Transstadia Report: Introduction:-Eka Arena by Transstadia or Simply Eka Arena, Is A Multi-Purpose

TransStadia REPORT
INTRODUCTION:-
EKA Arena by TransStadia or simply EKA Arena, is a multi-purpose

stadium in Ahmedabad, Gujarat, located in Kankaria Lake. The stadium was completed in 2016
and officially opened on 7 October 2016. It has a capacity of over 25,000 people in the outdoor
stadium and over 5,000 in the indoor arena and a FIFA standard football pitch. It was constructed
under a public-private partnership (PPP) with the Government of Gujarat and SE TransStadia for
developing a sports culture in India.
EKA Arena is considered to be Asia's biggest and India's first convertible stadium. It is the first
stadium in India that can host more than a dozen sports combined with wellness, leisure and
other luxurious facilities. The building includes a Sports Academy, Sports Science and Rehab
Facility, a banquet, sports club, dining area and retail space. The stadium uses StadiArena
technology for converting the stadium into a multi-purpose indoor arena within a span of 6
minutes at the press of a button. It was the only stadium from India nominated for Stadium of the
Year award from StadiumDB.com and will face competition from the likes of Mercedes-Benz
Stadium (USA), Wanda Metropolitan (Spain), 2018 FIFA World Cup stadiums
in Moscow and St. Petersburg and 22 other world-class sporting arenas.
INDUSTRIAL ANALYSIS:-
Mainly the analysis of transstadia is about competitors and market segment.
In this analysis about the competitors, for suppose in every country cricket has a separate
stadiums but coming to the remaining sports in some countries they are also maintaining
stadiums for remaining sports except cricket but in our India many of the people know cricket is
only the sports to see and play but to encourage the people like athletes we have to encourage
the other sports by creating stadium for football, kabaddi etc. So in India we don’t have
competitors but we have competitors from other countries.
So we introduce this type of stadiums in India to encourage the athletes by unique technology.
In this analysis not only sports competitors we also involved with market segments by
encouraging retail marketing in the stadium. In this market segment we can analyze by group of
people tastes like age, gender and the way of thinking and also related to athletes.
In the analysis competitors and the market segment are the key elements to start the multi-
purpose stadium in India.
Venture description:-
EKA Arena is a multi-purpose stadium built under public-private partnership (PPP) with

the Government of Gujarat. The $82.15 million contract for construction of this stadium was
given to Holmes Miller Architects and DSP Design Associates, who have contributed in many
such large sports infrastructure development projects both in and outside India.
The stadium addresses a serious problem faced by many stadiums in India, they are
generally underutilised and are financially overbearing to the state. TransStadia came up with
this self-sustained design of the stadium to overcome this major problem and develop a building
in the heart of the city which can support a range of sports and other events at the same time. The
developers mentioned that the design is largely inspired by some of the greatest sporting venues
like Wembley Stadium in the U.K., Tokyo Dome in Japan and Amsterdam Arena in the
Netherlands.
The stadium has a sprawling 1.3 million sq. feet of sports and entertainment area built
with an idea to maximize profit through multi-dimensional usage. The south stand of The Arena
is where the real architecture comes in handy. The company obtained the license for a patented
"T-Box" from StadiArena U.K. which converts a 20,000 capacity outdoor ground to a 4,000
capacity pillar less 47,000 sq. feet multi-purpose indoor venue in 6 minutes at a touch of a
button.
The stadium focuses on maximizing fan engagement and multiplying commercial
opportunities. The structure is built with highest standards of quality, safety and security; and is
Zone 4 earthquake-resistant. It has been granted the green building status due to its sustainable
site development, rainwater harvesting, energy efficiency and efficient space management
techniques.
Marketing plan:-
A marketing plan is a comprehensive document or blueprint that outlines the advertising

and marketing efforts for the coming year. It describes business activities involved in
accomplishing specific marketing objectives within a set time frame.
 Here our targeted customers are people who love sports and can invest their time and
money to watch events and reach to stadium
 Marketing is planned based on product, place, price and promotion.
 Our product is stadium and place is Ahmedabad, Gujarat
 Price will be fixed accordingly is event planed and crowd expected from 600/- to 8000/-
based on normal to V.I.P seating
 Presently best way to promote is through social media. There is already best promotion
done through inviting PM Modi for opening of the stadium.
 Secondary activities also need marketing and they are need to be done in local level and
preference of channel is local newspapers, local television channels and radio.
 Place is situvated in Ahmedabad Gujarat but I prefer it to be in Mumbai to attract more
events and generate more revenue
Operations plan:-
There are different operations taking place in the stadium apart from primary activity. The
primary activity is for sport events like football to be played and stadium is designed with good
infrastructure in international level. Other activities are Sports Academy, Sports Science &
Rehab Facility, Sports Club, Banquets, Dining and Retailing areas
We have to consider all these activities while operation plan will be designed
Primary activity include maintenance of server room, power and required machinery for event
and secondary activity like Sports Academy, Sports Science & Rehab Facility, Sports Club,
Banquets, Dining and Retailing areas need different operating plan.
Retail areas follow ordinary routine operations like selling and customer centric but sports
academy have different operations.
1. Capacity of plant:
The arena boasts of a Fifa standard natural turf with a seating capacity of 20,000,
including patented expertise that enables the conversion of a section of the stadium into a
4,000 pillar-less multi-purpose indoor venue.
2. Highly Skilled Employers & Experience:
i. Average annual salary for Assistant Manager Customer Care in The Arena by TransStadia
is INR 4.7 - 6.1 lakhs in India. Salary estimates are based on The Arena by TransStadia
salaries received from various employees of The Arena by TransStadia.
ii. Average annual salary for Manager in The Arena by TransStadia is INR 5.9 - 7.7 lakhs in
India. Salary estimates are based on The Arena by TransStadia salaries received from
various employees of The Arena by TransStadia.
iii. Average annual salary for Senior Guest Service Associate in The Arena by TransStadia
is INR 0.8 - 1.1 lakhs in India. Salary estimates are based on The Arena by TransStadia
salaries received from various employees of The Arena by TransStadia.
iv. Average annual salary for Operations Executive in The Arena by TransStadia is INR 3.2 -
4.2 lakhs in India. Salary estimates are based on The Arena by TransStadia salaries
received from various employees of The Arena by TransStadia .
Finance plan:-
Financing is an important activity for any business.
Total capital is 525 crores
Break-even point is where total costs (expenses) and total sales (revenue) are equal
Generally it is calculated per each year.
Secondary activities need to be considered before planning:-
 Dedicated entry for players with two dugouts

 International standard player facilities with 4 locker rooms
 Live broadcasting rooms
 Centrally located commentary box
 Restaurant dining area
 Food court
 Parking for 900 cars
 Concession areas
 Safe venue with security arrangements available
 Well mapped public access points and emergency exits
 Separate high-end toilet access for men, women, children & differently abled
 Abundant parking with valet facility available
 Hospitality suites that can be converted into VIP boxes
 Delicious catering from in-house team of expert chefs
 Designated signage opportunities
 10 Minutes from Ahmedabad Junction Railway Station
 20 Minutes from Sardar Vallabhbhai Patel International Airport
 2 level Car Parking for over 900 cars and 1200 two wheelers
 Safe venues with security arrangements available
 Living Facilities, Conference Rooms & Services
 450 toilets & 28 state-of-the-art elevators
 Delicious catering from in-house team of expert chefs
Assessment of Risk:-
Every Business will have its own strengths, weaknesses, opportunities, and threats.
Strengths:-
 Smart way of Utilization of space will be recorded as a strength

 There are other activities like sports academy and rehab centers which will be generating
non-business income.
 Seating arrangement for 20000 is good for hosting any big events
 Multi-purpose is a strength and opportunity for TransStadia
Weaknesses:-
 Average utilization of facilities globally is as low as 2% per annum

 Most of the space is not creating revenue most of the time
Opportunities:-
 Multi-purpose.
 Can invite huge crowd.
 Patented technology can be attractive.
 Concentrated less on profitability.
 Providing other facilities for visitors.
Threats:-
 Players don’t play game in one city.

 There are competitors and suitable stadiums for each sport particularly.
Executive summary:-
The stadium was established in the year 2017. This was the dream project of Udit
Sheth, Narendra Modi and Government of Gujarat since 2009. After eight years of work, the
multi-purpose stadium was inaugurated by honorable Prime Minister Narendra Modi in June
2016. The stadium hosted the 2016 Kabaddi World Cup even before it was inaugurated.
In 2009, Sheth got the idea of using technology from StadiArena U.K. from "stadiologist" and
former English footballer Paul Fletcher. Fletcher has spent 40 years in the football business and
20 years as a player. TransStadia realized that there is this prime property at Abad Dairy near
Kankaria Lake in the middle of the city which is not utilized except some games are played
every week. The company wrote a letter to Narendra Modi, the then chief minister of Gujarat to
seek permission for construction of a multi-purpose stadium with a vision of indulging sports in
the culture of Gujarat. The state's budget for sports increased from 35 crores to ₹350 crores
which increased furthermore with the construction of this stadium. The stadium also helps the
government in nurturing the talent of young India and develop new athletes for India to shine on
the world sports map. Amount of ₹550 crores were put into the construction of this marvelous
structure. State government handed over 9.24 acres of land to the company. TransStadia was also
committed to not take large profits, unlike other stadiums. The costs will be covered over the
span of next 7–9 years.
Reference:-
https://transstadia.com/wp-content/uploads/2017/07/I-Am-An-Entrepreneur-July-3rd-TransStadia-to-
invest-Rs-525-crore-over-three-years.pdf
https://sportstar.thehindu.com/football/indian-football/indian-footballs-mission-xi-million-football-
festival-launched-in-ahmedabad/article17905230.ece
https://transstadia.com/indoor-arena-convention-center/
https://www.firstpost.com/sports/kabaddi-world-cup-2016-india-vs-south-korea-live-scores-and-
updates-hosts-look-for-winning-start-3040154.html

Transstadia Report: Introduction:-Eka Arena by Transstadia or Simply Eka Arena, Is A Multi-Purpose

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Transstadia Report: Introduction:-Eka Arena by Transstadia or Simply Eka Arena, Is A Multi-Purpose

Uploaded by

Copyright:

Available Formats

TransStadia REPORT

EKA Arena by TransStadia or simply EKA Arena, is a multi-purpose

Mainly the analysis of transstadia is about competitors and market segment.

EKA Arena is a multi-purpose stadium built under public-private partnership (PPP) with

A marketing plan is a comprehensive document or blueprint that outlines the advertising

Financing is an important activity for any business.

Total capital is 525 crores

Generally it is calculated per each year.

Secondary activities need to be considered before planning:-

 Dedicated entry for players with two dugouts

 Smart way of Utilization of space will be recorded as a strength

 Average utilization of facilities globally is as low as 2% per annum

 Players don’t play game in one city.

You might also like