SMB Seattle Ant's Eye View
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Sean O'Driscoll on building brand advocates. Accompanying livestream video here: http://www.ustream.tv/channel/smbseattle
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SMB Seattle Ant's Eye View
- 1. Building Brand Advocates SMB Seattle, Jan. 19th Sean O’Driscoll CEO, Ant’s Eye View sean@antseyeview.com @seanodmvp, @antseyeview
- 2. What is the “Ant’s Eye View” Intimacy Relationships
- 3. Ant’s Eye Who? AEV principals directly lead significant Community and Social initiatives at Microsoft, Dell and Lego before founding AEV to bring those proven practices to our clients…
- 4. Ant’s Eye Who? Welcome Joann Jen!
- 5. Our Clients
- 6. What we do How will you organize for engagement? What are you trying to accomplish?
- 7. Let’s start with a premise… “The purpose of a business is to create a customer.”
- 8. …and end with a mission “The purpose of a business is to create customers who create customers!”
- 9. Who are these influencers?
- 10. The evolution of business - small <Your Company> Individuals Individuals Individuals
- 11. Grow Consumers <Your Company> Developers Partners IT Professionals
- 12. Scale Europe North America <Your Company> Enterprise Japan Small Business South America Mid Market Africa & ME Partners Asia Pacific
- 13. More scale <Your Company> Partners
- 14. You get the idea… <Your Company> Partners
- 15. Scale means “getting organized” Service & Support Research & Development Sales & Marketing The Masses Feedback Brand Engagement Conversations
- 16. ROI you say?
- 17. Looking inside these conversations Speaker Answer Person <Your Company> Blogger Feedback Provider User Group Leader Author Fan Partners
- 19. Critics
- 20. Collectors
- 21. Joiners
- 25. Drive Loyalty, Adoption and Reach
- 26. Objectives
- 27. Radically improve self service & Product Quality
- 28. Groundswell (Supporting, Embracing and Energizing)
- 29. Tactics
- 30. Find, Thank and Engage the influencers
- 31. Social Listening / Integrated Listening (and responding) System
- 32. Measurement
- 34. Recognized
- 35. Credible
- 36. Annual in Scope
- 37. Global
- 38. Community & Microsoft nominated
- 39. D
- 40. Relationship
- 41. Early Access
- 42. Private & Peer Connections
- 43. Global Summit, Industry & Local Events
- 45. D
- 46. 4000+ MVPs
- 47. 90+ Countries
- 48. 90+ Products
- 51. 70% Author, Speak, Blog
- 52. 1M+ Answers (NG/Forum)Selection Benefits The Numbers
- 53. Summary: 3 Step Program Thank Find Engage
- 54. Happy? Text 90999 to donate $10 to @RedCross #haiti relief efforts
- 55. Thank You! Sean O’Driscoll CEO, Ant’s Eye View sean@antseyeview.com @seanodmvp Psst! Tweet it! Blog it! Tell your boss! Hire Us!