been able to offer through the programme 

include Girls Rugby, Cheerleading and Athletics 

The resurrection of the Staffordshire Youth Games in 2008 enabled us 

to give around 70 young people the opportunity to experience competitive 

sport in a fun environment. The games also provided progression for 

teams from our Borough tournaments, giving them the chance to compete 

at a County level 

We have been successful in receiving funding from the Big Lottery to run 

three new projects. These projects aim to provide activities for young people 

both after school hours and in school holidays. The three elements are 

Mobile Skate Park, Summer Inclusion project and a Play Ranger service in 

local parks 

We have continued to run our 5Alive activity project through the children’s 

fund, which is still proving popular with young people. This year the project 

took the format of sports and arts activities running in the summer holidays 

targeting a variety of rural areas around the Borough 

Within the past twelve months we have also been working with the Community 

and Learning Partnerships that have been established around the 

Borough. The team have linked with the C&LPs to help identify gaps in 

provision for young people and to help address the shortfalls in each area 


Build on the success of our Sport Unlimited projects by offering a greater 

number of activities for young people to access 

Re-launch the Stafford Borough Community Sports and Physical Activity 

Network (CSPAN) in line with the new National Physical Activity Plan. The 

membership will be extended to wider partners and aim to drive forward 

the sport and physical activity agenda in Stafford Borough 

01 Participants at one of the newly created 

Cheerleading Clubs with level 3 coach Lindsey 

Meek (front right) 


CASE STUDY 

01 

Staffordshire Moorlands 

TONY WHEAT | Sports Development Manager 

tel 01538 395 730 

email anthony.wheat@staffsmoorlands.gov.uk 

Staffordshire Moorlands District Council has continued to implement its 

new Sports Strategy in 2008-9 by maintaining and improving its links with 

key partners such as the School Sports Partnership, the Community and 

Learning Partnership and Sport Across Staffordshire and Stoke on Trent. 

SMDC has clear targets for improving the infrastructure of sport in the District, 

both at the high level competitive end, down to recreational, informal 

forms of physical activity. There is a commitment to improving opportunities 

to participate in sport and also to upgrading and developing facilities across 

the Moorlands. 

LEEK BOXING ACADEMY 

Staffordshire Moorlands District Council has 

helped establish the Leek Boxing Academy in 

conjunction with boxing coach Daniel Stanton. 

Daniel has previously set up a similar academy 

in Liverpool and attracted a number of 

‘hard to reach’ young people in deprived parts 

of the city. 

OBJECTIVES 

The objective is to provide young people in 

Leek with the opportunity to positively channel 

their energy into something that will enable 

them to be physically fit and active and 

also learn the discipline and control that boxing 

training provides. The academy has already 

done a number of taster sessions in 

schools and community centres in Leek and 

now has its own property in the town centre. 

ACHIEVEMENTS 

The academy has already attracted a number 

of members as a result of the taster sessions. 

01 Leek Boxing Academy coach Daniel Stanton 

(left) encourages a student at the recent Staffs 

Moorlands Sports Awards 

Achievements 

Continued development of Community Activity Network that now has a 

clear centralised reporting mechanism for the project groups in conjunction 

with our Performance Manager 

Commitment to major facility development in Biddulph, Cheadle and Leek 

as well as supporting smaller scale facility developments in rural areas 

Significant increase in financial commitment to development of coaches 

and volunteers as a result of consultation with clubs and organisations 

Successful first term of Sport Unlimited programme 

Establishment of Health Trainer programme across 4 targeted Moorlands 

wards 

Continuation funding for very successful Children’s Fund project targeting 

children at risk of becoming obese 

Continued success of Outreach activity projects in Biddulph, Cheadle and Leek 

Outdoor Activity Coach delivering orienteering, archery, biking to schools 

and groups across the District 


To work closely with individuals, clubs and organisations to increase the 

number of coaches and volunteers qualified in the District which will in 

turn increase opportunities for participation 

The Community Activity Network will demonstrate results from the project 

groups on areas including volunteering, access to facilities, opportunities 

for older people and the health agenda 

Our programme of facility development should see significant improvements 

to venues in the main towns providing more opportunities for people 

to participate in high quality facilities 

Our partnership with Parkwood Leisure will see 3 posts created to create 

closer links between the community and the leisure centre providers. 

These posts will be linked to increasing numbers of coaches and volunteers, 

ensuring development plans are implemented at the improved facilities 

and generally being prominent figures in each of the 3 main towns 


CASE STUDY 


MARIE JENKINS | Health and Funding Development 

Manager 

tel 01782 234 992 

email marie.jenkins@stoke.gov.uk 

The last twelve months have certainly been very busy for the Sport and Leisure 

Services team at Stoke-on-Trent City Council. We have continued to 

support and develop many projects and programmes that continue to make 

the service offered to the residents of Stoke-on-Trent very successful. 

ENERGISE PLUS 

Energise Plus is the new sports and leisure discount 

scheme operated by Stoke on Trent City 

Council and replaces the Recreation Key Card 

Scheme. The scheme was officially launched on 

October 26 2008 by Lord Mayor Capey at Fenton 

Manor Sports Complex, after a significant marketing 

campaign and Energise Plus promotional 

road show at strategic locations across the city. 

The scheme is part funded by NHS Stoke on 

Trent and the objectives are to increase participation 

in concessionary users. 

OBJECTIVES 

The City’s participation target is to achieve 30% 

of people being active for at least 30 minutes 5 

times a week by 2012 The target for Energise 

Plus card holders for 2009 is 8,300 with a 1% increase 

every year after. Based on the latest set 

of population statistics (2005 ONS data) provided 

by the City Council’s Knowledge Management 

Section, the Energise Plus card scheme will 

have a target audience of approximately 112,000 

of which it is anticipated that the scheme will engage 

75% of these people 

ACHIEVEMENTS 

The scheme launch and continuous marketing 

drives has been particularly successful in recruiting 

almost 6,000 new members since October 

last year achieving 71% of the annual target. 

Energise Plus was award a commendation from 

the Government Business Awards in March 2009 

and was a runner up award from 150 other application 

from sports and leisure providers 

across the country. 

Quest scores have increased within the leisure centres and we have once 

again demonstrated that we provide good facility provision and customer 

service to the visitors at our centres. 

Working in partnership with Building Schools for the Future and the Big Lottery 

Fund, Sandon High School is now a thriving community venue and capacity 

at this flagship centre is very much sought after. 

Achievements 

Closing the Gap (CtG) is a national unique programme designed to raise 

participation levels amongst socially excluded young people through key 

partnerships. The programme has supported 24 local organisations, including 

the Coalville Residents Association, created a sustainable sports 

academy on the estate and led to a successful bid of £180,000 from the 

North Staffordshire Primary Care Trust for StreetGames in the city. Other 

successful projects include Integrated Family Support Unit, North Staffordshire 

Young Carers, Blackfriars Day Centre and a number of Children’s 

Centres including Treehouse, Kingsland and Crescent. All these projects 

now have trained staff in sport and deliver sustainable sport sessions for 

their young people. Closing the Gap has now successfully gained mainsteam 

funding and continues to work with new projects 

Stoke-on-Trent hosted The Cycle Tour of Britain for the first time in 18 

years. Sport and Leisure Services played a key role in this event and developed 

the very first Potteries Pedlar Pied Piper community ride before the 

race came through the City. This ride encouraged many people to take to 

the saddle and join in this exciting and prestigious event 

The Energise Plus scheme is now well under way. The scheme has provided 

people with the opportunity to become involved in active recreation 

at a reduced cost. 4,000 people have signed up for the scheme in the seven 

months that it has now been operating 

 

The Lifestyle Support Programme which is funded by Sport England, NHS 

Stoke-on-Trent and Stoke-on-Trent City Council is now entering its second 

year. The scheme which is a GP referral programme aims to reduce health 

inequalities within Stoke-on-Trent and improve patient’s health and wellbeing 

by providing them with opportunities to participate in a variety of 

physical activity interventions 


Continue to develop and extend the membership of the Sport and Physical 

Activity Partnership 

Host the Tour Series 2009 and the Tour of Britain 

The Sport Personality of the Year awards will take place on 2nd June 2009. 

The congregation will include many famous sports personalities both past 

and present 

Phase one of the Sport and Activity Strategy is now complete, work is progressing 

on phase two and will be available on the website by July. 


CASE STUDY 

Tamworth 

KAREN MOSS | Sports Development Manager 

tel 01827 709 316 

email karen-moss@tamworth.gov.uk 

Achievements 

Success of Exercise on Referral pilot scheme and its continuation 

The implementation and delivery of a physical activity programme in the 

Borough Council’s residential homes 

Implementation of dance projects in local primary schools as both curricular 

and extra curricular activity 

COMMUNITY LEISURE 

The Community Leisure Project takes sports 

activities into the community and is run at 

multi-use play areas that have been put in by 

the Community Safety Partnership. The 

sessions, which offer a wide range of sporting 

opportunities, run from 4pm-6pm Monday 

to Thursday, with extended hours (6-8pm) 

during the summer. 

OBJECTIVES 

• The objective of the project is to increase the 

number of under 16 year olds participating 

in sports activities. 

• Reduce incidents of anti-social behaviour 

• Increase levels of physical activity 

Continued partnership working with the Community and Learning Partnership, 

funding sport and music based activities 

Success of the mobile Community Leisure initiative – delivering sports activities 

at multi-use play areas in the Borough 

Multi-agency community events working with the Community Safety Partnership, 

Fire and Rescue Service, Police, Street Wardens and Sports Development 

to increase community cohesion 


Implementation of walking and cycling routes in the Borough 

Outdoor gym – to provide free access to outdoor physical activity equipment 

for both teenagers and adults 

Development of a childhood obesity reduction/prevention project 

Building a new skate park/BMX park 

ACHIEVEMENTS 

This project reaches just under 200 children 

per week participating in sports such as 

football, cricket, basketball, hockey and street 

dance. 


FINANCIAL INFORMATION 

1st April 2008 to 31st March 2009 

Under/(Overspend) 

Income £ Expenditure £ Net £ 

Partnership Services 536,946 519,270 17,676 

Athletics 45,563 32,133 13,430 

Girls Football 29,566 39,960 ( 10,394) 

Netball 34,431 21,614 12,817 

Swimming 34,403 29,774 4,629 

680,909 642,751 38,158 

Other Grant Aid Funding 

Community Sports Coach Scheme 102,580 

SPORT ACROSS STAFFORDSHIRE AND STOKE-ON-TRENT 

BOARD MEMBERS – 2008/09 

ADAM HILL 

Head of Leisure 

Stafford Borough Council 

ANDREW WESTON 

County Development Manager 

Staffordshire Football Association 

DAVID PINNOCK 

Voluntary Sector Representative 

JANENE COX 

Assistant Director 

Culture and Libraries 


JO ROBINS 

Consultant in Public Health 

Health Improvement 

South Staffordshire Primary Care Trust 

LAURENCE O’NEILL 

Chairman 

Private Sector 

MALCOLM DUNCAN 

Voluntary Sector Representative 

MAUREEN COMPTON 

Support Member - Culture and Heritage 


MICHELLE ADAMS 

Sport and Leisure Services Manager 

Stoke-on-Trent City Council 

NIGEL THOMAS 

Head of Department - Sport and Exercise 


SHARON MOORE 

Assistant Director 

Integrated Youth Support Service 

Staffordshire Youth Offending Service 

SIMON DICKIE 

National Youth and Community Manager 

Amateur Rowing Association 

STEPHEN BROWN 

Chief Executive 

Cannock Chase District Council 

SUE FINNIGAN 

Vice Chair 

Private Sector 

EX-OFFICIO MEMBER 

SANDRA RODEN 

Relationship Manager, Community Sport 

Sport England 


CONTACTS 

Sport Across Staffordshire and Stoke-on-Trent County Sports Partnership would like to thank 

Partners for their contributions to this Annual Report 

SPORT ACROSS STAFFORDSHIRE AND STOKE-ON-TRENT 

Stafford Borough Council, Civic Centre, Riverside, Stafford ST16 3AQ 

www.sportacrossstaffordshire.co.uk 

Partnership Director 

MARK THORNEWILL 

tel 01785 619 896 

mobile 07800 619 896 

email mthornewill@staffordbc.gov.uk 

Physical Activity Development Manager 

ALISON WILLIAMSON 

tel 01785 619 177 

mobile 07800 619 695 

email awilliamson@staffordbc.gov.uk 

Education and Training Officer 

KAM WEBSTER 

tel 01785 619 695 

email kwebster@staffordbc.gov.uk 

Sports Manager 

maternity leave Nov 08-Oct 09 

JANE KRACKE 

tel 01785 619 187 

mobile 07800 619 187 

email jkracke@staffordbc.gov.uk 

Club Development Manager 

CHRIS TURNER 

tel 01785 619 681 

mobile 07800 619 681 


Sport Unlimited Administrative Officer 

NICOLA HILL 

tel 01785 619 599 

email nhill@staffordbc.gov.uk 

Acting Sports Manager and 

Workforce Development Officer 

BEN HOLLANDS 

tel 01785 619 317 

mobile 07812 351 083 


Knowledge, Communications 

and Equalities Manager 

NAOMI BIRD 

tel 01785 619 585 

mobile 07800 619 843 


Administrative Officer 

LEIGH MORTON 

tel 01785 619 349 

email lmorton@staffordbc.gov.uk 


SPORT ENGLAND 

SANDRA RODEN 

Relationship Manager Community Sport 

tel 0207 273 7184 

email sandra.roden@sportengland.org 

EDUCATION 

Staffordshire County Council Children 

and Lifelong Learning Services 

CLIVE JONES 

School Improvement Officer for 

PE and Active Lifestyles 

tel 01785 278 266 

email clive.jones@staffordshire.gov.uk 

North Stoke 

NIGEL EDWARDS 

Partnership Development Manager 

mobile 07966 509 132 



DR NIGEL THOMAS 

Head of Sport and Exercise & Executive 

Board Member 

tel 01782 294019 

email n.b.thomas@staffs.ac.uk 

PRIMARY CARE TRUSTS 

NHS North Staffordshire 

JACQUELINE SMALL 

Head of Health Improvement, 

Public Health Directorate 

tel 08456 026 772 ext 1811 

email jacqueline.small@northstafford 

shire.nhs.uk 


JO ROBINS 

Consultant in Health Improvement 

tel 01889 571 700 

email jo.robins@southstaffspct.nhs.uk 


SIU-ANN PANG 

Senior Health Improvement 


tel 01782 298 182 


SPORT SPECIFIC 

DEVELOPMENT OFFICERS 

Athletics 

NICK ROBINSON 

Club and Coach Support Officer, 

England Athletics 

tel 07803 671 970 

email nrobinson@englandathletics.org 

Badminton 

CHERYL WHITTINGHAM 

Badminton Development Officer, 

Badminton England 

mobile 07967 588 996 

email cherylwhittinghambdostaffs@ 

googlemail.com 

Cricket 

JASON BRITTON 

Cricket Development Manager, 

Staffordshire Cricket 

mobile 07827 307745 

email jason.britton@ecb.co.uk 

Football 

ANDY WESTON 

County Development Manager 

Staffordshire Football Association 

tel 01785 256 994 

email andy.weston@staffordshirefa.com 

Hockey 

JAMIE FLEET 

Hockey Development Officer 

Derbyshire, Leicestershire, 

Nottinghamshire and Staffordshire. 

England Hockey 

mobile 07718 980 510 

email jamie.fleet@englandhockey.org 

Netball 

CARLY BEACH 

Regional Manager, England Netball 

mobile 07921 699 654 

email carlyb@englandnetball.co.uk 

Rugby 

TOMAS BARTRAM 

Staffordshire Rugby Development 

Officer, Rugby Football Union 

mobile 07841 156 806 

email tombartram@rfu.com 

Swimming 

JODI FEREDAY 

County Swimming Coordinator 

tel 07824 389 746 

email jodi.fereday@swimming.org 

Volleyball 

STUART JOHNSON 

Partnerships Manager 

Volleyball England 

tel 01509 631 699 

email s.johnson@volleyballengland.org 

2012 Games 

CHRIS KIRKLAND 

Staffordshire and Stoke-on-Trent 

Co-ordinator for the 2012 Games 

tel 01785 854 595 

mobile 07773 791 118 

email chris.kirkland@staffordshire.gov.uk 

VANESSA DARLINGTON 

Stoke-on-Trent 2012 Olympic Coodinator 

tel 01782 236 156 

email vanessa.darlington@stoke.gov.uk 

LOCAL AUTHORITIES 

Cannock Chase 

PAUL SMITH 

Sports Development Manager 

tel 01543 462 621 

email paulrsmith@cannockchasedc.gov.uk 

East Staffordshire 

EMMA GILBERT 

Sports Development Officer 

tel 01283 505910 

email emma.gilbert@eaststaffsbc.gov.uk 

Lichfield 

SARAH SLEIGH 


mobile 07764 166 114 

email sarah.sleigh@lichfielddc.gov.uk 


LUCY TAYLOR 


tel 01782 742 615 

email lucy.taylor@newcastle-staffs.gov.uk 


MARK JENKINSON 

Community Development Officer (Sport) 

tel 01902 696 533 

email m.jenkinson@sstaffs.gov.uk 

Stafford 

KATH FENN 


tel 01785 619 515 

email kfenn@staffordbc.gov.uk 


TONY WHEAT 


tel 01538 395 730 

email anthony.wheat@staffsmoorlands. 

gov.uk 


MARIE JENKINS 

Health and Funding Development Manager 

tel 01782 234992 


Tamworth 

KAREN MOSS 


tel 01827 709 316 

email karen-moss@tamworth.gov.uk 


ABBREVIATIONS 

BME 

Black and Minority Ethnic 

persons 

BSF 

Building Schools for the 

Future 

CBN 

Community Badminton 

Network 

C&LP 

Community and Learning 

Partnership 

CCPR 

Central Council for Physical 

Recreation 

CDG 

Cricket Development Group 

CEO 

Chief Executive Officer 

CHD 

Coronary Heart Disease 

CIF 

Community Investment Fund 

CPD 

Continual Professional 

Development 

CSCS 

Community Sports Coach 

Scheme 

CSN 

Community Sports Network 

CSP 


CSPAN 

Community Sport Physical 

Activity Network 

DCMS 

Department of Culture, 

Media and Sport 

ETTA 

English Table Tennis 

Association 

FA 

Football Association 

FC 

Football Club 

FE 

Further Education 

FTAP 

Floor Target Action Plan for 

Physical Activity 

HE 

Higher Education 

IFI 

Inclusive Fitness Initiative 

ILAM 

Institute of Leisure and 

Amenities Management 

IPP 

Improvement Planning 

Process 

LAA 

Local Area Agreement 

LDA 

Local Delivery Agency 

LSCB 

Local Safeguarding Children 

Board 

LSP 

Local Strategic Partnership 

NGB 

National Governing Body 

PADOs 

Physical Activity 

Development Officers 

PCT 

Primary Care Trust 

PESSCL 

PE, School Sport and Club 

Links 

PESSYP 

PE and Sport Strategy for 

Young People 

PPA 

Planning, Preparation and 

Assessment 

PSA 

Public Service Agreement 

RFU 

Rugby Football Union 

RUFC 

Rugby Union Football Club 

SASSOT 

Sports Across Staffordshire 

and Stoke-on- Trent 

SC 

Swimming Club 

SCL 

School to Club Link 

SDOs 

Sports Development Officers 

SMDC 


District Council 

SSCo 

School Sport Coordinator 

SSP 

School Sport Partnership 

TTC 

Table Tennis Club 

UKCC 

United Kingdom Coaching 

Certificate 

VC 

Volleyball Club 

This report was compiled 

based on information received 

to-date, and at the time of writing, 

it was assumed that all details 

were factually correct. 

ECB 

England and Wales Cricket 

Board 

PDM 

Partnership Development 

Manager 

WEA 

Worker Education Association 


www.sportacrossstaffordshire.co.uk

SASSOT Annual Report 2008 - 2009 - Sport Across Staffordshire

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